For marketing, sponsorship & live-entertainment teams
Every entity in this table has a full profile.
Age brackets, gender split, regional distribution down to postal code where available, and the brands this audience overindexes on — per country, for c. 300,000 brands, teams, artists and media properties across 200+ countries. Open in the browser, no login.
Trusted by teams at Volkswagen · DFB · Sony Music · Red Bull · Infront
How to read this list
Rank
Position in the Top 100, sorted by audience size from largest to smallest. Updated quarterly.
Audience size
Estimated number of unique people in United States who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in United States. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in United States, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in United States. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 1 | LLionel Messi | 6.7M | 13.7% | 34.8 | 40.9% | Soccer |
| 2 | IInter Miami CF | 4.1M | 9.1% | 34.3 | 37.3% | Soccer |
| 3 | DDiego Luna | 3.6M | 50.6% | 34.9 | 32.4% | Soccer |
| 4 | LLA Galaxy | 3.5M | 27.0% | 37.9 | 35.2% | Soccer |
| 5 | DDavid Beckham | 3.3M | 17.9% | 34.8 | 40.9% | Soccer |
| 6 | FFC Cincinnati | 2.6M | 50.0% | 40.3 | 40.4% | Soccer |
| 7 | LLos Angeles FC | 2.6M | 27.4% | 35.7 | 31.8% | Soccer |
| 8 | SSan Diego FC | 2.3M | 48.8% | 40.6 | 30.9% | Soccer |
| 9 | CCharlotte FC | 2M | 52.7% | 41.0 | 32.1% | Soccer |
| 10 | DDiego García | 1.7M | 36.0% | 35.6 | 33.8% | Soccer |
| 11 | NNashville SC | 1.6M | 48.4% | 41.3 | 32.8% | Soccer |
| 12 | CChicago Fire Soccer Club | 1.5M | 36.6% | 38.9 | 43.9% | Soccer |
| 13 | AAustin FC | 1.4M | 49.0% | 38.3 | 43.9% | Soccer |
| 14 | NNew York City FC | 1.2M | 39.7% | 40.5 | 34.4% | Soccer |
| 15 | SSeattle Sounders FC | 1M | 39.0% | 38.7 | 41.0% | Soccer |
| 16 | PPhiladelphia Union | 1M | 30.6% | 41.0 | 34.5% | Soccer |
| 17 | CCalvin Harris | 985k | 26.1% | 35.9 | 35.9% | Soccer |
| 18 | RRobert Lewandowski | 967k | 6.7% | 34.5 | 36.4% | Soccer |
| 19 | SSan Jose Earthquakes | 903k | 42.3% | 34.9 | 23.6% | Soccer |
| 20 | NNew England Revolution | 855k | 48.9% | 40.3 | 20.8% | Soccer |
| 21 | SSporting Kansas City | 799k | 53.0% | 36.9 | 28.6% | Soccer |
| 22 | NNew York Red Bulls | 793k | 27.0% | 34.8 | 24.5% | Soccer |
| 23 | PPortland Timbers | 770k | 38.0% | 36.1 | 27.3% | Soccer |
| 24 | HHouston Dynamo | 759k | 33.9% | 37.3 | 33.4% | Soccer |
| 25 | DDavid Martínez | 743k | 53.5% | 35.3 | 37.4% | Soccer |
| 26 | DD.C. United | 702k | 37.2% | 37.1 | 26.0% | Soccer |
| 27 | MMinnesota United FC | 701k | 29.6% | 38.8 | 28.6% | Soccer |
| 28 | FFC Dallas | 698k | 36.3% | 36.3 | 24.4% | Soccer |
| 29 | OOrlando City SC | 686k | 35.0% | 39.1 | 35.6% | Soccer |
| 30 | AAntoine Griezmann | 646k | 11.9% | 34.5 | 34.6% | Soccer |
| 31 | RReal Salt Lake | 640k | 44.4% | 34.9 | 21.8% | Soccer |
| 32 | CColumbus Crew SC | 611k | 26.6% | 34.2 | 43.2% | Soccer |
| 33 | CColorado Rapids | 611k | 43.8% | 35.1 | 22.4% | Soccer |
| 34 | CCasemiro | 600k | 7.5% | 34.0 | 36.5% | Soccer |
| 35 | JJames Rodríguez | 583k | 7.9% | 36.8 | 35.9% | Soccer |
| 36 | AAtlanta United FC | 567k | 42.9% | 36.7 | 26.8% | Soccer |
| 37 | VVancouver Whitecaps FC | 561k | 16.8% | 36.2 | 23.1% | Soccer |
| 38 | RRodrigo de Paul | 540k | 17.4% | 34.8 | 40.9% | Soccer |
| 39 | HHeung-Min Son | 536k | 20.6% | 35.3 | 37.4% | Soccer |
| 40 | CCavan Sullivan | 524k | 65.4% | 38.0 | 38.8% | Soccer |
| 41 | SSt. Louis City SC | 491k | 57.3% | 38.3 | 32.2% | Soccer |
| 42 | RRobert Taylor | 474k | 47.6% | 37.3 | 42.6% | Soccer |
| 43 | BBrian White | 436k | 55.2% | 35.5 | 33.1% | Soccer |
| 44 | TToronto FC | 346k | 17.1% | 34.5 | 17.1% | Soccer |
| 45 | JJordan Knight | 332k | 60.1% | 38.2 | 38.1% | Soccer |
| 46 | CCF Montréal | 332k | 14.8% | 41.1 | 26.7% | Soccer |
