A data profile of the people who buy, follow and care about Osasco in Brazil — modelled from more than twelve digital signal sources. Osasco has an estimated audience of 3,691,660 people in Brazil.
Osasco has an estimated audience of 3,691,660 people in Brazil. 63.3% are female, 36.7% are male, average age 36.9. Top brand affinities: Instagram, Country music, Rock music, Pop music, Shopping malls.
Top brand affinities include Instagram, Country music, Rock music, with strongest over-indexing on Instagram (2.8× the country average).
Demographically, the Osasco audience skews more female with an average age of 36.9, and over-indexes on personality traits such as Spirituality, Convenience Orientation.
The typical Osasco fan in Brazil is more female, around 36.9 years old, with strong Spirituality tendencies and a notable affinity for Instagram.
The key figures that characterise the Osasco profile in Brazil.
63.3% are female, 36.7% are male, average age 36.9.
| Metric | Value |
|---|---|
| Female | 63.3% |
| Male | 36.7% |
| Average age | 36.9 |
| Estimated audience size | 3,691,660 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 20% | |
| 30-39 | 18% | |
| 40-49 | 18% | |
| 50+ | 17% |
of the worldwide Osasco audience comes from Brazil.
| Country | Share |
|---|---|
| Brazil | 94.5% |
| United States | 1.8% |
| Portugal | 1.6% |
The strongest cross-interests of the Osasco audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Country music | Music & Radio | 3.00× | ||
| 02 | Rock music | Music & Radio | 3.00× | ||
| 03 | Pop music | Music & Radio | 2.94× | ||
| 04 | Internet & Social Media | 2.80× | |||
| 05 | Hip hop music | Music & Radio | 2.67× | ||
| 06 | Shopping malls | Shopping | 2.57× | ||
| 07 | Soul music | Music & Radio | 2.50× | ||
| 08 | Medicine | Business & Career | 2.30× | ||
| 09 | Action movies | Movies & TV | 2.30× | ||
| 10 | Jazz music | Music & Radio | 2.23× | ||
| 11 | Basketball | Sports | 2.16× | ||
| 12 | Heavy metal music | Music & Radio | 2.16× | ||
| 13 | Tablet computers | Technology & Electronics | 1.96× | ||
| 14 | Fragrances | Beauty & Wellness | 1.89× | ||
| 15 | Microsoft | Technology & Electronics | 1.89× | ||
| 16 | Furniture | Home & Garden | 1.86× | ||
| 17 | Telecommunication | Technology & Electronics | 1.86× | ||
| 18 | Entrepreneurship | Business & Career | 1.82× | ||
| 19 | Animated movies | Movies & TV | 1.79× | ||
| 20 | Beauty salons | Beauty & Wellness | 1.69× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.49× | |
| Convenience Orientation | PREMIUM | 1.48× | |
| Social Media Usage | JOY | 1.41× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.56× | |
| Design Affinity | PREMIUM | 0.69× | |
| Pet Ownership | JOY | 0.71× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Osasco. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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