A data profile of the people who buy, follow and care about Cable television in Australia — modelled from more than twelve digital signal sources. Cable television has an estimated audience of 2,045,050 people in Australia.
Cable television has an estimated audience of 2,045,050 people in Australia. 43.3% are female, 56.7% are male, average age 41.0. Top brand affinities: Wikipedia, Australian Open, Online newspaper, Pay television, Alexandra Daddario.
Top brand affinities include Wikipedia, Australian Open, Online newspaper, with strongest over-indexing on Wikipedia (3.36× the country average).
Demographically, the Cable television audience skews more male with an average age of 41.0, and over-indexes on personality traits such as Risk Appetite, Early Adopter Mentality.
The typical Cable television fan in Australia is more male, around 41.0 years old, with strong Risk Appetite tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Cable television profile in Australia.
43.3% are female, 56.7% are male, average age 41.0.
| Metric | Value |
|---|---|
| Female | 43.3% |
| Male | 56.7% |
| Average age | 41.0 |
| Estimated audience size | 2,045,050 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 20% | |
| 50+ | 27% |
of the worldwide Cable television audience comes from Australia.
| Country | Share |
|---|---|
| United States | 22.9% |
| Brazil | 6.8% |
| India | 5.3% |
The strongest cross-interests of the Cable television audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hannibal (TV series) | Movies & TV | 4.76× | ||
| 02 | Wikipedia | Internet & Social Media | 3.36× | ||
| 03 | Blue Bloods (TV series) | Movies & TV | 3.19× | ||
| 04 | Australian Open | Sports | 2.95× | ||
| 05 | Alexandra Daddario | Movies & TV | 2.82× | ||
| 06 | Suits (TV series) | Movies & TV | 2.22× | ||
| 07 | Jason Momoa | Movies & TV | 2.15× | ||
| 08 | Fox Sports | Movies & TV | 2.13× | ||
| 09 | ESPN | Movies & TV | 1.89× | ||
| 10 | Mobile payment | Business & Career | 1.84× | ||
| 11 | The Office (U.S. TV series) | Movies & TV | 1.76× | ||
| 12 | Internet celebrity | Internet & Social Media | 1.73× | ||
| 13 | Public security | Politics & Society | 1.68× | ||
| 14 | Pay television | Movies & TV | 1.64× | ||
| 15 | Broadband | Technology & Electronics | 1.62× | ||
| 16 | Online newspaper | News | 1.57× | ||
| 17 | A-League | Sports | 1.56× | ||
| 18 | Desktop computers | Technology & Electronics | 1.55× | ||
| 19 | Internet service provider | Technology & Electronics | 1.53× | ||
| 20 | CNN | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.12× | |
| Early Adopter Mentality | POWER | 1.12× | |
| Spirituality | BALANCE | 1.09× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.69× | |
| Healthy Lifestyle | BALANCE | 0.73× | |
| Quality Awareness | PREMIUM | 0.76× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Cable television. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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