A data profile of the people who buy, follow and care about Ethics in Poland — modelled from more than twelve digital signal sources. Ethics has an estimated audience of 1,831,259 people in Poland.
Ethics has an estimated audience of 1,831,259 people in Poland. 62.6% are female, 37.4% are male, average age 40.5. Top brand affinities: Kevin Costner, Onet.pl, Dogs, Happiness, Radio ZET.
Top brand affinities include Kevin Costner, Onet.pl, Dogs, with strongest over-indexing on Kevin Costner (8.31× the country average).
Demographically, the Ethics audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Spirituality, Tradition.
The typical Ethics fan in Poland is more female, around 40.5 years old, with strong Spirituality tendencies and a notable affinity for Kevin Costner.
The key figures that characterise the Ethics profile in Poland.
62.6% are female, 37.4% are male, average age 40.5.
| Metric | Value |
|---|---|
| Female | 62.6% |
| Male | 37.4% |
| Average age | 40.5 |
| Estimated audience size | 1,831,259 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 20% | |
| 50+ | 24% |
of the worldwide Ethics audience comes from Poland.
| Country | Share |
|---|---|
| United States | 24.4% |
| Italy | 6.2% |
| United Kingdom | 4.7% |
The strongest cross-interests of the Ethics audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Kevin Costner | Movies & TV | 8.31× | ||
| 02 | New Testament | Politics & Society | 5.03× | ||
| 03 | Diary | Kids & Family | 2.29× | ||
| 04 | Viral video | Internet & Social Media | 2.22× | ||
| 05 | Musical film | Movies & TV | 2.13× | ||
| 06 | Radio ZET | Music & Radio | 2.01× | ||
| 07 | Happiness | Health | 1.92× | ||
| 08 | Charity and causes | Business & Career | 1.80× | ||
| 09 | Musical theatre | Movies & TV | 1.75× | ||
| 10 | Meat | Food & Beverages | 1.75× | ||
| 11 | Fiction books | Literature | 1.72× | ||
| 12 | BNP Paribas | Business & Career | 1.66× | ||
| 13 | First-person shooter games | Games | 1.64× | ||
| 14 | Science fiction movies | Movies & TV | 1.63× | ||
| 15 | Financial services | Business & Career | 1.58× | ||
| 16 | Wikipedia | Internet & Social Media | 1.58× | ||
| 17 | Veganism | Food & Beverages | 1.56× | ||
| 18 | Filmweb | Movies & TV | 1.56× | ||
| 19 | Onet.pl | News | 1.54× | ||
| 20 | Dogs | Pets & Animals | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.43× | |
| Tradition | CONSERVATISM | 1.39× | |
| Community Orientation | OPEN | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.85× | |
| Social Media Usage | JOY | 0.98× | |
| Luxury Orientation | PREMIUM | 1.02× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Ethics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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