ANKER Audience in Germany
ANKER has an estimated audience of 1,570,790 people in Germany. 50.7% are female, 49.3% are male, average age 38.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Stradivarius, Gil Ofarim, Israel, KLIX (AM), Urban horticulture.
The average ANKER fan in Germany is 38.0 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Stradivarius, Gil Ofarim, Israel, with strongest over-indexing on Stradivarius (1.97× the country average). Demographically, the ANKER audience skews balanced with an average age of 38.0, and over-indexes on personality traits such as Indulgence, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: POI · Subtype: Concert venue
Demographics of ANKER fans
| Metric | Value |
|---|---|
| Female | 50.7% |
| Male | 49.3% |
| Average age | 38.0 |
| Estimated audience size | 1,570,790 |
Audience persona
The typical ANKER fan in Germany is balanced, around 38.0 years old, with strong Indulgence tendencies and a notable affinity for Stradivarius.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 360,125 | 1.05× |
| Bayern | 272,666 | 1.08× |
| Baden-Württemberg | 237,294 | 1.11× |
| Niedersachsen | 169,163 | 1.11× |
| Hessen | 131,450 | 1.1× |
| Sachsen | 77,878 | 1.01× |
| Rheinland-Pfalz | 74,238 | 0.94× |
| Berlin | 68,354 | 0.97× |
| Schleswig-Holstein | 63,502 | 1.13× |
| Brandenburg | 48,305 | 0.99× |
| Hamburg | 37,658 | 1.06× |
| Sachsen-Anhalt | 37,105 | 0.91× |
| Thüringen | 36,920 | 0.92× |
| Mecklenburg-Vorpommern | 29,275 | 0.98× |
| Saarland | 15,661 | 0.81× |
| Bremen | 11,319 | 0.84× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Stradivarius | 1.97× | Shopping |
| Gil Ofarim | 1.54× | Music & Radio |
| Israel | 2.28× | Travel & Leisure |
| KLIX (AM) | 2.94× | Music & Radio |
| Urban horticulture | 1.59× | Home & Garden |
| Home Delivery | 2.25× | Food & Beverages |
| Škoda Kodiaq | 1.6× | Cars & Mobility |
| Handmade Gifts | 1.53× | Kids & Family |
| Buddy – The Buddy Holly Story | 3.09× | Music & Radio |
| Volvo V60 | 2.73× | Cars & Mobility |
| Corfu (regional unit) | 1.8× | Travel & Leisure |
| Building insulation | 2.24× | Home & Garden |
| Alaska | 1.7× | Travel & Leisure |
| Zagreb | 1.79× | Travel & Leisure |
| Theocracy | 4.33× | Music & Radio |
| Picnic | 1.51× | Kids & Family |
| Liberace | 2.47× | Music & Radio |
| San Gil | 1.71× | Travel & Leisure |
| Staycation | 1.53× | Home & Garden |
| Glashütte | 1.73× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.26 |
| Tradition | CONSERVATISM | 1.14 |
| Patriotism | CONSERVATISM | 1.13 |
| Travelling | THRILL | 1.08 |
| Sports Activity | POWER | 1.04 |
| DIY Mentality | THRILL | 1.03 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 39.3% |
| United States | 15.5% |
| Germany | 12.7% |
See ANKER audiences in other countries
More Concert venue audiences in Germany
- Berlin (12,078,121)
- Berlín (11,680,887)
- Marktplatz (6,533,799)
- Brandenburger Tor (6,404,974)
- Parkhaus (5,016,091)
Frequently asked questions
How many fans does ANKER have in Germany?
ANKER has an estimated audience of 1,570,790 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of ANKER fans?
50.7% of ANKER fans are female, 49.3% are male, with an average age of 38.0 years.
Which brands do ANKER fans like most?
ANKER fans show strongest brand affinity for Stradivarius (1.97×), Gil Ofarim (1.54×), and Israel (2.28×) over the country average.
Where do ANKER fans live in Germany?
ANKER fans in Germany are most concentrated in Nordrhein-Westfalen (reach 360,125), Bayern (reach 272,666), and Baden-Württemberg (reach 237,294). These three regions account for the largest share of the active audience.
What other brands do ANKER fans also like?
Beyond ANKER itself, the audience over-indexes on Gil Ofarim (1.54×), Israel (2.28×), KLIX (AM) (2.94×), and Urban horticulture (1.59×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for ANKER. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.