A data profile of the people who buy, follow and care about African-American music in Switzerland — modelled from more than twelve digital signal sources. African-American music has an estimated audience of 857,943 people in Switzerland.
African-American music has an estimated audience of 857,943 people in Switzerland. 48.2% are female, 51.8% are male, average age 35.4. Top brand affinities: Hornbach, MoneyGram, Livemusic, Real property, Bubble Shooter.
Top brand affinities include Hornbach, MoneyGram, Livemusic, with strongest over-indexing on Hornbach (2.14× the country average).
Demographically, the African-American music audience skews balanced with an average age of 35.4, and over-indexes on personality traits such as Community Orientation, Extroversion.
The typical African-American music fan in Switzerland is balanced, around 35.4 years old, with strong Community Orientation tendencies and a notable affinity for Hornbach.
The key figures that characterise the African-American music profile in Switzerland.
48.2% are female, 51.8% are male, average age 35.4.
| Metric | Value |
|---|---|
| Female | 48.2% |
| Male | 51.8% |
| Average age | 35.4 |
| Estimated audience size | 857,943 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 24% | |
| 30-39 | 18% | |
| 40-49 | 17% | |
| 50+ | 13% |
of the worldwide African-American music audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 29.5% |
| Brazil | 7.3% |
| China | 5.0% |
The strongest cross-interests of the African-American music audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | MoneyGram | Business & Career | 8.04× | ||
| 02 | Bubble Shooter | Games | 8.04× | ||
| 03 | Italo disco | Music & Radio | 8.04× | ||
| 04 | Brock Lesnar | Sports | 8.04× | ||
| 05 | Desktop computers | Technology & Electronics | 2.73× | ||
| 06 | Viral video | Internet & Social Media | 2.50× | ||
| 07 | Western Union | Business & Career | 2.37× | ||
| 08 | Livemusic | Music & Radio | 2.30× | ||
| 09 | Hornbach | Shopping | 2.14× | ||
| 10 | Real property | Home & Garden | 2.14× | ||
| 11 | Contemporary R&B | Music & Radio | 2.14× | ||
| 12 | Transfermarkt | Sports | 2.03× | ||
| 13 | Charity and causes | Business & Career | 2.00× | ||
| 14 | Instant messaging | Internet & Social Media | 1.94× | ||
| 15 | University | Business & Career | 1.82× | ||
| 16 | High-definition television | Technology & Electronics | 1.75× | ||
| 17 | Electronics | Technology & Electronics | 1.60× | ||
| 18 | Wikipedia | Internet & Social Media | 1.58× | ||
| 19 | Festival | Music & Radio | 1.57× | ||
| 20 | Mobile game | Games | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.47× | |
| Extroversion | THRILL | 1.31× | |
| Risk Appetite | THRILL | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.70× | |
| Price Sensitivity | PREMIUM | 0.81× | |
| Quality Awareness | PREMIUM | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for African-American music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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