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Popularity ranking · United States

The 100 biggest MLS fan bases in United States

This curated ranking covers the 100 largest mls teams in United States, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 949 mls teams tracked in United States, the 100 ranked here account for the largest measured audience reach. Lionel Messi, David Beckham and Diego Luna lead the list with a combined estimated audience of 17M people. Across all 100 entries the average audience size is 706k, and the largest, Lionel Messi, reaches around 9.8M people in United States. Audience size is the estimated number of unique people in United States who actively engage with each mls team, derived from search demand signals. Rankings reflect search-behavior signals collected across United States and are updated quarterly.

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Age brackets, gender split, regional distribution down to postal code where available, and the brands this audience overindexes on — per country, for c. 300,000 brands, teams, artists and media properties across 200+ countries. Open in the browser, no login.

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How to read this list

Rank

Position in the Top 100, sorted by audience size from largest to smallest. Updated quarterly.

Audience size

Estimated number of unique people in United States who actively engage with this audience, derived from anonymized search-behavior signals.

Country share

Share of the global audience that is active in United States. A higher value means the audience is more locally concentrated here.

Avg age

Average age in years across the people who engage with this audience in United States, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.

Female share

Share of women among the people who engage with this audience in United States. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.

Ranking

Rank Audience Audience size Avg age Female share Subtype
1 Lionel Messi 9.8M 34.7 40.7% Soccer
2 David Beckham 4.1M 34.7 40.7% Soccer
3 Diego Luna 3.6M 34.9 32.4% Soccer
4 Inter Miami CF 3.6M 34.3 37.3% Soccer
5 LA Galaxy 3.4M 37.9 35.2% Soccer
6 Los Angeles FC 2.6M 35.7 31.8% Soccer
7 FC Cincinnati 2.3M 40.3 40.4% Soccer
8 San Diego FC 2M 40.6 30.9% Soccer
9 Nashville SC 1.9M 41.3 32.8% Soccer
10 Charlotte FC 1.8M 41.0 32.1% Soccer
11 Diego García 1.7M 35.6 33.8% Soccer
12 Austin FC 1.5M 38.3 43.9% Soccer
13 Chicago Fire Soccer Club 1.5M 38.9 43.9% Soccer
14 Robert Lewandowski 1.2M 34.5 36.4% Soccer
15 New York City FC 1.2M 40.5 34.4% Soccer
16 Philadelphia Union 994k 41.0 34.5% Soccer
17 Calvin Harris 985k 35.9 35.9% Soccer
18 San Jose Earthquakes 932k 34.9 23.6% Soccer
19 New England Revolution 875k 40.3 20.8% Soccer
20 Seattle Sounders FC 875k 38.7 41.0% Soccer
21 Antoine Griezmann 833k 34.5 34.6% Soccer
22 Sporting Kansas City 810k 36.9 28.6% Soccer
23 Portland Timbers 774k 36.1 27.3% Soccer
24 New York Red Bulls 771k 34.8 24.5% Soccer
25 Houston Dynamo 768k 37.3 33.4% Soccer
26 Casemiro 765k 34.0 36.4% Soccer
27 FC Dallas 760k 36.3 24.4% Soccer
28 David Martínez 743k 35.3 37.4% Soccer
29 D.C. United 705k 37.1 26.0% Soccer
30 Minnesota United FC 673k 38.8 28.6% Soccer
31 Real Salt Lake 646k 34.9 21.8% Soccer
32 James Rodríguez 640k 36.8 35.9% Soccer
33 Orlando City SC 615k 39.1 35.6% Soccer
