Rascasse Audience Intelligence

Athletics Fan Demographics in United States

Athletics has an estimated audience of 2.7M people in United States.

#62among Baseball in United States#204among teams in United States#986in Sports

The average Athletics fan in United States is 39.5 years old, more male, and lives primarily in California.

By number of fans, Athletics ranks #30 among the 30 MLB teams in United States — 0.3× the group median.

Its fans are 0.6 years older than the group average of 38.9.

Women make up 34.7% of the fan base, 1.2 percentage points fewer than the group average.

Compared with the other 29 MLB teams, Athletics fans stand out for their interest in Texas Longhorns baseball, San Jose Sharks and Babe Ruth.

In Q2/2026, search interest was −3.8% on the same quarter a year earlier; the median across the group was +10.2%.

Interest is seasonal: April, August and September account for 42% of the year's searches, December is the quietest month.

Most fans live in California, Texas, New York.

Top affinities include Texas Longhorns baseball, San Jose Sharks, Los Angeles Angels of Anaheim, with strongest over-indexing on Texas Longhorns baseball (19.43× the country average).

Demographically, the Athletics audience skews more male with an average age of 39.5, and over-indexes on personality traits such as Community Orientation, Convenience Orientation.

The typical Athletics fan in United States is more male, around 39.5 years old, with strong Community Orientation tendencies and a notable affinity for Texas Longhorns baseball.

Category: Sports · Type: Team · Subtype: Baseball

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
2.7M
in United States
Gender
34.7%♀
65.3% male
Age
39.5
average years
Country rank
#11038
among all objects in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Athletics fans

34.7% are female, 65.3% are male, average age 39.5.

Fig. 02

Gender split

34.7%
Female
65.3%
Male
Demographic split for Athletics audience in United States
MetricValue
Female34.7%
Male65.3%
Average age39.5
Estimated audience size2.7M
Fig. 03

Age distribution

Ø 39.5
average years
Age distribution of the Athletics audience in United States
Age bracketShare%
16-2423%
25-3418%
35-4419%
45-5419%
55+22%
Fig. 04

Worldwide distribution

58.9%

of the worldwide Athletics audience comes from United States.

Worldwide audience distribution share by country for Athletics
CountryShare
United States58.9%
Canada4.9%
Germany4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Athletics fans by region: top regions in United States
#RegionReachAffinity×
01Nevada~50K1.95×
02California~600K1.88×
03Washington~100K1.87×
04Arizona~100K1.67×
05Oregon~50K1.45×
06Idaho~20K1.37×
07Pennsylvania~100K1.25×
08Delaware~10K1.22×
09Texas~200K1.21×
10Montana~10K1.18×
11Rhode Island~10K1.16×
12Maryland~60K1.15×
13South Dakota~8K1.09×
14Ohio~100K1.07×
15New Jersey~80K1.06×
16Connecticut~30K1.06×
17Illinois~100K1.04×
18Iowa~30K1.04×
19New York~200K1.00×
20Wisconsin~50K0.98×
21Maine~10K0.98×
22North Dakota~6K0.97×
23Massachusetts~50K0.95×
24Louisiana~40K0.95×
25Kentucky~30K0.94×
26Mississippi~20K0.94×
27Hawaii~10K0.94×
28Missouri~50K0.93×
29Michigan~80K0.92×
30Kansas~20K0.92×
31Indiana~50K0.88×
32New Hampshire~9K0.88×
33Washington, District of Columbia~5K0.86×
34Tennessee~50K0.84×
35Minnesota~40K0.84×
36North Carolina~70K0.82×
37New Mexico~10K0.81×
38Nebraska~10K0.80×
39Alaska~5K0.80×
40Colorado~40K0.79×
41Florida~100K0.78×
42Virginia~50K0.77×
43West Virginia~10K0.77×
44Vermont~4K0.77×
45Georgia~70K0.76×
46Alabama~30K0.76×
47Arkansas~20K0.73×
48South Carolina~30K0.71×
49Utah~20K0.67×
50Oklahoma~20K0.65×
Fig. 06

Affinity by region

Affinity by region — Athletics, United States
0.65×1.00×1.95×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Athletics audience vs. the country average
#·InterestCategoryAffinity×
01Texas Longhorns baseballSports19.43×
02San Jose SharksSports17.54×
03Los Angeles Angels of AnaheimSports12.72×
04Tampa Bay RaysSports11.66×
05Arizona DiamondbacksSports11.43×
06Miami MarlinsSports10.85×
07Toronto Blue JaysSports10.63×
08Babe RuthSports10.19×
09Chicago White SoxSports9.12×
10Jewel-OscoShopping7.64×
11Philadelphia PhilliesSports7.53×
12San Francisco GiantsSports6.95×
13San Diego PadresSports6.71×
14Milwaukee BrewersSports5.53×
15MLB.comSports5.21×
16Cincinnati RedsSports4.96×
17Seattle MarinersSports4.49×
18Atlanta BravesSports4.38×
19Detroit TigersSports3.61×
20Scooby-DooMovies & TV3.10×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Athletics audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Athletics audience vs. the country average · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.31×
Convenience OrientationPREMIUM1.23×
Urban LifestyleOPEN1.21×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Athletics audience vs. the country average · Rather not
TraitClusterDeviationScore
CreativityOPEN0.96×
Quality AwarenessPREMIUM0.96×
Design AffinityPREMIUM0.99×
0×1.00× baseline2×
Appendix

Explore more audiences

More Baseball audiences in United States

Related rankings

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Athletics over the last 12 months. Modelled, not counted; people interested in several teams count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/athletics-5538” · Methodology