Alfa Romeo Stelvio Audience in United States

Alfa Romeo Stelvio logo

Alfa Romeo Stelvio has an estimated audience of 523,522 people in United States. 36.3% are female, 63.7% are male, average age 42.7. Top regions: Florida, California, Texas. Top brand affinities: Vocal harmony, Governor of Michigan, Hipster, Goop, Grinch.

The average Alfa Romeo Stelvio fan in United States is 42.7 years old, more male, and lives primarily in Florida. The audience is concentrated in Florida, California, Texas. Top brand affinities include Vocal harmony, Governor of Michigan, Hipster, with strongest over-indexing on Vocal harmony (9.45× the country average). Demographically, the Alfa Romeo Stelvio audience skews more male with an average age of 42.7, and over-indexes on personality traits such as Luxury Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

Demographics of Alfa Romeo Stelvio fans

Demographic split for Alfa Romeo Stelvio audience in United States
MetricValue
Female36.3%
Male63.7%
Average age42.7
Estimated audience size523,522

Audience persona

The typical Alfa Romeo Stelvio fan in United States is more male, around 42.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Vocal harmony.

Top regions in United States

Top regions ranked by reach for Alfa Romeo Stelvio in United States
RegionReachAffinity
Florida67,8331.91×
California58,0211.01×
Texas52,1011.16×
New York49,6401.7×
Illinois29,5201.69×
New Jersey24,3011.83×
Michigan24,2701.77×
Pennsylvania22,0001.25×
Georgia19,1141.19×
Ohio18,5901.15×
North Carolina17,0461.08×
Massachusetts14,2501.38×
Arizona12,5591.17×
Virginia11,3560.89×
Connecticut10,3491.97×
Indiana9,9531.04×
Tennessee9,3680.89×
Missouri9,2801.1×
Washington9,0730.86×
Colorado9,0601.1×
Maryland8,5170.95×
South Carolina8,0951.03×
Alabama7,5861.04×
Minnesota7,2430.97×
Wisconsin6,8010.86×
Nevada6,5611.3×
Kentucky5,5630.85×
Louisiana5,1800.77×
Oklahoma4,6340.8×
Oregon3,9920.67×
Kansas3,2970.8×
Utah3,2470.69×
Arkansas2,9530.68×
Rhode Island2,8711.72×
Iowa2,8130.65×
Mississippi2,6550.62×
New Hampshire1,9990.97×
Nebraska1,9650.75×
New Mexico1,9550.74×
West Virginia1,7730.73×
Washington, District of Columbia1,6591.05×
Idaho1,6050.61×
Maine1,4480.77×
Delaware1,3440.93×
Hawaii9840.44×
Montana8350.57×
Vermont8160.89×
South Dakota6820.56×
Alaska5410.48×
North Dakota5010.47×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Alfa Romeo Stelvio audience
BrandAffinityCategory
Vocal harmony9.45×Music & Radio
Governor of Michigan14.13×Politics & Society
Hipster17.4×Politics & Society
Goop9.53×Internet & Social Media
Grinch6.58×Movies & TV
Israel3.11×Travel & Leisure
Wok9.55×Food & Beverages
Historic site5.85×Arts & Culture
Hibachi9.94×Food & Beverages
Google Home7.8×Technology & Electronics
Cherish (group)12.15×Music & Radio
Product design2.11×Business & Career
Fairy godmother7.79×Literature
El Paso County, Colorado13.31×Travel & Leisure
N1 road (South Africa)4.22×Travel & Leisure
TV Fanatic10.77×Movies & TV
Grace Slick8.77×Music & Radio
Mathcore7.86×Music & Radio
No Escape (1994 film)10.91×Movies & TV
headspace8.93×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Alfa Romeo Stelvio audience
TraitClusterScore
Luxury OrientationPREMIUM1.32
Family OrientationCONSERVATISM1.26
Risk AppetiteTHRILL1.21
Need for SecurityCONSERVATISM1.2
Early Adopter MentalityPOWER1.16
PatriotismCONSERVATISM1.15

Worldwide distribution

Worldwide audience distribution share by country for Alfa Romeo Stelvio
CountryShare
Italy26.2%
United States16.4%
Poland10.0%

See Alfa Romeo Stelvio audiences in other countries

More Car type audiences in United States

Frequently asked questions

How many fans does Alfa Romeo Stelvio have in United States?

Alfa Romeo Stelvio has an estimated audience of 523,522 people in United States, concentrated in Florida and California.

What is the gender split and age of Alfa Romeo Stelvio fans?

36.3% of Alfa Romeo Stelvio fans are female, 63.7% are male, with an average age of 42.7 years.

Which brands do Alfa Romeo Stelvio fans like most?

Alfa Romeo Stelvio fans show strongest brand affinity for Vocal harmony (9.45×), Governor of Michigan (14.13×), and Hipster (17.4×) over the country average.

Where do Alfa Romeo Stelvio fans live in United States?

Alfa Romeo Stelvio fans in United States are most concentrated in Florida (reach 67,833), California (reach 58,021), and Texas (reach 52,101). These three regions account for the largest share of the active audience.

What other brands do Alfa Romeo Stelvio fans also like?

Beyond Alfa Romeo Stelvio itself, the audience over-indexes on Governor of Michigan (14.13×), Hipster (17.4×), Goop (9.53×), and Grinch (6.58×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Alfa Romeo Stelvio. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.