Alstertal-Einkaufszentrum Audience in Germany
Alstertal-Einkaufszentrum has an estimated audience of 918,170 people in Germany. 68.9% are female, 31.1% are male, average age 39.1. Top regions: Hamburg, Schleswig-Holstein, Niedersachsen. Top brand affinities: Deichmann, Tagesschau, Family, Ariana Grande, Bedroom furniture.
The average Alstertal-Einkaufszentrum fan in Germany is 39.1 years old, more female, and lives primarily in Hamburg. The audience is concentrated in Hamburg, Schleswig-Holstein, Niedersachsen. Top brand affinities include Deichmann, Tagesschau, Family, with strongest over-indexing on Deichmann (3.22× the country average). Demographically, the Alstertal-Einkaufszentrum audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Indulgence, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: POI · Subtype: Shopping mall
Demographics of Alstertal-Einkaufszentrum fans
| Metric | Value |
|---|---|
| Female | 68.9% |
| Male | 31.1% |
| Average age | 39.1 |
| Estimated audience size | 918,170 |
Audience persona
The typical Alstertal-Einkaufszentrum fan in Germany is more female, around 39.1 years old, with strong Indulgence tendencies and a notable affinity for Deichmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Hamburg | 207,781 | 10.16× |
| Schleswig-Holstein | 143,025 | 4.4× |
| Niedersachsen | 25,703 | 0.29× |
| Nordrhein-Westfalen | 15,342 | 0.08× |
| Hessen | 6,891 | 0.1× |
| Bayern | 6,740 | 0.05× |
| Baden-Württemberg | 5,034 | 0.04× |
| Mecklenburg-Vorpommern | 4,480 | 0.26× |
| Berlin | 4,242 | 0.1× |
| Sachsen | 2,149 | 0.05× |
| Bremen | 2,064 | 0.27× |
| Rheinland-Pfalz | 1,675 | 0.04× |
| Brandenburg | 1,557 | 0.06× |
| Sachsen-Anhalt | 1,008 | 0.04× |
| Thüringen | 801 | 0.03× |
| Saarland | 433 | 0.04× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Deichmann | 3.22× | Shopping |
| Tagesschau | 1.88× | Movies & TV |
| Family | 1.64× | Kids & Family |
| Ariana Grande | 4.07× | Music & Radio |
| Bedroom furniture | 3.67× | Home & Garden |
| TK Maxx | 1.96× | Shopping |
| Vacations | 2.13× | Travel & Leisure |
| Hairstyle | 2.31× | Beauty & Wellness |
| IKEA | 1.58× | Home & Garden |
| Spiegel Online | 1.56× | News |
| Rossmann | 1.81× | Shopping |
| RTL Television | 2.35× | Movies & TV |
| H&M | 1.58× | Shopping |
| Stuttgart | 2.27× | Travel & Leisure |
| Hygiene | 2.25× | Beauty & Wellness |
| Self care | 2.38× | Health |
| German language | 1.93× | Politics & Society |
| Satire | 2.97× | Literature |
| North Rhine-Westphalia | 1.7× | Travel & Leisure |
| Primark | 1.88× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.32 |
| Design Affinity | PREMIUM | 1.24 |
| DIY Mentality | THRILL | 1.22 |
| Creativity | OPEN | 1.18 |
| Price Sensitivity | PREMIUM | 1.18 |
| Sustainability | BALANCE | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 98.8% |
| China | 0.2% |
| Switzerland | 0.1% |
See Alstertal-Einkaufszentrum audiences in other countries
- Alstertal-Einkaufszentrum — United States
- Alstertal-Einkaufszentrum — United Kingdom
- Alstertal-Einkaufszentrum — France
- Alstertal-Einkaufszentrum — Italy
- Alstertal-Einkaufszentrum — Spain
- Alstertal-Einkaufszentrum — Brazil
- Alstertal-Einkaufszentrum — Japan
- Alstertal-Einkaufszentrum — South Korea
- Alstertal-Einkaufszentrum — India
More Shopping mall audiences in Germany
- Mall of Berlin (4,840,774)
- Outletcity Metzingen (2,919,203)
- Main-Taunus-Zentrum (2,632,549)
- Riem Arcaden (2,372,351)
- Weserpark (2,363,827)
Frequently asked questions
How many fans does Alstertal-Einkaufszentrum have in Germany?
Alstertal-Einkaufszentrum has an estimated audience of 918,170 people in Germany, concentrated in Hamburg and Schleswig-Holstein.
What is the gender split and age of Alstertal-Einkaufszentrum fans?
68.9% of Alstertal-Einkaufszentrum fans are female, 31.1% are male, with an average age of 39.1 years.
Which brands do Alstertal-Einkaufszentrum fans like most?
Alstertal-Einkaufszentrum fans show strongest brand affinity for Deichmann (3.22×), Tagesschau (1.88×), and Family (1.64×) over the country average.
Where do Alstertal-Einkaufszentrum fans live in Germany?
Alstertal-Einkaufszentrum fans in Germany are most concentrated in Hamburg (reach 207,781), Schleswig-Holstein (reach 143,025), and Niedersachsen (reach 25,703). These three regions account for the largest share of the active audience.
What other brands do Alstertal-Einkaufszentrum fans also like?
Beyond Alstertal-Einkaufszentrum itself, the audience over-indexes on Tagesschau (1.88×), Family (1.64×), Ariana Grande (4.07×), and Bedroom furniture (3.67×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Alstertal-Einkaufszentrum. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.