Rascasse Audience Intelligence

Brooklyn Nets Fan Demographics in United States

Brooklyn Nets has an estimated audience of 13M people in United States.

#31among Basketball in United States
#54among teams in United States#203in Sports

The average Brooklyn Nets fan in United States is 30.3 years old, more male, and lives primarily in New York.

By number of fans, Brooklyn Nets ranks #18 among the 30 NBA teams in United States.

Compared with the other 29 NBA teams, Brooklyn Nets fans stand out for their interest in Kyle Lowry, Blake Griffin and Julius Randle.

In Q2/2026, search interest was +20.0% on the same quarter a year earlier; the median across the group was +0.7%.

Interest is seasonal: January, February and March account for 40% of the year's searches, September is the quietest month.

Most fans live in New York, New Jersey, California.

Top affinities include Kyle Lowry, Blake Griffin, Julius Randle, with strongest over-indexing on Kyle Lowry (33.19× the country average).

Demographically, the Brooklyn Nets audience skews more male with an average age of 30.3, and over-indexes on personality traits such as Early Adopter Mentality, Risk Appetite.

The typical Brooklyn Nets fan in United States is more male, around 30.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Kyle Lowry.

Category: Sports · Type: Team · Subtype: Basketball

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
13M
in United States
Gender
41.1%♀
58.9% male
Age
30.3
average years
Country rank
#2685
among all objects in United States
Fig. 01

Search interest · 12-month trend

+20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Brooklyn Nets fans

41.1% are female, 58.9% are male, average age 30.3.

Fig. 02

Gender split

41.1%
Female
58.9%
Male
Demographic split for Brooklyn Nets audience in United States
MetricValue
Female41.1%
Male58.9%
Average age30.3
Estimated audience size13M
Fig. 03

Age distribution

Ø 30.3
average years
Age distribution of the Brooklyn Nets audience in United States
Age bracketShare%
16-2450%
25-3420%
35-4413%
45-5410%
55+8%
Fig. 04

Worldwide distribution

56.6%

of the worldwide Brooklyn Nets audience comes from United States.

Worldwide audience distribution share by country for Brooklyn Nets
CountryShare
United States56.6%
Brazil7.1%
Canada4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Brooklyn Nets fans by region: top regions in United States
#RegionReachAffinity×
01New Jersey~1.5M4.32×
02New York~3.5M4.26×
03Connecticut~300K2.25×
04Florida~1M1.29×
05Mississippi~100K1.26×
06Pennsylvania~600K1.24×
07Louisiana~200K1.23×
08Delaware~50K1.17×
09Georgia~500K1.14×
10North Carolina~500K1.14×
11Maryland~300K1.13×
12Massachusetts~300K1.11×
13Washington, District of Columbia~30K1.11×
14Ohio~500K1.07×
15South Carolina~200K1.06×
16Rhode Island~40K1.06×
17Illinois~500K1.00×
18Arizona~300K0.99×
19Virginia~300K0.98×
20Michigan~400K0.96×
21Alabama~200K0.96×
22Indiana~300K0.95×
23Tennessee~300K0.94×
24Nevada~100K0.89×
25Colorado~200K0.88×
26Arkansas~100K0.88×
27North Dakota~30K0.85×
28Alaska~20K0.82×
29California~1M0.81×
30Texas~700K0.81×
31Oklahoma~100K0.80×
32Kentucky~100K0.78×
33Maine~40K0.77×
34Vermont~20K0.77×
35Wisconsin~200K0.73×
36Utah~90K0.73×
37New Hampshire~40K0.71×
38Missouri~200K0.70×
39Hawaii~40K0.67×
40Minnesota~100K0.65×
41Kansas~70K0.63×
42West Virginia~40K0.61×
43Iowa~70K0.60×
44Nebraska~40K0.59×
45Washington~200K0.57×
46Oregon~90K0.57×
47New Mexico~40K0.54×
48South Dakota~20K0.52×
49Idaho~30K0.48×
50Montana~20K0.47×
Fig. 06

Affinity by region

Affinity by region — Brooklyn Nets, United States
0.47×1.00×4.32×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Brooklyn Nets audience vs. the country average
#·InterestCategoryAffinity×
01Kyle LowrySports33.19×
02Blake GriffinSports19.39×
03Julius RandleSports17.23×
04Chris PaulSports16.09×
05Minnesota TimberwolvesSports14.94×
06Memphis GrizzliesSports13.84×
07Indiana PacersSports13.46×
08Carmelo AnthonySports12.41×
09Washington WizardsSports12.36×
10Los Angeles ClippersSports12.32×
11Phoenix SunsSports11.31×
12Utah JazzSports10.73×
13New Orleans PelicansSports10.49×
14Stephen CurrySports10.27×
15Charlotte HornetsSports10.15×
16New York KnicksSports9.15×
17San Antonio SpursSports7.38×
18Houston RocketsSports7.14×
19Victor WembanyamaSports7.02×
20Oklahoma City ThunderSports5.05×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Brooklyn Nets audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Brooklyn Nets audience vs. the country average · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.70×
Risk AppetiteTHRILL1.30×
Social Media UsageJOY1.19×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Brooklyn Nets audience vs. the country average · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.80×
TraditionCONSERVATISM0.82×
TravellingTHRILL0.85×
0×1.00× baseline2×
Appendix

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Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Brooklyn Nets over the last 12 months. Modelled, not counted; people interested in several teams count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/brooklyn-nets-20375” · Methodology