Rascasse Audience Intelligence

African-American music Audience in Poland

A data profile of the people who buy, follow and care about African-American music in Poland — modelled from more than twelve digital signal sources. African-American music has an estimated audience of 2,037,506 people in Poland.

#17among Musical genre in Poland
#445among Topic in Poland
#47in Music & Radio

African-American music has an estimated audience of 2,037,506 people in Poland. 53.7% are female, 46.3% are male, average age 35.4. Top brand affinities: Shopping and fashion, Catholic Church, Baltic Sea, Stranger Things, Game consoles.

Top brand affinities include Shopping and fashion, Catholic Church, Baltic Sea, with strongest over-indexing on Shopping and fashion (2.85× the country average).

Demographically, the African-American music audience skews balanced with an average age of 35.4, and over-indexes on personality traits such as Spirituality, Tradition.

The typical African-American music fan in Poland is balanced, around 35.4 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the African-American music profile in Poland.

Audience size
2M
in Poland
Gender
53.7%
46.3% male
Age
35.4
average years
Country rank
#676
Topic in Poland
Fig. 01

Search interest · 12-month trend

+36%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of African-American music fans

53.7% are female, 46.3% are male, average age 35.4.

Fig. 02

Gender split

53.7%
Female
46.3%
Male
Demographic split for African-American music audience in Poland
MetricValue
Female53.7%
Male46.3%
Average age35.4
Estimated audience size2,037,506
Fig. 03

Age distribution

Ø 35.4
average years
Age distribution of the African-American music audience in Poland
Age bracketShare%
16-1931%
20-2920%
30-3918%
40-4916%
50+15%
Fig. 04

Worldwide distribution

1.2%

of the worldwide African-American music audience comes from Poland.

Worldwide audience distribution share by country for African-American music
CountryShare
United States29.5%
Brazil7.3%
China5.0%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the African-American music audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for African-American music audience
#·InterestCategoryAffinity×
01Shopping and fashionShopping2.85×
02Catholic ChurchPolitics & Society2.85×
03Baltic SeaTravel & Leisure2.85×
04Love & SexKids & Family2.85×
05Whitney HoustonMusic & Radio2.85×
06Al PacinoMovies & TV2.85×
07Ozzy OsbourneMusic & Radio2.85×
08Business InsiderBusiness & Career2.49×
09Dexter (TV series)Movies & TV2.36×
10Game consolesTechnology & Electronics2.29×
11NewsletterTechnology & Electronics2.20×
12Stranger ThingsMovies & TV2.09×
13DentistryBusiness & Career1.95×
14FilmwebMovies & TV1.94×
15Volunteer fire departmentHealth1.91×
16Bruce WillisMovies & TV1.88×
17Music downloadTechnology & Electronics1.85×
18MultikinoMovies & TV1.74×
19Science fiction moviesMovies & TV1.73×
20Gazeta WyborczaNews1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the African-American music audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by African-American music audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.61×
TraditionCONSERVATISM1.45×
SustainabilityBALANCE1.19×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by African-American music audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.93×
Quality AwarenessPREMIUM0.93×
Pet OwnershipJOY0.96×
1.00× baseline
Appendix

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How to read this data

Audience size is the estimated number of people in Poland who actively search for African-American music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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