Rascasse Audience Intelligence

Charlotte Hornets Fan Demographics in United States

Charlotte Hornets has an estimated audience of 11.4M people in United States.

#40among Basketball in United States
#68among teams in United States#259in Sports

The average Charlotte Hornets fan in United States is 29.4 years old, more male, and lives primarily in North Carolina.

By number of fans, Charlotte Hornets ranks #21 among the 30 NBA teams in United States.

Its fans are 1.2 years younger than the group average of 30.6.

Compared with the other 29 NBA teams, Charlotte Hornets fans stand out for their interest in Kyle Lowry, Texas Longhorns men's basketball and Stephen Curry.

In Q3/2026, search interest was +14.0% on the same quarter a year earlier; the median across the group was +3.4%.

Interest is seasonal: January, February and March account for 41% of the year's searches, September is the quietest month.

Most fans live in North Carolina, California, South Carolina.

Top affinities include Kyle Lowry, Texas Longhorns men's basketball, Washington Wizards, with strongest over-indexing on Kyle Lowry (36.37× the country average).

Demographically, the Charlotte Hornets audience skews more male with an average age of 29.4, and over-indexes on personality traits such as Early Adopter Mentality, Risk Appetite.

The typical Charlotte Hornets fan in United States is more male, around 29.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Kyle Lowry.

Category: Sports · Type: Team · Subtype: Basketball

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
11.4M
in United States
Gender
42.5%♀
57.5% male
Age
29.4
average years
Country rank
#3152
among all objects in United States
Fig. 01

Search interest · 12-month trend

+14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Charlotte Hornets fans

42.5% are female, 57.5% are male, average age 29.4.

Fig. 02

Gender split

42.5%
Female
57.5%
Male
Demographic split for Charlotte Hornets audience in United States
MetricValue
Female42.5%
Male57.5%
Average age29.4
Estimated audience size11.4M
Fig. 03

Age distribution

Ø 29.4
average years
Age distribution of the Charlotte Hornets audience in United States
Age bracketShare%
16-2454%
25-3419%
35-4412%
45-549%
55+7%
Fig. 04

Worldwide distribution

62.6%

of the worldwide Charlotte Hornets audience comes from United States.

Worldwide audience distribution share by country for Charlotte Hornets
CountryShare
United States62.6%
Brazil4.6%
Canada4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Charlotte Hornets fans by region: top regions in United States
#RegionReachAffinity×
01North Carolina~4M10.39×
02South Carolina~800K4.26×
03Georgia~400K1.16×
04Virginia~300K1.12×
05Mississippi~100K1.07×
06Tennessee~300K1.06×
07Louisiana~200K1.02×
08Florida~700K0.96×
09Wisconsin~200K0.95×
10Alabama~200K0.94×
11Maine~40K0.94×
12Ohio~400K0.92×
13Nebraska~60K0.90×
14Massachusetts~200K0.89×
15Maryland~200K0.89×
16Oklahoma~100K0.85×
17Arkansas~90K0.85×
18Illinois~400K0.84×
19Washington, District of Columbia~20K0.83×
20New York~600K0.81×
21Indiana~200K0.81×
22Kentucky~100K0.81×
23West Virginia~50K0.79×
24Michigan~300K0.78×
25Connecticut~100K0.78×
26Nevada~90K0.78×
27Delaware~30K0.77×
28New Jersey~200K0.74×
29Rhode Island~30K0.74×
30Texas~600K0.73×
31Pennsylvania~300K0.71×
32North Dakota~20K0.69×
33Arizona~200K0.68×
34California~900K0.67×
35Missouri~100K0.67×
36Minnesota~100K0.66×
37Colorado~100K0.65×
38New Hampshire~30K0.64×
39Hawaii~30K0.63×
40Kansas~60K0.61×
41Iowa~60K0.60×
42Oregon~80K0.59×
43South Dakota~20K0.58×
44New Mexico~40K0.56×
45Vermont~10K0.55×
46Utah~60K0.53×
47Montana~20K0.50×
48Washington~100K0.49×
49Alaska~10K0.47×
50Idaho~30K0.41×
Fig. 06

Affinity by region

Affinity by region — Charlotte Hornets, United States
0.41×1.00×10.39×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Charlotte Hornets audience vs. the country average
#·InterestCategoryAffinity×
01Kyle LowrySports36.37×
02Texas Longhorns men's basketballSports31.11×
03Washington WizardsSports17.32×
04Chris PaulSports16.22×
05Minnesota TimberwolvesSports15.81×
06Indiana PacersSports14.43×
07Memphis GrizzliesSports14.40×
08Los Angeles ClippersSports12.39×
09Carmelo AnthonySports12.28×
10Phoenix SunsSports11.74×
11WNBASports11.33×
12Utah JazzSports10.61×
13Stephen CurrySports10.00×
14Brooklyn NetsSports9.54×
15New York KnicksSports9.21×
16Victor WembanyamaSports8.68×
17Caitlin ClarkSports8.57×
18San Antonio SpursSports8.51×
19Houston RocketsSports7.83×
20LeBron JamesSports4.22×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Charlotte Hornets audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Charlotte Hornets audience vs. the country average · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.60×
Risk AppetiteTHRILL1.20×
Career OrientationPOWER1.18×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Charlotte Hornets audience vs. the country average · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.72×
Design AffinityPREMIUM0.76×
MindfulnessBALANCE0.77×
0×1.00× baseline2×
Appendix

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Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Charlotte Hornets over the last 12 months. Modelled, not counted; people interested in several teams count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/charlotte-hornets-6597” · Methodology