A data profile of the people who buy, follow and care about Ethics in Australia — modelled from more than twelve digital signal sources. Ethics has an estimated audience of 4,800,172 people in Australia.
Ethics has an estimated audience of 4,800,172 people in Australia. 62.0% are female, 38.0% are male, average age 42.6. Top brand affinities: Wikipedia, Blanket, ABC, Gluten, Bored Panda.
Top brand affinities include Wikipedia, Blanket, ABC, with strongest over-indexing on Wikipedia (1.71× the country average).
Demographically, the Ethics audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Mindfulness, Individualism.
The typical Ethics fan in Australia is more female, around 42.6 years old, with strong Mindfulness tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Ethics profile in Australia.
62.0% are female, 38.0% are male, average age 42.6.
| Metric | Value |
|---|---|
| Female | 62.0% |
| Male | 38.0% |
| Average age | 42.6 |
| Estimated audience size | 4,800,172 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 29% |
of the worldwide Ethics audience comes from Australia.
| Country | Share |
|---|---|
| United States | 24.4% |
| Italy | 6.2% |
| United Kingdom | 4.7% |
The strongest cross-interests of the Ethics audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Jamiroquai | Music & Radio | 3.29× | ||
| 02 | Mick Jagger | Music & Radio | 2.36× | ||
| 03 | Sharon Stone | Movies & TV | 2.32× | ||
| 04 | Gluten | Health | 2.19× | ||
| 05 | Duvet | Home & Garden | 1.92× | ||
| 06 | Blanket | Home & Garden | 1.74× | ||
| 07 | Wikipedia | Internet & Social Media | 1.71× | ||
| 08 | University of Oxford | Business & Career | 1.70× | ||
| 09 | Apple cider vinegar | Food & Beverages | 1.66× | ||
| 10 | Demi Moore | Movies & TV | 1.65× | ||
| 11 | Isla Fisher | Movies & TV | 1.61× | ||
| 12 | Individualism | Politics & Society | 1.60× | ||
| 13 | Bored Panda | Internet & Social Media | 1.59× | ||
| 14 | ABC | Movies & TV | 1.57× | ||
| 15 | Jason Momoa | Movies & TV | 1.56× | ||
| 16 | Nathan Fillion | Movies & TV | 1.56× | ||
| 17 | Jason Bateman | Movies & TV | 1.54× | ||
| 18 | Sourdough | Food & Beverages | 1.54× | ||
| 19 | Blake Lively | Movies & TV | 1.54× | ||
| 20 | Tablecloth | Home & Garden | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.23× | |
| Individualism | JOY | 1.21× | |
| Tradition | CONSERVATISM | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.86× | |
| Social Media Usage | JOY | 0.91× | |
| Pet Ownership | JOY | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Ethics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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