For marketing, sponsorship & live-entertainment teams
Every entity in this table has a full profile.
Age brackets, gender split, regional distribution down to postal code where available, and the brands this audience overindexes on — per country, for c. 300,000 brands, teams, artists and media properties across 200+ countries. Open in the browser, no login.
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How to read this list
Rank
Position in the Top 100, sorted by audience size from largest to smallest. Updated quarterly.
Audience size
Estimated number of unique people in United States who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in United States. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in United States, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in United States. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 1 | BBritney Spears | 65M | 71.6% | 36.4 | 63.5% | Pop |
| 2 | TTaylor Swift | 52M | 40.8% | 35.5 | 65.6% | Pop |
| 3 | MMichael Jackson | 46M | 23.9% | 38.1 | 57.2% | Pop |
| 4 | AAriana Grande | 34M | 32.5% | 31.8 | 66.3% | Pop |
| 5 | SSabrina Carpenter | 23M | 31.2% | 28.9 | 70.5% | Pop |
| 6 | JJustin Bieber | 20M | 24.3% | 32.7 | 64.5% | Pop |
| 7 | MMiley Cyrus | 15M | 33.6% | 32.4 | 64.4% | Pop |
| 8 | LLady Gaga | 14M | 24.6% | 35.2 | 64.4% | Pop |
| 9 | SShakira | 14M | 14.2% | 36.4 | 58.6% | Pop |
| 10 | MMadonna | 12M | 20.3% | 36.0 | 57.7% | Pop |
| 11 | HHarry Styles | 12M | 27.2% | 30.1 | 70.9% | Pop |
| 12 | ZZara Larsson | 10M | 30.1% | 30.9 | 59.8% | Pop |
| 13 | KKaty Perry | 10M | 23.7% | 32.9 | 62.6% | Pop |
| 14 | PPink | 10M | 41.3% | 38.8 | 73.0% | Pop |
| 15 | EEd Sheeran | 9.5M | 25.8% | 32.3 | 66.1% | Pop |
| 16 | PPaul McCartney | 8.6M | 30.9% | 43.4 | 48.1% | Pop |
| 17 | DDemi Lovato | 8M | 39.6% | 33.6 | 64.1% | Pop |
| 18 | MMariah Carey | 7.9M | 29.1% | 34.8 | 60.1% | Pop |
| 19 | GGwen Stefani | 6.8M | 51.2% | 42.0 | 72.9% | Pop |
| 20 | JJustin Timberlake | 6.7M | 35.5% | 32.3 | 61.9% | Pop |
| 21 | RRita (Israeli singer) | 6.7M | 88.2% | 40.1 | 20.2% | Pop |
| 22 | KKelly Osbourne | 6.2M | 40.6% | 37.3 | 76.3% | Pop |
| 23 | CCharli XCX | 6M | 37.2% | 34.1 | 61.0% | Pop |
| 24 | PPhil Collins | 6M | 18.7% | 49.5 | 47.7% | Pop |
| 25 | RRicky Martin | 5.9M | 30.9% | 33.3 | 52.2% | Pop |
| 26 | LLana Del Rey | 5.9M | 24.8% | 29.5 | 66.5% | Pop |
| 27 | AAlex Warren | 5.6M | 37.2% | 39.9 | 54.8% | Pop |
| 28 | DDavid Bowie | 5.6M | 21.0% | 39.4 | 52.7% | Pop |
| 29 | CChristina Aguilera | 5.5M | 35.7% | 33.4 | 66.8% | Pop |
| 30 | EElton John | 5.2M | 19.1% | 43.7 | 56.5% | Pop |
| 31 | SShania Twain | 5.2M | 34.1% | 46.7 | 60.8% | Pop |
| 32 | GGeorge Michael | 5.1M | 21.1% | 47.6 | 55.5% | Pop |
| 33 | BBoy George | 5M | 48.9% | 42.1 | 59.7% | Pop |
| 34 | JJermaine Jackson | 5M | 78.9% | 44.4 | 68.6% | Pop |
| 35 | AAdele | 4.8M | 17.8% | 35.4 | 66.2% | Pop |
| 36 | CCharlie Puth | 4.7M | 48.4% | 32.4 | 58.8% | Pop |
| 37 | JJ Balvin | 4.6M | 31.7% | 32.7 | 53.1% | Pop |
| 38 | MMandy Moore | 4.6M | 47.3% | 35.2 | 65.7% | Pop |
| 39 | BBilly Joel | 4.6M | 39.7% | 47.0 | 55.1% | Pop |
| 40 | BBarbra Streisand | 4.5M | 31.6% | 45.1 | 67.8% | Pop |
| 41 | SShawn Mendes | 4.2M | 21.8% | 30.7 | 69.3% | Pop |
| 42 | CCyndi Lauper | 4.2M | 29.2% | 47.1 | 52.0% | Pop |
| 43 | PPark Ji-min | 3.7M | 44.4% | 27.3 | 67.3% | Pop |
| 44 | GGeorge Harrison | 3.6M | 30.2% | 43.2 | 45.7% | Pop |
| 45 | JJessica Simpson | 3.5M | 61.6% | 40.4 | 76.1% | Pop |
| 46 | MMelanie Martinez (singer) | 3.4M | 43.4% | 26.2 | 72.5% | Pop |
| 47 | BBarry Manilow | 3.3M | 44.6% | 54.1 | 59.7% | Pop |
