A data profile of the people who buy, follow and care about Designer in Switzerland — modelled from more than twelve digital signal sources. Designer has an estimated audience of 974,017 people in Switzerland.
Designer has an estimated audience of 974,017 people in Switzerland. 61.0% are female, 39.0% are male, average age 40.5. Top brand affinities: Conforama, Aldi, Real property, Renovation, Luxury real estate.
Top brand affinities include Conforama, Aldi, Real property, with strongest over-indexing on Conforama (1.63× the country average).
Demographically, the Designer audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Design Affinity, Indulgence.
The typical Designer fan in Switzerland is more female, around 40.5 years old, with strong Design Affinity tendencies and a notable affinity for Conforama.
The key figures that characterise the Designer profile in Switzerland.
61.0% are female, 39.0% are male, average age 40.5.
| Metric | Value |
|---|---|
| Female | 61.0% |
| Male | 39.0% |
| Average age | 40.5 |
| Estimated audience size | 974,017 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 21% | |
| 30-39 | 23% | |
| 40-49 | 24% | |
| 50+ | 19% |
of the worldwide Designer audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 20.3% |
| China | 6.0% |
| Germany | 5.4% |
The strongest cross-interests of the Designer audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Western Union | Business & Career | 2.46× | ||
| 02 | Luxury real estate | Business & Career | 2.35× | ||
| 03 | Uniqlo | Shopping | 2.29× | ||
| 04 | Bedroom furniture | Home & Garden | 2.23× | ||
| 05 | Real property | Home & Garden | 2.22× | ||
| 06 | COS | Shopping | 2.22× | ||
| 07 | Balenciaga | Fashion & Accessoires | 2.21× | ||
| 08 | Musical theatre | Movies & TV | 2.06× | ||
| 09 | Natural skin care | Beauty & Wellness | 1.95× | ||
| 10 | Renovation | Home & Garden | 1.83× | ||
| 11 | Breakfast | Food & Beverages | 1.83× | ||
| 12 | Zara | Shopping | 1.76× | ||
| 13 | Art exhibition | Arts & Culture | 1.71× | ||
| 14 | Modern architecture | Arts & Culture | 1.68× | ||
| 15 | Local food | Food & Beverages | 1.67× | ||
| 16 | Conforama | Home & Garden | 1.63× | ||
| 17 | Aldi | Shopping | 1.55× | ||
| 18 | Fine art | Business & Career | 1.55× | ||
| 19 | Drop shipping | Shopping | 1.53× | ||
| 20 | Contemporary art | Arts & Culture | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.83× | |
| Indulgence | JOY | 1.39× | |
| DIY Mentality | THRILL | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.83× | |
| Patriotism | CONSERVATISM | 0.92× | |
| Spirituality | BALANCE | 0.97× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Designer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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