Rascasse Audience Intelligence

Zombie Audience in United States

A data profile of the people who buy, follow and care about Zombie in United States — modelled from more than twelve digital signal sources. Zombie has an estimated audience of 5,733,211 people in United States.

#36among Movie genre in United States#3454among Topic in United States#561in Movies & TV

The average Zombie fan in United States is 33.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Superman, Brittany Snow, AMC (TV channel), with strongest over-indexing on Superman (1.92× the country average).

Demographically, the Zombie audience skews more male with an average age of 33.0, and over-indexes on personality traits such as Patriotism, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Zombie fan in United States is more male, around 33.0 years old, with strong Patriotism tendencies and a notable affinity for Superman.

Category: Movies & TV · Type: Topic · Subtype: Movie genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Zombie profile in United States.

Audience size
5.7M
in United States
Gender
37.8%♀
62.2% male
Age
33.0
average years
Country rank
#5927
Topic in United States
Fig. 01

Search interest · 12-month trend

-20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Zombie fans

37.8% are female, 62.2% are male, average age 33.0.

Fig. 02

Gender split

37.8%
Female
62.2%
Male
Demographic split for Zombie audience in United States
MetricValue
Female37.8%
Male62.2%
Average age33.0
Estimated audience size5,733,211
Fig. 03

Age distribution

Ø 33.0
average years
Age distribution of the Zombie audience in United States
Age bracketShare%
16-1934%
20-2923%
30-3919%
40-4915%
50+8%
Fig. 04

Worldwide distribution

32.4%

of the worldwide Zombie audience comes from United States.

Worldwide audience distribution share by country for Zombie
CountryShare
United States32.4%
United Kingdom4.9%
Germany3.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Zombie audience in United States is strongest.

Fig. 05

Top regions by affinity

Zombie fans by region: top regions in United States
#RegionReachAffinity×
01Arizona~200K1.30×
02Alaska~20K1.30×
03Maryland~100K1.29×
04Utah~60K1.21×
05Alabama~90K1.16×
06New Mexico~30K1.15×
07California~700K1.11×
08Florida~400K1.10×
09Oklahoma~70K1.09×
10Arkansas~50K1.09×
11Texas~500K1.06×
12Kentucky~80K1.06×
13Indiana~100K1.04×
14Virginia~100K1.03×
15Georgia~200K1.02×
16Washington~100K1.02×
17West Virginia~30K1.01×
18Pennsylvania~200K1.00×
19Tennessee~100K1.00×
20Nebraska~30K1.00×
21Hawaii~20K1.00×
22North Carolina~200K0.99×
23Louisiana~70K0.99×
24Connecticut~60K0.99×
25Iowa~50K0.99×
26Ohio~200K0.98×
27Michigan~100K0.98×
28New York~300K0.97×
29Massachusetts~100K0.97×
30Missouri~90K0.97×
31Oregon~60K0.97×
32Mississippi~50K0.97×
33Illinois~200K0.96×
34New Jersey~100K0.96×
35Nevada~50K0.96×
36Colorado~90K0.95×
37Kansas~40K0.95×
38Vermont~10K0.95×
39Minnesota~80K0.94×
40Delaware~10K0.94×
41South Carolina~80K0.93×
42Idaho~30K0.92×
43New Hampshire~20K0.92×
44Maine~20K0.90×
45North Dakota~10K0.89×
46South Dakota~10K0.88×
47Rhode Island~20K0.87×
48Wisconsin~70K0.86×
49Washington, District of Columbia~10K0.86×
50Montana~10K0.83×
Fig. 06

Affinity by region

Affinity by region — Zombie, United States
0.83×1.00×1.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Zombie audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Zombie audience
#·InterestCategoryAffinity×
01Brittany SnowMovies & TV4.78×
02Jaden SmithMovies & TV4.78×
03Patrick DempseyMovies & TV4.78×
04Casual gameGames3.56×
05AMC (TV channel)Movies & TV3.54×
06Graphic novelLiterature3.50×
07Strategy gamesGames3.06×
08Micro CenterShopping2.65×
09BeetlejuiceMovies & TV2.26×
10GameStopGames2.17×
11PokémonGames2.03×
12LinuxTechnology & Electronics1.96×
13Role-playing gamesGames1.94×
14SupermanMovies & TV1.92×
15Game of ThronesMovies & TV1.90×
16Mobile gameGames1.83×
17Britney SpearsMusic & Radio1.74×
18TicketmasterTravel & Leisure1.68×
19Stranger ThingsMovies & TV1.66×
20AT&TTechnology & Electronics1.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Zombie audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Zombie audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.10×
IndividualismJOY1.28×
Early Adopter MentalityPOWER1.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Zombie audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.78×
Luxury OrientationPREMIUM0.79×
Design AffinityPREMIUM0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Zombie have in United States?

Zombie has an estimated audience of 5,733,211 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Zombie fans?

37.8% of Zombie fans are female, 62.2% are male, with an average age of 33.0 years.

03

Which brands do Zombie fans like most?

Zombie fans show strongest brand affinity for Superman (1.92×), Brittany Snow (4.78×), and AMC (TV channel) (3.54×) over the country average.

04

Where do Zombie fans live in United States?

Zombie fans in United States are most concentrated in California (reach ~700K), Texas (reach ~500K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Zombie fans also like?

Beyond Zombie itself, the audience over-indexes on Brittany Snow (4.78×), AMC (TV channel) (3.54×), Beetlejuice (2.26×), and Mobile game (1.83×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movie genre audiences in United States

See Zombie audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Zombie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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