Rascasse Audience Intelligence

Alstertal-Einkaufszentrum Audience in Germany

A data profile of the people who buy, follow and care about Alstertal-Einkaufszentrum in Germany — modelled from more than twelve digital signal sources. Alstertal-Einkaufszentrum has an estimated audience of 965,628 people in Germany.

#24among Shopping mall in Germany#499among POI in Germany#218in Shopping

The average Alstertal-Einkaufszentrum fan in Germany is 39.3 years old, more female, and lives primarily in Hamburg.

The audience is concentrated in Hamburg, Schleswig-Holstein, Baden-Württemberg.

Top brand affinities include Deichmann, Nature, Family, with strongest over-indexing on Deichmann (3.59× the country average).

Demographically, the Alstertal-Einkaufszentrum audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Indulgence, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Alstertal-Einkaufszentrum fan in Germany is more female, around 39.3 years old, with strong Indulgence tendencies and a notable affinity for Deichmann.

Category: Shopping · Type: POI · Subtype: Shopping mall

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Alstertal-Einkaufszentrum profile in Germany.

Audience size
966K
in Germany
Gender
66.1%♀
33.9% male
Age
39.3
average years
Country rank
#6743
POI in Germany
Fig. 01

Search interest · 12-month trend

+9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Alstertal-Einkaufszentrum fans

66.1% are female, 33.9% are male, average age 39.3.

Fig. 02

Gender split

66.1%
Female
33.9%
Male
Demographic split for Alstertal-Einkaufszentrum audience in Germany
MetricValue
Female66.1%
Male33.9%
Average age39.3
Estimated audience size965,628
Fig. 03

Age distribution

Ø 39.3
average years
Age distribution of the Alstertal-Einkaufszentrum audience in Germany
Age bracketShare%
16-1917%
20-2921%
30-3923%
40-4923%
50+17%
Fig. 04

Worldwide distribution

98.9%

of the worldwide Alstertal-Einkaufszentrum audience comes from Germany.

Worldwide audience distribution share by country for Alstertal-Einkaufszentrum
CountryShare
Germany98.9%
China0.2%
Switzerland0.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Alstertal-Einkaufszentrum audience in Germany is strongest.

Fig. 05

Top regions by affinity

Alstertal-Einkaufszentrum fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~200K10.95×
02Schleswig-Holstein~100K4.17×
03Saarland~8K0.71×
04Thüringen~10K0.54×
05Sachsen-Anhalt~10K0.51×
06Bremen~3K0.44×
07Rheinland-Pfalz~20K0.41×
08Brandenburg~10K0.39×
09Mecklenburg-Vorpommern~6K0.33×
10Sachsen~10K0.31×
11Niedersachsen~20K0.24×
12Baden-Württemberg~20K0.19×
13Berlin~7K0.18×
14Hessen~10K0.16×
15Bayern~20K0.15×
16Nordrhein-Westfalen~20K0.11×
Fig. 06

Affinity by region

Affinity by region — Alstertal-Einkaufszentrum, Germany
0.11×1.00×10.95×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Alstertal-Einkaufszentrum audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Alstertal-Einkaufszentrum audience
#·InterestCategoryAffinity×
01Bedroom furnitureHome & Garden4.47×
02DeichmannShopping3.59×
03VacationsTravel & Leisure2.37×
04TK MaxxShopping2.34×
05NatureHome & Garden2.26×
06LodgingTravel & Leisure2.08×
07FamilyKids & Family2.03×
08EmailTechnology & Electronics2.03×
09Ernsting's familyShopping1.99×
10VolunteeringPolitics & Society1.98×
11KitchenHome & Garden1.87×
12C&AShopping1.85×
13PrimarkShopping1.75×
14DüsseldorfTravel & Leisure1.64×
15IKEAHome & Garden1.61×
16RossmannShopping1.60×
17HairstyleBeauty & Wellness1.59×
18German languagePolitics & Society1.57×
19TattoosFashion & Accessoires1.55×
20Shopping mallsShopping1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Alstertal-Einkaufszentrum audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Alstertal-Einkaufszentrum audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.41×
Design AffinityPREMIUM1.32×
Family OrientationCONSERVATISM1.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Alstertal-Einkaufszentrum audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.92×
Social Media UsageJOY0.98×
Need for SecurityCONSERVATISM0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Alstertal-Einkaufszentrum have in Germany?

Alstertal-Einkaufszentrum has an estimated audience of 965,628 people in Germany, concentrated in Hamburg and Schleswig-Holstein.

02

What is the gender split and age of Alstertal-Einkaufszentrum fans?

66.1% of Alstertal-Einkaufszentrum fans are female, 33.9% are male, with an average age of 39.3 years.

03

Which brands do Alstertal-Einkaufszentrum fans like most?

Alstertal-Einkaufszentrum fans show strongest brand affinity for Deichmann (3.59×), Nature (2.26×), and Family (2.03×) over the country average.

04

Where do Alstertal-Einkaufszentrum fans live in Germany?

Alstertal-Einkaufszentrum fans in Germany are most concentrated in Hamburg (reach ~200K), Schleswig-Holstein (reach ~100K), and Baden-Württemberg (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Alstertal-Einkaufszentrum fans also like?

Beyond Alstertal-Einkaufszentrum itself, the audience over-indexes on Nature (2.26×), Family (2.03×), Bedroom furniture (4.47×), and TK Maxx (2.34×) compared to the Germany average.

Appendix

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Alstertal-Einkaufszentrum. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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