Aachener Weihnachtsmarkt Audience in Germany
Aachener Weihnachtsmarkt has an estimated audience of 351,852 people in Germany. 58.6% are female, 41.4% are male, average age 37.2. Top regions: Nordrhein-Westfalen, Rheinland-Pfalz, Hessen. Top brand affinities: JACK & JONES, Jotex, Love Actually, Moodle, Christmas market.
The average Aachener Weihnachtsmarkt fan in Germany is 37.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Rheinland-Pfalz, Hessen. Top brand affinities include JACK & JONES, Jotex, Love Actually, with strongest over-indexing on JACK & JONES (38.08× the country average). Demographically, the Aachener Weihnachtsmarkt audience skews more female with an average age of 37.2, and over-indexes on personality traits such as LGBTQ+ Identity, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Event · Subtype: Volksfest
Demographics of Aachener Weihnachtsmarkt fans
| Metric | Value |
|---|---|
| Female | 58.6% |
| Male | 41.4% |
| Average age | 37.2 |
| Estimated audience size | 351,852 |
Audience persona
The typical Aachener Weihnachtsmarkt fan in Germany is more female, around 37.2 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for JACK & JONES.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 263,889 | 9.43× |
| Rheinland-Pfalz | 46,330 | 2.63× |
| Hessen | 23,032 | 0.86× |
| Baden-Württemberg | 13,140 | 0.27× |
| Bayern | 10,782 | 0.19× |
| Niedersachsen | 9,903 | 0.29× |
| Berlin | 4,263 | 0.27× |
| Hamburg | 2,922 | 0.37× |
| Saarland | 2,560 | 0.59× |
| Sachsen | 2,455 | 0.14× |
| Schleswig-Holstein | 2,008 | 0.16× |
| Brandenburg | 1,424 | 0.13× |
| Thüringen | 1,304 | 0.15× |
| Sachsen-Anhalt | 1,246 | 0.14× |
| Mecklenburg-Vorpommern | 986 | 0.15× |
| Bremen | 713 | 0.24× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| JACK & JONES | 38.08× | Fashion & Accessoires |
| Jotex | 39.63× | Shopping |
| Love Actually | 9.56× | Movies & TV |
| Moodle | 7.43× | Technology & Electronics |
| Christmas market | 6.03× | Food & Beverages |
| Heath Ledger | 7.82× | Movies & TV |
| Small Business Administration | 9.39× | Business & Career |
| Lindsey Vonn | 4.07× | Sports |
| Pets | 1.72× | Pets & Animals |
| Western Union | 3.64× | Business & Career |
| Real property | 3.97× | Home & Garden |
| 1. FC Magdeburg | 4.8× | Sports |
| FC Bayern Munich | 1.58× | Sports |
| Wetter.com | 2.01× | Home & Garden |
| Automobiles | 1.67× | Cars & Mobility |
| Vacations | 2.25× | Travel & Leisure |
| Satire | 3.3× | Literature |
| Family | 1.53× | Kids & Family |
| Same-sex marriage | 10.47× | Kids & Family |
| 2. Bundesliga | 1.86× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 2.22 |
| Pet Ownership | JOY | 1.49 |
| Tradition | CONSERVATISM | 1.27 |
| Indulgence | JOY | 1.23 |
| Sports Activity | POWER | 1.15 |
| Healthy Lifestyle | BALANCE | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 87.0% |
| Netherlands | 5.5% |
| Belgium | 4.2% |
See Aachener Weihnachtsmarkt audiences in other countries
- Aachener Weihnachtsmarkt — United States
- Aachener Weihnachtsmarkt — United Kingdom
- Aachener Weihnachtsmarkt — France
- Aachener Weihnachtsmarkt — Italy
- Aachener Weihnachtsmarkt — Spain
- Aachener Weihnachtsmarkt — Brazil
- Aachener Weihnachtsmarkt — Japan
- Aachener Weihnachtsmarkt — South Korea
- Aachener Weihnachtsmarkt — India
More Volksfest audiences in Germany
- Oktoberfest (2,440,611)
- Plärrer Augsburg (1,371,708)
- Cranger Kirmes (1,225,510)
- Mainfest (977,694)
- Nürnberger Christkindlesmarkt (874,848)
Frequently asked questions
How many fans does Aachener Weihnachtsmarkt have in Germany?
Aachener Weihnachtsmarkt has an estimated audience of 351,852 people in Germany, concentrated in Nordrhein-Westfalen and Rheinland-Pfalz.
What is the gender split and age of Aachener Weihnachtsmarkt fans?
58.6% of Aachener Weihnachtsmarkt fans are female, 41.4% are male, with an average age of 37.2 years.
Which brands do Aachener Weihnachtsmarkt fans like most?
Aachener Weihnachtsmarkt fans show strongest brand affinity for JACK & JONES (38.08×), Jotex (39.63×), and Love Actually (9.56×) over the country average.
Where do Aachener Weihnachtsmarkt fans live in Germany?
Aachener Weihnachtsmarkt fans in Germany are most concentrated in Nordrhein-Westfalen (reach 263,889), Rheinland-Pfalz (reach 46,330), and Hessen (reach 23,032). These three regions account for the largest share of the active audience.
What other brands do Aachener Weihnachtsmarkt fans also like?
Beyond Aachener Weihnachtsmarkt itself, the audience over-indexes on Jotex (39.63×), Love Actually (9.56×), Moodle (7.43×), and Christmas market (6.03×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Aachener Weihnachtsmarkt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.