Rascasse Audience Intelligence

Aachener Weihnachtsmarkt Audience in Germany

A data profile of the people who buy, follow and care about Aachener Weihnachtsmarkt in Germany — modelled from more than twelve digital signal sources. Aachener Weihnachtsmarkt has an estimated audience of 476,922 people in Germany.

#14among Volksfest in Germany#162among Event in Germany#956in Travel & Leisure

The average Aachener Weihnachtsmarkt fan in Germany is 38.4 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Rheinland-Pfalz, Hessen.

Top brand affinities include Telegram, Love Actually, Christmas market, with strongest over-indexing on Telegram (8.47× the country average).

Demographically, the Aachener Weihnachtsmarkt audience skews more female with an average age of 38.4, and over-indexes on personality traits such as Tradition, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Aachener Weihnachtsmarkt fan in Germany is more female, around 38.4 years old, with strong Tradition tendencies and a notable affinity for Telegram.

Category: Travel & Leisure · Type: Event · Subtype: Volksfest

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Aachener Weihnachtsmarkt profile in Germany.

Audience size
477K
in Germany
Gender
56.7%♀
43.3% male
Age
38.4
average years
Country rank
#12221
Event in Germany
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Aachener Weihnachtsmarkt fans

56.7% are female, 43.3% are male, average age 38.4.

Fig. 02

Gender split

56.7%
Female
43.3%
Male
Demographic split for Aachener Weihnachtsmarkt audience in Germany
MetricValue
Female56.7%
Male43.3%
Average age38.4
Estimated audience size476,922
Fig. 03

Age distribution

Ø 38.4
average years
Age distribution of the Aachener Weihnachtsmarkt audience in Germany
Age bracketShare%
16-1921%
20-2919%
30-3921%
40-4923%
50+16%
Fig. 04

Worldwide distribution

86.0%

of the worldwide Aachener Weihnachtsmarkt audience comes from Germany.

Worldwide audience distribution share by country for Aachener Weihnachtsmarkt
CountryShare
Germany86.0%
Netherlands6.6%
Belgium4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Aachener Weihnachtsmarkt audience in Germany is strongest.

Fig. 05

Top regions by affinity

Aachener Weihnachtsmarkt fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~300K9.49×
02Rheinland-Pfalz~40K2.31×
03Hessen~20K0.84×
04Saarland~4K0.77×
05Bremen~2K0.69×
06Mecklenburg-Vorpommern~4K0.58×
07Sachsen-Anhalt~6K0.56×
08Thüringen~5K0.55×
09Brandenburg~6K0.50×
10Hamburg~4K0.48×
11Niedersachsen~20K0.44×
12Schleswig-Holstein~6K0.44×
13Sachsen~7K0.39×
14Baden-Württemberg~20K0.37×
15Berlin~6K0.37×
16Bayern~20K0.28×
Fig. 06

Affinity by region

Affinity by region — Aachener Weihnachtsmarkt, Germany
0.28×1.00×9.49×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Aachener Weihnachtsmarkt audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Aachener Weihnachtsmarkt audience
#·InterestCategoryAffinity×
01Same-sex marriageKids & Family19.79×
02Scotland national football teamSports14.90×
03Climate engineeringBusiness & Career13.19×
04Ramadan (calendar month)Politics & Society10.67×
05Love ActuallyMovies & TV10.62×
06Earth DayPolitics & Society10.49×
07Heath LedgerMovies & TV9.28×
08Small Business AdministrationBusiness & Career9.15×
09TelegramInternet & Social Media8.47×
10New Year's EveHome & Garden8.03×
11TrelloInternet & Social Media7.59×
12Christmas marketFood & Beverages7.56×
13MoodleTechnology & Electronics7.45×
14FundraisingBusiness & Career5.31×
15Lindsey VonnSports3.81×
16Flower bouquetHome & Garden3.26×
17VacationsTravel & Leisure2.49×
18TagesschauMovies & TV2.35×
19NatureHome & Garden2.14×
20FamilyKids & Family1.80×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Aachener Weihnachtsmarkt audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Aachener Weihnachtsmarkt audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.62×
Community OrientationOPEN1.39×
TravellingTHRILL1.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Aachener Weihnachtsmarkt audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.76×
Risk AppetiteTHRILL0.85×
SustainabilityBALANCE0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Aachener Weihnachtsmarkt have in Germany?

Aachener Weihnachtsmarkt has an estimated audience of 476,922 people in Germany, concentrated in Nordrhein-Westfalen and Rheinland-Pfalz.

02

What is the gender split and age of Aachener Weihnachtsmarkt fans?

56.7% of Aachener Weihnachtsmarkt fans are female, 43.3% are male, with an average age of 38.4 years.

03

Which brands do Aachener Weihnachtsmarkt fans like most?

Aachener Weihnachtsmarkt fans show strongest brand affinity for Telegram (8.47×), Love Actually (10.62×), and Christmas market (7.56×) over the country average.

04

Where do Aachener Weihnachtsmarkt fans live in Germany?

Aachener Weihnachtsmarkt fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Rheinland-Pfalz (reach ~40K), and Hessen (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Aachener Weihnachtsmarkt fans also like?

Beyond Aachener Weihnachtsmarkt itself, the audience over-indexes on Love Actually (10.62×), Christmas market (7.56×), Same-sex marriage (19.79×), and Moodle (7.45×) compared to the Germany average.

Appendix

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Aachener Weihnachtsmarkt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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