A data profile of the people who buy, follow and care about Santa Catarina (state) in Brazil — modelled from more than twelve digital signal sources. Santa Catarina (state) has an estimated audience of 5,604,620 people in Brazil.
Santa Catarina (state) has an estimated audience of 5,604,620 people in Brazil. 59.4% are female, 40.6% are male, average age 37.8. Top brand affinities: Instagram, Rock music, Country music, Pop music, Shopping malls.
Top brand affinities include Instagram, Rock music, Country music, with strongest over-indexing on Instagram (2.54× the country average).
Demographically, the Santa Catarina (state) audience skews more female with an average age of 37.8, and over-indexes on personality traits such as Individualism, Social Media Usage.
The typical Santa Catarina (state) fan in Brazil is more female, around 37.8 years old, with strong Individualism tendencies and a notable affinity for Instagram.
The key figures that characterise the Santa Catarina (state) profile in Brazil.
59.4% are female, 40.6% are male, average age 37.8.
| Metric | Value |
|---|---|
| Female | 59.4% |
| Male | 40.6% |
| Average age | 37.8 |
| Estimated audience size | 5,604,620 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 21% | |
| 30-39 | 20% | |
| 40-49 | 20% | |
| 50+ | 17% |
of the worldwide Santa Catarina (state) audience comes from Brazil.
| Country | Share |
|---|---|
| Brazil | 82.9% |
| Mexico | 4.7% |
| Portugal | 4.5% |
The strongest cross-interests of the Santa Catarina (state) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Rock music | Music & Radio | 2.71× | ||
| 02 | Internet & Social Media | 2.54× | |||
| 03 | Country music | Music & Radio | 2.54× | ||
| 04 | Pop music | Music & Radio | 2.54× | ||
| 05 | Hip hop music | Music & Radio | 2.37× | ||
| 06 | Shopping malls | Shopping | 2.20× | ||
| 07 | Medicine | Business & Career | 2.20× | ||
| 08 | Soul music | Music & Radio | 2.03× | ||
| 09 | Action movies | Movies & TV | 2.03× | ||
| 10 | Jazz music | Music & Radio | 1.86× | ||
| 11 | Basketball | Sports | 1.86× | ||
| 12 | Heavy metal music | Music & Radio | 1.86× | ||
| 13 | Entrepreneurship | Business & Career | 1.70× | ||
| 14 | Furniture | Home & Garden | 1.70× | ||
| 15 | Fragrances | Beauty & Wellness | 1.70× | ||
| 16 | Tablet computers | Technology & Electronics | 1.64× | ||
| 17 | Telecommunication | Technology & Electronics | 1.63× | ||
| 18 | Animated movies | Movies & TV | 1.61× | ||
| 19 | Microsoft | Technology & Electronics | 1.61× | ||
| 20 | Beauty salons | Beauty & Wellness | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.35× | |
| Social Media Usage | JOY | 1.33× | |
| Convenience Orientation | PREMIUM | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.71× | |
| Pet Ownership | JOY | 0.75× | |
| Extroversion | THRILL | 0.77× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Santa Catarina (state). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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