| 48 | EEnrique Iglesias | 3.3M | 21.5% | 35.9 | 55.2% | Pop |
| 49 | LLiza Minnelli | 3.2M | 37.4% | 45.2 | 46.9% | Pop |
| 50 | BBebe Rexha | 3.1M | 36.0% | 32.6 | 55.9% | Pop |
| 51 | RRosalia | 3M | 17.2% | 33.8 | 57.5% | Pop |
| 52 | EEric Clapton | 3M | 25.1% | 45.5 | 40.3% | Pop |
| 53 | JJennifer Hudson | 3M | 55.3% | 41.5 | 66.8% | Pop |
| 54 | CCeline Dion | 3M | 11.4% | 46.8 | 70.8% | Pop |
| 55 | AAlanis Morissette | 2.9M | 33.4% | 41.0 | 49.5% | Pop |
| 56 | PPaul Anka | 2.8M | 50.0% | 54.7 | 59.5% | Pop |
| 57 | TToni Braxton | 2.8M | 53.3% | 41.9 | 67.3% | Pop |
| 58 | YYoko Ono | 2.7M | 27.5% | 50.5 | 58.0% | Pop |
| 59 | BBette Midler | 2.6M | 46.1% | 50.2 | 65.7% | Pop |
| 60 | AAdam Levine | 2.6M | 37.5% | 41.2 | 71.6% | Pop |
| 61 | SSeven (Korean singer) | 2.5M | 19.8% | — | — | Pop |
| 62 | LLuis Miguel | 2.5M | 22.1% | 35.6 | 51.6% | Pop |
| 63 | LLauren Daigle | 2.4M | 74.5% | 39.4 | 73.6% | Pop |
| 64 | TTito Jackson | 2.3M | 53.9% | 43.8 | 62.1% | Pop |
| 65 | AAl Green | 2.3M | 63.2% | 45.6 | 55.1% | Pop |
| 66 | NNeil Sedaka | 2.2M | 55.3% | 51.1 | 50.6% | Pop |
| 67 | NNicole Scherzinger | 2.2M | 24.4% | 39.4 | 65.2% | Pop |
| 68 | JJenni Rivera | 2.2M | 28.8% | 34.0 | 52.3% | Pop |
| 69 | DDean Martin | 2.1M | 36.5% | 50.7 | 50.9% | Pop |
| 70 | TTom Jones (singer) | 2.1M | 19.8% | 46.0 | 54.4% | Pop |
| 71 | BBryan Adams | 2.1M | 15.4% | 46.1 | 67.5% | Pop |
| 72 | JJessie James Decker | 2.1M | 92.3% | 39.1 | 75.8% | Pop |
| 73 | MMirrr | 2.1M | 15.5% | 35.7 | 56.1% | Pop |
| 74 | LLola Young | 2M | 31.4% | 35.0 | 66.0% | Pop |
| 75 | BBrantley Gilbert | 2M | 93.7% | 41.4 | 56.0% | Pop |
| 76 | TTarkan (singer) | 2M | 20.3% | 33.5 | 62.4% | Pop |
| 77 | EEllie Goulding | 1.9M | 28.2% | 33.3 | 60.0% | Pop |
| 78 | PPaula Abdul | 1.9M | 52.6% | 45.2 | 66.0% | Pop |
| 79 | JJosh Groban | 1.9M | 46.2% | 50.9 | 65.0% | Pop |
| 80 | CChristina Milian | 1.9M | 31.1% | 36.0 | 78.4% | Pop |
| 81 | SSusanna Hoffs | 1.8M | 53.8% | 49.6 | 4.0% | Pop |
| 82 | AAdo | 1.8M | 5.3% | 36.1 | 60.3% | Pop |
| 83 | TTuna (singer) | 1.8M | 25.1% | 28.1 | 0.0% | Pop |
| 84 | SSheryl Crow | 1.7M | 49.0% | 44.6 | 54.1% | Pop |
| 85 | DDion DiMucci | 1.7M | 66.4% | 43.6 | 47.0% | Pop |
| 86 | BBo Burnham | 1.7M | 57.6% | 38.2 | 46.7% | Pop |
| 87 | KKylie Minogue | 1.7M | 11.5% | 34.5 | 55.4% | Pop |
| 88 | KKaren Carpenter | 1.6M | 54.0% | 49.2 | 77.5% | Pop |
| 89 | SSeal | 1.6M | 42.9% | 45.2 | 47.9% | Pop |
| 90 | BBing Crosby | 1.6M | 53.4% | 44.5 | 76.5% | Pop |
| 91 | AAdam Lambert | 1.6M | 36.4% | 44.3 | 64.5% | Pop |
| 92 | FFrankie Valli | 1.5M | 51.2% | 52.2 | 54.8% | Pop |
| 93 | AAshlee Simpson | 1.5M | 68.8% | 36.9 | 57.4% | Pop |
| 94 | MMac DeMarco | 1.4M | 32.1% | 29.2 | 57.6% | Pop |
| 95 | KKenny Loggins | 1.4M | 59.8% | 53.2 | 46.9% | Pop |
| 96 | RRick Astley | 1.3M | 21.6% | 43.4 | 55.3% | Pop |
| 97 | WWayne Newton | 1.3M | 96.3% | 54.1 | 53.1% | Pop |
| 98 | DDebbie Gibson | 1.3M | 55.1% | 45.0 | 53.0% | Pop |
| 99 | SSara Bareilles | 1.3M | 65.9% | 39.5 | 67.5% | Pop |
| 100 | GGrace Jones | 1.3M | 25.9% | 41.7 | 30.8% | Pop |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this list of the most popular pops compiled?
Rascasse aggregates anonymized search-behavior signals across United States and ranks each pop by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is updated quarterly from the latest search-behavior data and re-published as a static page.
What is the largest pop in United States?
Britney Spears currently leads with an estimated audience of 65M people in United States.