A data profile of the people who buy, follow and care about Ethics in Switzerland — modelled from more than twelve digital signal sources. Ethics has an estimated audience of 1,058,354 people in Switzerland.
Ethics has an estimated audience of 1,058,354 people in Switzerland. 62.8% are female, 37.2% are male, average age 42.7. Top brand affinities: Coop, Hornbach, Swiss International Air Lines, Psychology, Conforama.
Top brand affinities include Coop, Hornbach, Swiss International Air Lines, with strongest over-indexing on Coop (1.82× the country average).
Demographically, the Ethics audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Community Orientation, Mindfulness.
The typical Ethics fan in Switzerland is more female, around 42.7 years old, with strong Community Orientation tendencies and a notable affinity for Coop.
The key figures that characterise the Ethics profile in Switzerland.
62.8% are female, 37.2% are male, average age 42.7.
| Metric | Value |
|---|---|
| Female | 62.8% |
| Male | 37.2% |
| Average age | 42.7 |
| Estimated audience size | 1,058,354 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 19% | |
| 30-39 | 22% | |
| 40-49 | 24% | |
| 50+ | 25% |
of the worldwide Ethics audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 24.4% |
| Italy | 6.2% |
| United Kingdom | 4.7% |
The strongest cross-interests of the Ethics audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hornbach | Shopping | 2.35× | ||
| 02 | Charity and causes | Business & Career | 2.33× | ||
| 03 | Real property | Home & Garden | 2.25× | ||
| 04 | Tattoos | Fashion & Accessoires | 1.98× | ||
| 05 | Meat | Food & Beverages | 1.95× | ||
| 06 | Psychology | Business & Career | 1.90× | ||
| 07 | Toys | Games | 1.90× | ||
| 08 | Weddings | Kids & Family | 1.90× | ||
| 09 | Wikipedia | Internet & Social Media | 1.86× | ||
| 10 | Desserts | Food & Beverages | 1.86× | ||
| 11 | Electronics | Technology & Electronics | 1.84× | ||
| 12 | Festival | Music & Radio | 1.83× | ||
| 13 | Coop | Food & Beverages | 1.82× | ||
| 14 | Swiss International Air Lines | Travel & Leisure | 1.82× | ||
| 15 | Bars | Travel & Leisure | 1.74× | ||
| 16 | Happiness | Health | 1.69× | ||
| 17 | Spas | Beauty & Wellness | 1.68× | ||
| 18 | Conforama | Home & Garden | 1.63× | ||
| 19 | Education | Business & Career | 1.63× | ||
| 20 | Mobile phones | Technology & Electronics | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.85× | |
| Mindfulness | BALANCE | 1.67× | |
| Extroversion | THRILL | 1.54× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.82× | |
| Price Sensitivity | PREMIUM | 0.90× | |
| Luxury Orientation | PREMIUM | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Ethics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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