Alfa Romeo Stelvio Audience in Germany
Alfa Romeo Stelvio has an estimated audience of 275,816 people in Germany. 27.3% are female, 72.7% are male, average age 41.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Gil Ofarim, CAC 40, Stradivarius, Progressive rock, Icon (magazine).
The average Alfa Romeo Stelvio fan in Germany is 41.3 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Gil Ofarim, CAC 40, Stradivarius, with strongest over-indexing on Gil Ofarim (2.08× the country average). Demographically, the Alfa Romeo Stelvio audience skews more male with an average age of 41.3, and over-indexes on personality traits such as Patriotism, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Car Model · Subtype: Car type
Demographics of Alfa Romeo Stelvio fans
| Metric | Value |
|---|---|
| Female | 27.3% |
| Male | 72.7% |
| Average age | 41.3 |
| Estimated audience size | 275,816 |
Audience persona
The typical Alfa Romeo Stelvio fan in Germany is more male, around 41.3 years old, with strong Patriotism tendencies and a notable affinity for Gil Ofarim.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 73,078 | 1.21× |
| Bayern | 68,149 | 1.54× |
| Baden-Württemberg | 62,810 | 1.67× |
| Hessen | 29,551 | 1.41× |
| Niedersachsen | 23,300 | 0.87× |
| Rheinland-Pfalz | 15,224 | 1.1× |
| Sachsen | 12,331 | 0.91× |
| Berlin | 11,653 | 0.94× |
| Schleswig-Holstein | 7,376 | 0.74× |
| Hamburg | 6,855 | 1.1× |
| Brandenburg | 6,319 | 0.74× |
| Thüringen | 4,855 | 0.69× |
| Sachsen-Anhalt | 4,596 | 0.64× |
| Saarland | 4,255 | 1.26× |
| Mecklenburg-Vorpommern | 2,842 | 0.54× |
| Bremen | 1,507 | 0.64× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gil Ofarim | 2.08× | Music & Radio |
| CAC 40 | 1.68× | Business & Career |
| Stradivarius | 1.61× | Shopping |
| Progressive rock | 1.51× | Music & Radio |
| Icon (magazine) | 1.55× | Arts & Culture |
| Metamorphoses | 1.88× | Literature |
| Acoustic music | 2.22× | Music & Radio |
| Hundertwasserhaus | 2.91× | Travel & Leisure |
| Building insulation | 2.18× | Home & Garden |
| Buddy – The Buddy Holly Story | 2.31× | Music & Radio |
| Golem | 1.53× | Technology & Electronics |
| Staycation | 1.78× | Home & Garden |
| Carrie (novel) | 2.57× | Literature |
| Therme Erding | 2.03× | Travel & Leisure |
| Apostrophe | 2.05× | Literature |
| Jaguar F-Pace | 2.56× | Cars & Mobility |
| Leverage (TV series) | 2.4× | Movies & TV |
| Godzilla (1954 film) | 1.88× | Movies & TV |
| Pro-Ject | 2.52× | Music & Radio |
| Irrigation sprinkler | 3.35× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.28 |
| Luxury Orientation | PREMIUM | 1.25 |
| Family Orientation | CONSERVATISM | 1.15 |
| Sports Activity | POWER | 1.14 |
| DIY Mentality | THRILL | 1.11 |
| Need for Security | CONSERVATISM | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 26.2% |
| United States | 16.4% |
| Poland | 10.0% |
See Alfa Romeo Stelvio audiences in other countries
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- Electric vehicle (6,004,034)
Frequently asked questions
How many fans does Alfa Romeo Stelvio have in Germany?
Alfa Romeo Stelvio has an estimated audience of 275,816 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Alfa Romeo Stelvio fans?
27.3% of Alfa Romeo Stelvio fans are female, 72.7% are male, with an average age of 41.3 years.
Which brands do Alfa Romeo Stelvio fans like most?
Alfa Romeo Stelvio fans show strongest brand affinity for Gil Ofarim (2.08×), CAC 40 (1.68×), and Stradivarius (1.61×) over the country average.
Where do Alfa Romeo Stelvio fans live in Germany?
Alfa Romeo Stelvio fans in Germany are most concentrated in Nordrhein-Westfalen (reach 73,078), Bayern (reach 68,149), and Baden-Württemberg (reach 62,810). These three regions account for the largest share of the active audience.
What other brands do Alfa Romeo Stelvio fans also like?
Beyond Alfa Romeo Stelvio itself, the audience over-indexes on CAC 40 (1.68×), Stradivarius (1.61×), Progressive rock (1.51×), and Icon (magazine) (1.55×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Alfa Romeo Stelvio. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.