Zombie Audience in United States

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Zombie has an estimated audience of 5,733,211 people in United States. 37.8% are female, 62.2% are male, average age 33.0. Top regions: California, Texas, Florida. Top brand affinities: Progressive rock, Elsword, Urban Outfitters, Combat sport, Israel.

The average Zombie fan in United States is 33.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Progressive rock, Elsword, Urban Outfitters, with strongest over-indexing on Progressive rock (5.2× the country average). Demographically, the Zombie audience skews more male with an average age of 33.0, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Topic · Subtype: Movie genre

Demographics of Zombie fans

Demographic split for Zombie audience in United States
MetricValue
Female37.8%
Male62.2%
Average age33.0
Estimated audience size5,733,211

Audience persona

The typical Zombie fan in United States is more male, around 33.0 years old, with strong Patriotism tendencies and a notable affinity for Progressive rock.

Top regions in United States

Top regions ranked by reach for Zombie in United States
RegionReachAffinity
California731,0561.16×
Texas562,4381.14×
Florida436,1881.12×
New York328,6221.03×
Pennsylvania199,1121.03×
Illinois193,1241.01×
Georgia184,3601.04×
Ohio178,4411.01×
North Carolina178,4271.03×
Arizona149,9121.28×
Michigan149,7561×
Virginia146,7141.05×
New Jersey145,0610.99×
Maryland124,4121.26×
Washington121,3721.06×
Tennessee116,6981.01×
Indiana113,3211.08×
Massachusetts113,2591×
Missouri92,7781×
Alabama89,7401.12×
Colorado88,6700.98×
South Carolina82,6130.96×
Minnesota78,7450.96×
Kentucky78,0501.09×
Wisconsin75,6950.88×
Louisiana72,9370.99×
Oklahoma70,1831.1×
Oregon64,7150.98×
Utah62,5121.22×
Connecticut56,8130.99×
Nevada53,8800.97×
Arkansas49,5271.05×
Iowa45,7900.97×
Mississippi44,3420.94×
Kansas43,4450.96×
New Mexico31,9891.11×
Nebraska28,0890.98×
Idaho26,0620.91×
West Virginia25,5270.96×
Hawaii23,8830.97×
New Hampshire20,1470.89×
Maine18,1730.88×
Rhode Island15,2560.84×
Alaska14,4391.18×
Washington, District of Columbia14,4240.84×
Delaware13,6410.86×
Montana12,6270.79×
South Dakota10,7970.81×
North Dakota9,7000.82×
Vermont8,8730.88×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Zombie audience
BrandAffinityCategory
Progressive rock5.2×Music & Radio
Elsword24.27×Games
Urban Outfitters2.02×Shopping
Combat sport1.63×Sports
Israel1.6×Travel & Leisure
Chromebook3.91×Technology & Electronics
Winemaking3.08×Food & Beverages
Jesse Plemons2.31×Movies & TV
Home staging3.34×Home & Garden
Nebraska Cornhuskers football2.25×Sports
Grammarly2.69×Business & Career
Wikia1.79×Internet & Social Media
JDSU1.6×Business & Career
Vocal harmony2.27×Music & Radio
Monmouth County, New Jersey4.78×Travel & Leisure
Pot roast4.33×Food & Beverages
Captain America (1990 film)2.02×Movies & TV
Grinch1.8×Movies & TV
Hayward, California4.78×Travel & Leisure
Gordita4.78×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Zombie audience
TraitClusterScore
PatriotismCONSERVATISM1.53
Risk AppetiteTHRILL1.29
Early Adopter MentalityPOWER1.29
LGBTQ+ IdentityOPEN1.16
ExtroversionTHRILL1.16
IndividualismJOY1.14

Worldwide distribution

Worldwide audience distribution share by country for Zombie
CountryShare
United States32.5%
United Kingdom4.9%
Germany3.9%

See Zombie audiences in other countries

More Movie genre audiences in United States

Frequently asked questions

How many fans does Zombie have in United States?

Zombie has an estimated audience of 5,733,211 people in United States, concentrated in California and Texas.

What is the gender split and age of Zombie fans?

37.8% of Zombie fans are female, 62.2% are male, with an average age of 33.0 years.

Which brands do Zombie fans like most?

Zombie fans show strongest brand affinity for Progressive rock (5.2×), Elsword (24.27×), and Urban Outfitters (2.02×) over the country average.

Where do Zombie fans live in United States?

Zombie fans in United States are most concentrated in California (reach 731,056), Texas (reach 562,438), and Florida (reach 436,188). These three regions account for the largest share of the active audience.

What other brands do Zombie fans also like?

Beyond Zombie itself, the audience over-indexes on Elsword (24.27×), Urban Outfitters (2.02×), Combat sport (1.63×), and Israel (1.6×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Zombie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.