A data profile of the people who buy, follow and care about African-American music in Australia — modelled from more than twelve digital signal sources. African-American music has an estimated audience of 2,866,391 people in Australia.
African-American music has an estimated audience of 2,866,391 people in Australia. 55.0% are female, 45.0% are male, average age 39.9. Top brand affinities: EB Games, Michelle Pfeiffer, Real property, Lily Allen, Wikipedia.
Top brand affinities include EB Games, Michelle Pfeiffer, Real property, with strongest over-indexing on EB Games (2.25× the country average).
Demographically, the African-American music audience skews balanced with an average age of 39.9, and over-indexes on personality traits such as Spirituality, Extroversion.
The typical African-American music fan in Australia is balanced, around 39.9 years old, with strong Spirituality tendencies and a notable affinity for EB Games.
The key figures that characterise the African-American music profile in Australia.
55.0% are female, 45.0% are male, average age 39.9.
| Metric | Value |
|---|---|
| Female | 55.0% |
| Male | 45.0% |
| Average age | 39.9 |
| Estimated audience size | 2,866,391 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 19% | |
| 30-39 | 17% | |
| 40-49 | 19% | |
| 50+ | 25% |
of the worldwide African-American music audience comes from Australia.
| Country | Share |
|---|---|
| United States | 29.5% |
| Brazil | 7.3% |
| China | 5.0% |
The strongest cross-interests of the African-American music audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Michelle Pfeiffer | Movies & TV | 4.29× | ||
| 02 | Will Poulter | Movies & TV | 4.29× | ||
| 03 | Zoe Saldana | Movies & TV | 4.29× | ||
| 04 | Mark Ruffalo | Movies & TV | 4.29× | ||
| 05 | Prison Break | Movies & TV | 4.29× | ||
| 06 | Elizabeth Olsen | Movies & TV | 4.29× | ||
| 07 | Italo disco | Music & Radio | 4.29× | ||
| 08 | Ghostbusters (franchise) | Movies & TV | 4.29× | ||
| 09 | Lily Allen | Music & Radio | 3.87× | ||
| 10 | John Krasinski | Movies & TV | 3.82× | ||
| 11 | Paul Rudd | Movies & TV | 3.48× | ||
| 12 | Robert Pattinson | Movies & TV | 3.25× | ||
| 13 | RÜFÜS | Music & Radio | 3.11× | ||
| 14 | Google News | News | 3.03× | ||
| 15 | EB Games | Games | 2.25× | ||
| 16 | Stranger Things | Movies & TV | 1.72× | ||
| 17 | Real property | Home & Garden | 1.67× | ||
| 18 | Wikipedia | Internet & Social Media | 1.62× | ||
| 19 | Bass guitar | Music & Radio | 1.53× | ||
| 20 | Electric guitar | Music & Radio | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.15× | |
| Extroversion | THRILL | 1.15× | |
| Early Adopter Mentality | POWER | 1.09× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.81× | |
| Need for Security | CONSERVATISM | 0.81× | |
| Quality Awareness | PREMIUM | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for African-American music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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