| 47 | OObed Vargas | 310k | 29.0% | 34.2 | 35.2% | Soccer |
| 48 | AAllan Saint-Maximin | 310k | 16.1% | 37.3 | 37.9% | Soccer |
| 49 | SSebastian Berhalter | 270k | 64.7% | 35.5 | 33.1% | Soccer |
| 50 | MMatt Turner | 254k | 52.6% | 37.6 | 31.9% | Soccer |
| 51 | HHirving Lozano | 253k | 32.2% | 37.7 | 36.3% | Soccer |
| 52 | TTyler Boyd | 252k | 87.8% | 38.2 | 38.1% | Soccer |
| 53 | DDenis Bouanga | 245k | 22.4% | 35.3 | 37.4% | Soccer |
| 54 | MMatt Freese | 235k | 76.9% | 37.7 | 38.8% | Soccer |
| 55 | OOlger Escobar | 232k | 84.8% | 37.1 | 35.1% | Soccer |
| 56 | DDavid Taylor | 210k | 62.7% | 36.8 | 35.9% | Soccer |
| 57 | TThomas Müller | 187k | 2.4% | 35.5 | 33.1% | Soccer |
| 58 | IIgor Jesus | 181k | 5.9% | 34.5 | 36.0% | Soccer |
| 59 | JJohn McCarthy | 180k | 33.3% | 34.9 | 33.8% | Soccer |
| 60 | JJosh Sargent | 180k | 29.7% | 34.7 | 30.1% | Soccer |
| 61 | AAlex Roldan | 180k | 66.0% | 36.8 | 42.1% | Soccer |
| 62 | NNathan Ordaz | 175k | 60.9% | 35.3 | 37.4% | Soccer |
| 63 | MMalik Henry | 172k | 83.5% | 34.7 | 30.1% | Soccer |
| 64 | CChris Brady | 159k | 70.2% | 37.3 | 44.0% | Soccer |
| 65 | CCade Cowell | 151k | 39.2% | 34.9 | 33.8% | Soccer |
| 66 | WWilfried Zaha | 145k | 18.0% | 37.6 | 37.1% | Soccer |
| 67 | RRiqui Puig | 133k | 21.4% | 36.4 | 39.2% | Soccer |
| 68 | TTim Ream | 130k | 66.8% | 37.6 | 37.1% | Soccer |
| 69 | SSebastian Lletget | 128k | 65.2% | 35.6 | 33.8% | Soccer |
| 70 | TTadeo Allende | 126k | 22.4% | 34.8 | 40.9% | Soccer |
| 71 | OOscar Ustari | 119k | 25.5% | 34.8 | 40.9% | Soccer |
| 72 | AAnders Dreyer | 112k | 41.2% | 37.6 | 36.8% | Soccer |
| 73 | QQuinn Sullivan | 110k | 64.1% | 38.0 | 38.8% | Soccer |
| 74 | SSam Surridge | 110k | 32.0% | 38.2 | 38.1% | Soccer |
| 75 | GGregg Berhalter | 106k | 74.4% | 36.9 | 43.5% | Soccer |
| 76 | EEvander | 98k | 22.0% | 38.6 | 47.1% | Soccer |
| 77 | DDayne St. Clair | 97k | 56.5% | 34.8 | 40.9% | Soccer |
| 78 | JJordan Morris | 97k | 67.3% | 36.8 | 42.1% | Soccer |
| 79 | WWalker Zimmerman | 95k | 73.6% | 34.7 | 30.1% | Soccer |
| 80 | KKyle Smith | 94k | 37.1% | 38.6 | 47.1% | Soccer |
| 81 | TTelasco Segovia | 93k | 21.2% | 34.8 | 40.9% | Soccer |
| 82 | IIan Smith | 93k | 26.5% | 35.5 | 35.2% | Soccer |
| 83 | DDrake Callender | 93k | 50.2% | 36.8 | 35.9% | Soccer |
| 84 | NNicholas Hagen | 89k | 82.1% | 34.6 | 43.2% | Soccer |
| 85 | AAaron Herrera | 88k | 83.0% | 36.0 | 34.5% | Soccer |
| 86 | CCristian Roldan | 87k | 64.3% | 36.8 | 42.1% | Soccer |
| 87 | MMichael Bradley | 86k | 59.0% | 34.9 | 33.8% | Soccer |
| 88 | TTyler Hall | 86k | 74.5% | 34.8 | 40.9% | Soccer |
| 89 | JJack McGlynn | 86k | 64.3% | 36.1 | 38.3% | Soccer |
| 90 | SStefan Frei | 84k | 56.6% | 36.8 | 42.1% | Soccer |
| 91 | LLuca de la Torre | 82k | 57.6% | 37.6 | 37.1% | Soccer |
| 92 | PPaul Rothrock | 80k | 72.6% | 36.8 | 42.1% | Soccer |
| 93 | JJacob Jackson | 77k | 57.6% | 37.2 | 32.6% | Soccer |
| 94 | RRamiro | 76k | 14.9% | 35.6 | 33.8% | Soccer |
| 95 | MMateusz Bogusz | 75k | 16.4% | 36.1 | 38.3% | Soccer |
| 96 | PPedro de la Vega | 73k | 32.9% | 36.8 | 42.1% | Soccer |
| 97 | DDavid Ruiz | 73k | 46.0% | 34.8 | 40.9% | Soccer |
| 98 | TTai Baribo | 72k | 48.8% | 36.0 | 34.5% | Soccer |
| 99 | SSergi Roberto | 71k | 8.9% | 34.2 | 36.4% | Soccer |
| 100 | SSean Johnson | 69k | 62.5% | 36.0 | 34.5% | Soccer |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this list of the most popular mls teams compiled?
Rascasse aggregates anonymized search-behavior signals across United States and ranks each mls team by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is updated quarterly from the latest search-behavior data and re-published as a static page.
What is the largest mls team in United States?
Lionel Messi currently leads with an estimated audience of 6.7M people in United States.