A data profile of the people who buy, follow and care about Designer in Poland — modelled from more than twelve digital signal sources. Designer has an estimated audience of 1,440,343 people in Poland.
Designer has an estimated audience of 1,440,343 people in Poland. 68.9% are female, 31.1% are male, average age 38.7. Top brand affinities: PUDELEK, Renovation, Bedroom furniture, Gazeta Wyborcza, Deichmann.
Top brand affinities include PUDELEK, Renovation, Bedroom furniture, with strongest over-indexing on PUDELEK (3.09× the country average).
Demographically, the Designer audience skews more female with an average age of 38.7, and over-indexes on personality traits such as Design Affinity, Sustainability.
The typical Designer fan in Poland is more female, around 38.7 years old, with strong Design Affinity tendencies and a notable affinity for PUDELEK.
The key figures that characterise the Designer profile in Poland.
68.9% are female, 31.1% are male, average age 38.7.
| Metric | Value |
|---|---|
| Female | 68.9% |
| Male | 31.1% |
| Average age | 38.7 |
| Estimated audience size | 1,440,343 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 22% | |
| 30-39 | 24% | |
| 40-49 | 21% | |
| 50+ | 16% |
of the worldwide Designer audience comes from Poland.
| Country | Share |
|---|---|
| United States | 20.3% |
| China | 6.0% |
| Germany | 5.4% |
The strongest cross-interests of the Designer audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sustainable clothing | Fashion & Accessoires | 3.42× | ||
| 02 | Bedroom furniture | Home & Garden | 3.35× | ||
| 03 | PUDELEK | News | 3.09× | ||
| 04 | Love & Sex | Kids & Family | 2.70× | ||
| 05 | Renovation | Home & Garden | 2.44× | ||
| 06 | Vintage clothing | Fashion & Accessoires | 2.44× | ||
| 07 | Deichmann | Shopping | 2.42× | ||
| 08 | Luxury real estate | Business & Career | 2.29× | ||
| 09 | Contemporary art | Arts & Culture | 2.17× | ||
| 10 | Anti-aging cream | Beauty & Wellness | 1.98× | ||
| 11 | Natural skin care | Beauty & Wellness | 1.78× | ||
| 12 | Gazeta Wyborcza | News | 1.75× | ||
| 13 | Lingerie | Fashion & Accessoires | 1.74× | ||
| 14 | Rossmann | Shopping | 1.67× | ||
| 15 | Sunglasses | Fashion & Accessoires | 1.64× | ||
| 16 | Tattoos | Fashion & Accessoires | 1.63× | ||
| 17 | Kindergarten | Kids & Family | 1.59× | ||
| 18 | Flower | Home & Garden | 1.56× | ||
| 19 | Kitchen | Home & Garden | 1.55× | ||
| 20 | Internet & Social Media | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 2.04× | |
| Sustainability | BALANCE | 1.93× | |
| DIY Mentality | THRILL | 1.66× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.03× | |
| Need for Security | CONSERVATISM | 1.05× | |
| Social Media Usage | JOY | 1.06× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Designer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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