For marketing, sponsorship & live-entertainment teams
Every entity in this table has a full profile.
Age brackets, gender split, regional distribution down to postal code where available, and the brands this audience overindexes on — per country, for c. 300,000 brands, teams, artists and media properties across 200+ countries. Open in the browser, no login.
Trusted by teams at Volkswagen · DFB · Sony Music · Red Bull · Infront
How to read this list
Rank
Position in the Top 100, sorted by audience size from largest to smallest. Updated quarterly.
Audience size
Estimated number of unique people in United States who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in United States. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in United States, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in United States. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 1 | TTaylor Swift | 46M | 43.0% | 35.5 | 65.6% | Pop |
| 2 | MMichael Jackson | 38M | 29.5% | 38.1 | 57.2% | Pop |
| 3 | BBritney Spears | 32M | 75.8% | 36.4 | 63.5% | Pop |
| 4 | AAriana Grande | 22M | 33.0% | 31.8 | 66.3% | Pop |
| 5 | SSabrina Carpenter | 21M | 32.3% | 28.9 | 70.5% | Pop |
| 6 | JJustin Bieber | 16M | 25.8% | 32.7 | 64.5% | Pop |
| 7 | LLady Gaga | 11M | 24.2% | 35.2 | 64.4% | Pop |
| 8 | MMiley Cyrus | 11M | 38.0% | 32.4 | 64.4% | Pop |
| 9 | KKelly Osbourne | 11M | 45.2% | 37.3 | 76.3% | Pop |
| 10 | HHarry Styles | 8.7M | 29.7% | 30.1 | 70.9% | Pop |
| 11 | SShakira | 8.6M | 18.2% | 36.4 | 58.6% | Pop |
| 12 | PPaul McCartney | 8.5M | 34.0% | 43.4 | 48.1% | Pop |
| 13 | KKaty Perry | 8.5M | 25.6% | 32.9 | 62.6% | Pop |
| 14 | MMadonna | 7.9M | 19.5% | 36.0 | 57.7% | Pop |
| 15 | PPink | 7.8M | 48.1% | 38.8 | 73.0% | Pop |
| 16 | MMariah Carey | 7.1M | 30.2% | 34.8 | 60.1% | Pop |
| 17 | RRita (Israeli singer) | 6.8M | 89.8% | 40.1 | 20.2% | Pop |
| 18 | ZZara Larsson | 6.5M | 36.5% | 30.9 | 59.8% | Pop |
| 19 | JJermaine Jackson | 6.3M | 79.7% | 44.4 | 68.6% | Pop |
| 20 | PPhil Collins | 6M | 21.4% | 49.5 | 47.7% | Pop |
| 21 | DDemi Lovato | 6M | 40.4% | 33.6 | 64.1% | Pop |
| 22 | BBilly Joel | 5.8M | 47.9% | 47.0 | 55.1% | Pop |
| 23 | CCeline Dion | 5.8M | 17.6% | 46.8 | 70.8% | Pop |
| 24 | BBoy George | 5.5M | 52.8% | 42.1 | 59.7% | Pop |
| 25 | DDavid Bowie | 5.5M | 22.5% | 39.4 | 52.7% | Pop |
| 26 | JJustin Timberlake | 5.4M | 34.9% | 32.3 | 61.9% | Pop |
| 27 | RRicky Martin | 5.2M | 34.4% | 33.3 | 52.2% | Pop |
| 28 | GGwen Stefani | 5.2M | 52.2% | 42.0 | 72.9% | Pop |
| 29 | BBarbra Streisand | 5.1M | 33.1% | 45.1 | 67.8% | Pop |
| 30 | EEd Sheeran | 5.1M | 21.7% | 32.3 | 66.1% | Pop |
| 31 | LLana Del Rey | 4.8M | 23.8% | 29.5 | 66.5% | Pop |
| 32 | CCharli XCX | 4.7M | 34.0% | 34.1 | 61.0% | Pop |
| 33 | AAlex Warren | 4.6M | 39.0% | 39.9 | 54.8% | Pop |
| 34 | EElton John | 4.4M | 21.6% | 43.7 | 56.5% | Pop |
| 35 | CConnie Francis | 4.3M | 44.1% | 57.1 | 54.3% | Pop |
| 36 | MMandy Moore | 4.3M | 48.4% | 35.2 | 65.7% | Pop |
| 37 | JJessica Simpson | 4.3M | 64.1% | 40.4 | 76.1% | Pop |
| 38 | CChristina Aguilera | 4.3M | 34.2% | 33.4 | 66.8% | Pop |
| 39 | GGeorge Michael | 4.2M | 20.6% | 47.6 | 55.5% | Pop |
| 40 | SShania Twain | 4.2M | 34.5% | 46.7 | 60.8% | Pop |
| 41 | CCyndi Lauper | 3.9M | 33.8% | 47.1 | 52.0% | Pop |
| 42 | LLiza Minnelli | 3.7M | 39.1% | 45.2 | 46.9% | Pop |
| 43 | AAdele | 3.6M | 18.0% | 35.4 | 66.2% | Pop |
| 44 | GGeorge Harrison | 3.6M | 31.9% | 43.2 | 45.7% | Pop |
| 45 | TTito Jackson | 3.5M | 58.0% | 43.8 | 62.1% | Pop |
| 46 | BBarry Manilow | 3.3M | 45.6% | 54.1 | 59.7% | Pop |
| 47 | JJ Balvin | 3.2M | 33.8% | 32.7 | 53.1% | Pop |
