A data profile of the people who buy, follow and care about Cable television in Indonesia — modelled from more than twelve digital signal sources. Cable television has an estimated audience of 2,494,732 people in Indonesia.
Cable television has an estimated audience of 2,494,732 people in Indonesia. 33.2% are female, 66.8% are male, average age 36.8. Top brand affinities: Telegram, Slot machine, Telkomsel, Online poker, High-definition television.
Top brand affinities include Telegram, Slot machine, Telkomsel, with strongest over-indexing on Telegram (2.04× the country average).
Demographically, the Cable television audience skews more male with an average age of 36.8, and over-indexes on personality traits such as Convenience Orientation, Spirituality.
The typical Cable television fan in Indonesia is more male, around 36.8 years old, with strong Convenience Orientation tendencies and a notable affinity for Telegram.
The key figures that characterise the Cable television profile in Indonesia.
33.2% are female, 66.8% are male, average age 36.8.
| Metric | Value |
|---|---|
| Female | 33.2% |
| Male | 66.8% |
| Average age | 36.8 |
| Estimated audience size | 2,494,732 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 26% | |
| 30-39 | 24% | |
| 40-49 | 18% | |
| 50+ | 12% |
of the worldwide Cable television audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 22.9% |
| Brazil | 6.8% |
| India | 5.3% |
The strongest cross-interests of the Cable television audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | ESPN | Movies & TV | 5.02× | ||
| 02 | FIFA Club World Cup | Sports | 3.52× | ||
| 03 | Internet service provider | Technology & Electronics | 3.09× | ||
| 04 | Rugby union | Sports | 2.82× | ||
| 05 | Telkomsel | Technology & Electronics | 2.66× | ||
| 06 | Slot machine | Games | 2.18× | ||
| 07 | Radio | Technology & Electronics | 2.05× | ||
| 08 | Telegram | Internet & Social Media | 2.04× | ||
| 09 | Online poker | Games | 1.90× | ||
| 10 | Lottery | Games | 1.88× | ||
| 11 | FC Bayern Munich | Sports | 1.88× | ||
| 12 | Arsenal F.C. | Sports | 1.80× | ||
| 13 | Charity and causes | Business & Career | 1.74× | ||
| 14 | Viu (streaming media) | Movies & TV | 1.72× | ||
| 15 | Linux | Technology & Electronics | 1.72× | ||
| 16 | Meat | Food & Beverages | 1.71× | ||
| 17 | Indonesian cuisine | Food & Beverages | 1.67× | ||
| 18 | Roblox | Games | 1.64× | ||
| 19 | Massively multiplayer online games | Games | 1.60× | ||
| 20 | High-definition television | Technology & Electronics | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.52× | |
| Spirituality | BALANCE | 1.48× | |
| Community Orientation | OPEN | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.49× | |
| Design Affinity | PREMIUM | 0.60× | |
| Healthy Lifestyle | BALANCE | 0.69× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Cable television. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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