34 Columbus Crew SC 609k 34.2 43.2% Soccer
35 Colorado Rapids 600k 35.1 22.4% Soccer
36 St. Louis City SC 599k 38.3 32.2% Soccer
37 Atlanta United FC 569k 36.7 26.8% Soccer
38 Vancouver Whitecaps FC 561k 36.2 23.1% Soccer
39 Rodrigo de Paul 540k 34.7 40.7% Soccer
40 Heung-Min Son 536k 35.3 37.4% Soccer
41 Cavan Sullivan 524k 38.0 38.8% Soccer
42 Robert Taylor 474k 37.3 42.6% Soccer
43 Brian White 436k 35.5 33.1% Soccer
44 Andrew Thomas 360k 36.8 42.1% Soccer
45 Toronto FC 351k 34.5 17.1% Soccer
46 Jordan Knight 323k 38.2 38.1% Soccer
47 Obed Vargas 310k 34.2 35.2% Soccer
48 Breel Embolo 302k 34.7 35.8% Soccer
49 CF Montréal 300k 41.1 26.7% Soccer
50 Sebastian Berhalter 270k 35.5 33.1% Soccer
51 Matt Turner 254k 37.6 31.9% Soccer
52 Hirving Lozano 253k 37.7 36.3% Soccer
53 Tyler Boyd 252k 38.2 38.1% Soccer
54 Denis Bouanga 245k 35.3 37.4% Soccer
55 Matt Freese 235k 37.7 38.8% Soccer
56 Olger Escobar 232k 37.1 35.1% Soccer
57 David Taylor 210k 36.8 35.9% Soccer
58 Igor Jesus 181k 34.5 36.0% Soccer
59 John McCarthy 180k 34.9 33.8% Soccer
60 Josh Sargent 180k 34.7 30.1% Soccer
61 Alex Roldan 180k 36.8 42.1% Soccer
62 Thomas Müller 176k 35.5 33.1% Soccer
63 Nathan Ordaz 175k 35.3 37.4% Soccer
64 Malik Henry 172k 34.7 30.1% Soccer
65 Chris Brady 170k 37.3 44.0% Soccer
66 Allan Saint-Maximin 165k 37.3 37.9% Soccer
67 Cade Cowell 151k 34.9 33.8% Soccer
68 Wilfried Zaha 145k 37.6 37.1% Soccer
69 Riqui Puig 133k 36.4 39.2% Soccer
70 Tim Ream 130k 37.6 37.1% Soccer
71 Sebastian Lletget 128k 35.6 33.8% Soccer
72 Tadeo Allende 125k 34.7 40.7% Soccer
73 Oscar Ustari 119k 34.7 40.7% Soccer
74 Anders Dreyer 112k 37.6 36.8% Soccer
75 Quinn Sullivan 110k 38.0 38.8% Soccer
76 Sam Surridge 110k 38.2 38.1% Soccer
77 Gregg Berhalter 106k 36.9 43.5% Soccer
78 Evander 98k 38.6 47.1% Soccer
79 Dayne St. Clair 97k 34.7 40.7% Soccer
80 Jordan Morris 97k 36.8 42.1% Soccer
81 Walker Zimmerman 95k 34.7 30.1% Soccer
82 Kyle Smith 94k 38.6 47.1% Soccer
83 Telasco Segovia 93k 34.7 40.7% Soccer
84 Ian Smith 93k 35.5 35.2% Soccer
85 Drake Callender 93k 36.8 35.9% Soccer
86 Tyler Hall 89k 34.7 40.7% Soccer
87 Nicholas Hagen 89k 34.6 43.2% Soccer
88 Aaron Herrera 88k 36.0 34.5% Soccer
89 Cristian Roldan 87k 36.8 42.1% Soccer
90 Michael Bradley 86k 34.9 33.8% Soccer
91 Jack McGlynn 86k 36.1 38.3% Soccer
92 Sergi Roberto 85k 34.2 36.4% Soccer
93 Stefan Frei 84k 36.8 42.1% Soccer
94 Luca de la Torre 82k 37.6 37.1% Soccer
95 Paul Rothrock 80k 36.8 42.1% Soccer
96 Jacob Jackson 77k 37.2 32.6% Soccer
97 Ramiro 76k 35.6 33.8% Soccer
98 Mateusz Bogusz 75k 36.1 38.3% Soccer
99 Pedro de la Vega 73k 36.8 42.1% Soccer
100 David Ruiz 72k 34.7 40.7% Soccer

Want the full picture for any of these audiences?

Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.

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Frequently asked questions

How is this list of the most popular mls teams compiled?

Rascasse aggregates anonymized search-behavior signals across United States and ranks each mls team by its estimated audience size. Only entries with at least 5 measured entities are listed.

How often is the list updated?

The ranking is updated quarterly from the latest search-behavior data and re-published as a static page.

What is the largest mls team in United States?

Lionel Messi currently leads with an estimated audience of 9.8M people in United States.

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