| 48 | MMirrr | 3.1M | 20.1% | 35.7 | 56.1% | Pop |
| 49 | CCharlie Puth | 3.1M | 47.9% | 32.4 | 58.8% | Pop |
| 50 | YYoko Ono | 3M | 27.5% | 50.5 | 58.0% | Pop |
| 51 | SShawn Mendes | 3M | 22.9% | 30.7 | 69.3% | Pop |
| 52 | BBrooke Hogan | 3M | 68.6% | 32.9 | 61.2% | Pop |
| 53 | EEric Clapton | 2.9M | 26.4% | 45.5 | 40.3% | Pop |
| 54 | JJennifer Hudson | 2.9M | 61.6% | 41.5 | 66.8% | Pop |
| 55 | MMelanie Martinez (singer) | 2.8M | 49.8% | 26.2 | 72.5% | Pop |
| 56 | EEnrique Iglesias | 2.7M | 23.0% | 35.9 | 55.2% | Pop |
| 57 | SSeven (Korean singer) | 2.5M | 21.1% | — | — | Pop |
| 58 | PPaul Anka | 2.5M | 50.7% | 54.7 | 59.5% | Pop |
| 59 | RRosalia | 2.5M | 16.6% | 33.8 | 57.5% | Pop |
| 60 | TToni Braxton | 2.5M | 53.7% | 41.9 | 67.3% | Pop |
| 61 | LLola Young | 2.4M | 31.5% | 34.9 | 65.9% | Pop |
| 62 | NNicole Scherzinger | 2.4M | 29.0% | 39.4 | 65.2% | Pop |
| 63 | BBette Midler | 2.4M | 46.8% | 50.2 | 65.7% | Pop |
| 64 | AAlanis Morissette | 2.3M | 32.0% | 41.0 | 49.5% | Pop |
| 65 | AAdam Levine | 2.3M | 36.1% | 41.2 | 71.6% | Pop |
| 66 | LLuis Miguel | 2.2M | 23.4% | 35.6 | 51.6% | Pop |
| 67 | NNeil Sedaka | 2.2M | 57.3% | 51.1 | 50.6% | Pop |
| 68 | AAl Green | 2.2M | 64.2% | 45.6 | 55.1% | Pop |
| 69 | DDean Martin | 2.2M | 36.6% | 50.7 | 50.9% | Pop |
| 70 | AAdo | 2.2M | 6.3% | 36.1 | 60.3% | Pop |
| 71 | JJessie James Decker | 2.2M | 91.5% | 39.1 | 75.8% | Pop |
| 72 | PPark Ji-min | 2M | 31.0% | 27.3 | 67.3% | Pop |
| 73 | LLauren Daigle | 2M | 73.0% | 39.4 | 73.6% | Pop |
| 74 | JJenni Rivera | 1.9M | 28.6% | 34.0 | 52.3% | Pop |
| 75 | KKaren Carpenter | 1.9M | 52.2% | 49.2 | 77.5% | Pop |
| 76 | TTarkan (singer) | 1.9M | 20.8% | 33.5 | 62.4% | Pop |
| 77 | TTom Jones (singer) | 1.9M | 20.6% | 46.0 | 54.4% | Pop |
| 78 | BBing Crosby | 1.8M | 53.4% | 44.5 | 76.5% | Pop |
| 79 | PPaula Abdul | 1.8M | 51.3% | 45.2 | 66.0% | Pop |
| 80 | BBryan Adams | 1.8M | 15.3% | 46.1 | 67.5% | Pop |
| 81 | JJosh Groban | 1.8M | 47.6% | 50.9 | 65.0% | Pop |
| 82 | GGrace Jones | 1.8M | 28.1% | 41.7 | 30.8% | Pop |
| 83 | FFrankie Valli | 1.7M | 53.4% | 52.2 | 54.8% | Pop |
| 84 | DDion DiMucci | 1.7M | 73.1% | 43.6 | 47.0% | Pop |
| 85 | CChristina Milian | 1.7M | 30.3% | 36.0 | 78.4% | Pop |
| 86 | BBebe Rexha | 1.7M | 35.2% | 32.6 | 55.9% | Pop |
| 87 | TTuna (singer) | 1.7M | 33.1% | 28.1 | 0.0% | Pop |
| 88 | BBillie Piper | 1.6M | 34.0% | 33.3 | 95.4% | Pop |
| 89 | AAshlee Simpson | 1.6M | 70.9% | 36.9 | 57.4% | Pop |
| 90 | KKylie Minogue | 1.6M | 13.7% | 34.5 | 55.4% | Pop |
| 91 | SSusanna Hoffs | 1.6M | 54.4% | 49.6 | 4.0% | Pop |
| 92 | AAdam Lambert | 1.6M | 37.4% | 44.3 | 64.5% | Pop |
| 93 | BBrantley Gilbert | 1.5M | 93.0% | 41.4 | 56.0% | Pop |
| 94 | AAndy Kim | 1.5M | 100.0% | 50.3 | 51.3% | Pop |
| 95 | DDebbie Gibson | 1.5M | 64.0% | 45.0 | 53.0% | Pop |
| 96 | WWayne Newton | 1.5M | 95.5% | 54.1 | 53.1% | Pop |
| 97 | SSheryl Crow | 1.4M | 48.2% | 44.6 | 54.1% | Pop |
| 98 | JJulio Iglesias | 1.4M | 6.8% | 46.8 | 58.5% | Pop |
| 99 | OOrange Juice (band) | 1.4M | 43.1% | 42.9 | 80.5% | Pop |
| 100 | SSeal | 1.4M | 18.6% | 45.2 | 47.9% | Pop |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this list of the most popular pops compiled?
Rascasse aggregates anonymized search-behavior signals across United States and ranks each pop by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is updated quarterly from the latest search-behavior data and re-published as a static page.
What is the largest pop in United States?
Taylor Swift currently leads with an estimated audience of 46M people in United States.