A data profile of the people who buy, follow and care about ANKER in United States — modelled from more than twelve digital signal sources. ANKER has an estimated audience of 3,529,696 people in United States.
The average ANKER fan in United States is 42.3 years old, balanced, and lives primarily in California.
The audience is concentrated in California, Texas, New York.
Top brand affinities include Concerts, Bars, Livemusic, with strongest over-indexing on Concerts (2.59× the country average).
Demographically, the ANKER audience skews balanced with an average age of 42.3, and over-indexes on personality traits such as Indulgence, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical ANKER fan in United States is balanced, around 42.3 years old, with strong Indulgence tendencies and a notable affinity for Concerts.
The key figures that characterise the ANKER profile in United States.
49.6% are female, 50.4% are male, average age 42.3.
| Metric | Value |
|---|---|
| Female | 49.6% |
| Male | 50.4% |
| Average age | 42.3 |
| Estimated audience size | 3,529,696 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 30% |
Where the ANKER audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | California | ~400K | 1.70× | |
| 02 | Hawaii | ~10K | 1.70× | |
| 03 | Washington | ~60K | 1.53× | |
| 04 | New York | ~200K | 1.43× | |
| 05 | Oregon | ~30K | 1.23× | |
| 06 | New Jersey | ~60K | 1.17× | |
| 07 | Utah | ~20K | 1.16× | |
| 08 | Colorado | ~40K | 1.15× | |
| 09 | Alaska | ~5K | 1.15× | |
| 10 | Washington, District of Columbia | ~7K | 1.14× | |
| 11 | Texas | ~200K | 1.13× | |
| 12 | Massachusetts | ~40K | 1.12× | |
| 13 | Illinois | ~70K | 1.09× | |
| 14 | Virginia | ~50K | 1.09× | |
| 15 | Nevada | ~20K | 1.07× | |
| 16 | New Hampshire | ~8K | 1.04× | |
| 17 | Florida | ~100K | 1.01× | |
| 18 | Maryland | ~30K | 1.00× | |
| 19 | Montana | ~5K | 1.00× | |
| 20 | Minnesota | ~30K | 0.99× | |
| 21 | Kansas | ~20K | 0.99× | |
| 22 | Idaho | ~10K | 0.99× | |
| 23 | Vermont | ~3K | 0.99× | |
| 24 | Arizona | ~40K | 0.98× | |
| 25 | New Mexico | ~10K | 0.98× | |
| 26 | Connecticut | ~20K | 0.97× | |
| 27 | Georgia | ~60K | 0.95× | |
| 28 | Pennsylvania | ~60K | 0.94× | |
| 29 | North Dakota | ~4K | 0.94× | |
| 30 | Michigan | ~50K | 0.92× | |
| 31 | Tennessee | ~40K | 0.92× | |
| 32 | Maine | ~7K | 0.92× | |
| 33 | North Carolina | ~50K | 0.91× | |
| 34 | Wisconsin | ~30K | 0.90× | |
| 35 | Nebraska | ~9K | 0.90× | |
| 36 | South Dakota | ~4K | 0.86× | |
| 37 | Ohio | ~50K | 0.85× | |
| 38 | Missouri | ~30K | 0.84× | |
| 39 | West Virginia | ~8K | 0.84× | |
| 40 | Rhode Island | ~5K | 0.84× | |
| 41 | Indiana | ~30K | 0.83× | |
| 42 | Iowa | ~10K | 0.83× | |
| 43 | Arkansas | ~10K | 0.83× | |
| 44 | Louisiana | ~20K | 0.81× | |
| 45 | Delaware | ~4K | 0.81× | |
| 46 | Oklahoma | ~20K | 0.80× | |
| 47 | South Carolina | ~20K | 0.78× | |
| 48 | Kentucky | ~20K | 0.78× | |
| 49 | Alabama | ~20K | 0.75× | |
| 50 | Mississippi | ~10K | 0.72× |
The strongest cross-interests of the ANKER audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Concerts | Music & Radio | 2.59× | ||
| 02 | Depop | Fashion & Accessoires | 2.24× | ||
| 03 | Livemusic | Music & Radio | 1.93× | ||
| 04 | Compact car | Cars & Mobility | 1.76× | ||
| 05 | Labor Day | Politics & Society | 1.71× | ||
| 06 | Movie theater | Movies & TV | 1.68× | ||
| 07 | Megan Fox | Movies & TV | 1.68× | ||
| 08 | Us Weekly | Internet & Social Media | 1.64× | ||
| 09 | Film score | Music & Radio | 1.63× | ||
| 10 | Music festivals | Music & Radio | 1.62× | ||
| 11 | Voucher | Shopping | 1.60× | ||
| 12 | Bars | Travel & Leisure | 1.56× | ||
| 13 | Brewing | Food & Beverages | 1.56× | ||
| 14 | Foodie | Food & Beverages | 1.53× | ||
| 15 | Nightlife | Arts & Culture | 1.53× | ||
| 16 | Flatbread | Food & Beverages | 1.53× | ||
| 17 | Wine tasting | Food & Beverages | 1.51× | ||
| 18 | Facial hair | Beauty & Wellness | 1.51× | ||
| 19 | Meteorology | Home & Garden | 1.50× | ||
| 20 | Credit union | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.26× | |
| Community Orientation | OPEN | 1.22× | |
| Extroversion | THRILL | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.89× | |
| DIY Mentality | THRILL | 0.89× | |
| Creativity | OPEN | 0.92× |
ANKER has an estimated audience of 3,529,696 people in United States, concentrated in California and Texas.
49.6% of ANKER fans are female, 50.4% are male, with an average age of 42.3 years.
ANKER fans show strongest brand affinity for Concerts (2.59×), Bars (1.56×), and Livemusic (1.93×) over the country average.
ANKER fans in United States are most concentrated in California (reach ~400K), Texas (reach ~200K), and New York (reach ~200K). These three regions account for the largest share of the active audience.
Beyond ANKER itself, the audience over-indexes on Bars (1.56×), Livemusic (1.93×), Foodie (1.53×), and Music festivals (1.62×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for ANKER. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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