A data profile of the people who buy, follow and care about Organization in Australia — modelled from more than twelve digital signal sources. Organization has an estimated audience of 6,585,910 people in Australia.
Organization has an estimated audience of 6,585,910 people in Australia. 56.6% are female, 43.4% are male, average age 43.6. Top brand affinities: Wikipedia, Innovation, Public security, Hypermarket, Employment agency.
Top brand affinities include Wikipedia, Innovation, Public security, with strongest over-indexing on Wikipedia (1.82× the country average).
Demographically, the Organization audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Community Orientation, Individualism.
The typical Organization fan in Australia is more female, around 43.6 years old, with strong Community Orientation tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Organization profile in Australia.
56.6% are female, 43.4% are male, average age 43.6.
| Metric | Value |
|---|---|
| Female | 56.6% |
| Male | 43.4% |
| Average age | 43.6 |
| Estimated audience size | 6,585,910 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 31% |
of the worldwide Organization audience comes from Australia.
| Country | Share |
|---|---|
| United States | 24.5% |
| Italy | 5.6% |
| Brazil | 5.4% |
The strongest cross-interests of the Organization audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Diplomacy | Politics & Society | 2.04× | ||
| 02 | Wikipedia | Internet & Social Media | 1.82× | ||
| 03 | Old Testament | Politics & Society | 1.74× | ||
| 04 | Innovation | Business & Career | 1.71× | ||
| 05 | Italo disco | Music & Radio | 1.70× | ||
| 06 | Individualism | Politics & Society | 1.63× | ||
| 07 | Medicinal plants | Health | 1.60× | ||
| 08 | Docudrama | Movies & TV | 1.60× | ||
| 09 | New Testament | Politics & Society | 1.59× | ||
| 10 | IBM | Technology & Electronics | 1.56× | ||
| 11 | Sharon Stone | Movies & TV | 1.55× | ||
| 12 | Home inspection | Home & Garden | 1.55× | ||
| 13 | Iberia (airline) | Travel & Leisure | 1.55× | ||
| 14 | Employment agency | Business & Career | 1.53× | ||
| 15 | Homeopathy | Health | 1.53× | ||
| 16 | Public security | Politics & Society | 1.52× | ||
| 17 | Hypermarket | Shopping | 1.52× | ||
| 18 | Ryan Gosling | Movies & TV | 1.52× | ||
| 19 | Macau | Travel & Leisure | 1.51× | ||
| 20 | Notebook | Technology & Electronics | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.26× | |
| Individualism | JOY | 1.25× | |
| Convenience Orientation | PREMIUM | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.82× | |
| Pet Ownership | JOY | 0.86× | |
| Price Sensitivity | PREMIUM | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Organization. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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