Marketing strategy Audience in Brazil
Marketing strategy has an estimated audience of 9,582,183 people in Brazil. 64.6% are female, 35.4% are male, average age 39.2. Top brand affinities: Telegram, Sport Club do Recife, mulheres, Drop shipping, Electrolux.
Top brand affinities include Telegram, Sport Club do Recife, mulheres, with strongest over-indexing on Telegram (2.93× the country average). Demographically, the Marketing strategy audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Quality Awareness, Mindfulness.
Category: Business & Career · Type: Topic
Demographics of Marketing strategy fans
| Metric | Value |
|---|---|
| Female | 64.6% |
| Male | 35.4% |
| Average age | 39.2 |
| Estimated audience size | 9,582,183 |
Audience persona
The typical Marketing strategy fan in Brazil is more female, around 39.2 years old, with strong Quality Awareness tendencies and a notable affinity for Telegram.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Telegram | 2.93× | Internet & Social Media |
| Sport Club do Recife | 2.46× | Sports |
| mulheres | 2.19× | Movies & TV |
| Drop shipping | 1.85× | Shopping |
| Electrolux | 2.05× | Home & Garden |
| Steam | 2.33× | Games |
| Oral-B | 4.82× | Beauty & Wellness |
| Xiaomi | 2.47× | Technology & Electronics |
| Retail banking | 3.03× | Business & Career |
| Costco | 9.19× | Shopping |
| Business class | 2.41× | Travel & Leisure |
| Real property | 1.64× | Home & Garden |
| TripAdvisor | 2.11× | Travel & Leisure |
| Havaianas | 1.97× | Fashion & Accessoires |
| Organic farming | 1.69× | Food & Beverages |
| OLX | 1.73× | Shopping |
| Air travel | 1.51× | Travel & Leisure |
| Sportingbet | 1.59× | Sports |
| PCI Concursos | 1.53× | Shopping |
| Anti-aging cream | 1.83× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.94 |
| Mindfulness | BALANCE | 1.45 |
| LGBTQ+ Identity | OPEN | 1.33 |
| Luxury Orientation | PREMIUM | 1.31 |
| Price Sensitivity | PREMIUM | 1.23 |
| Risk Appetite | THRILL | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 13.6% |
| Japan | 13.4% |
| United States | 12.9% |
See Marketing strategy audiences in other countries
- Marketing strategy — Germany
- Marketing strategy — United States
- Marketing strategy — United Kingdom
- Marketing strategy — France
- Marketing strategy — Italy
- Marketing strategy — Spain
- Marketing strategy — Japan
- Marketing strategy — South Korea
- Marketing strategy — India
- Marketing strategy — Canada
- Marketing strategy — Mexico
More Business & Career audiences in Brazil
- Music (40,781,319)
- Arts and music (39,605,104)
- Food and drink (38,965,798)
- Sports (38,308,261)
- Food (37,833,570)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Marketing strategy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.