Antenne 1 Audience in Germany
A data profile of the people who buy, follow and care about Antenne 1 in Germany — modelled from more than twelve digital signal sources. Antenne 1 has an estimated audience of 331,744 people in Germany.
The average Antenne 1 fan in Germany is 40.9 years old, balanced, and lives primarily in Baden-Württemberg.
The audience is concentrated in Baden-Württemberg, Bayern, Nordrhein-Westfalen.
Top brand affinities include Nature, Tagesschau, Family, with strongest over-indexing on Nature (2.16× the country average).
Demographically, the Antenne 1 audience skews balanced with an average age of 40.9, and over-indexes on personality traits such as Community Orientation, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Antenne 1 fan in Germany is balanced, around 40.9 years old, with strong Community Orientation tendencies and a notable affinity for Nature.
At a glance
The key figures that characterise the Antenne 1 profile in Germany.
Search interest · 12-month trend
Demographics of Antenne 1 fans
51.4% are female, 48.6% are male, average age 40.9.
Gender split
| Metric | Value |
|---|---|
| Female | 51.4% |
| Male | 48.6% |
| Average age | 40.9 |
| Estimated audience size | 331,744 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 18% | |
| 30-39 | 21% | |
| 40-49 | 23% | |
| 50+ | 22% |
Worldwide distribution
of the worldwide Antenne 1 audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 96.0% |
| China | 0.6% |
| Spain | 0.3% |
Geography
Where the Antenne 1 audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Baden-Württemberg | ~300K | 13.84× | |
| 02 | Bremen | ~2K | 0.73× | |
| 03 | Mecklenburg-Vorpommern | ~4K | 0.69× | |
| 04 | Sachsen-Anhalt | ~6K | 0.66× | |
| 05 | Saarland | ~3K | 0.66× | |
| 06 | Thüringen | ~5K | 0.63× | |
| 07 | Brandenburg | ~6K | 0.56× | |
| 08 | Schleswig-Holstein | ~6K | 0.52× | |
| 09 | Hessen | ~10K | 0.41× | |
| 10 | Hamburg | ~3K | 0.41× | |
| 11 | Sachsen | ~6K | 0.38× | |
| 12 | Bayern | ~20K | 0.37× | |
| 13 | Rheinland-Pfalz | ~6K | 0.37× | |
| 14 | Berlin | ~5K | 0.30× | |
| 15 | Niedersachsen | ~9K | 0.27× | |
| 16 | Nordrhein-Westfalen | ~10K | 0.19× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Antenne 1 audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Carbonated water | Food & Beverages | 7.92× | ||
| 02 | Fox News Channel | Movies & TV | 7.92× | ||
| 03 | Volunteering | Politics & Society | 2.66× | ||
| 04 | Stuttgart | Travel & Leisure | 2.33× | ||
| 05 | Breaking news | Movies & TV | 2.29× | ||
| 06 | Nature | Home & Garden | 2.16× | ||
| 07 | Vacations | Travel & Leisure | 2.04× | ||
| 08 | Telegram | Internet & Social Media | 1.99× | ||
| 09 | Tagesschau | Movies & TV | 1.89× | ||
| 10 | Lodging | Travel & Leisure | 1.86× | ||
| 11 | Focus | News | 1.85× | ||
| 12 | Transfermarkt | Sports | 1.81× | ||
| 13 | Tattoos | Fashion & Accessoires | 1.72× | ||
| 14 | Online newspaper | News | 1.72× | ||
| 15 | Family | Kids & Family | 1.71× | ||
| 16 | Desserts | Food & Beverages | 1.69× | ||
| 17 | Technology & Electronics | 1.63× | |||
| 18 | Local news | News | 1.60× | ||
| 19 | German language | Politics & Society | 1.57× | ||
| 20 | Kitchen | Home & Garden | 1.51× |
Personality of the Antenne 1 audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.34× | |
| Extroversion | THRILL | 1.32× | |
| Patriotism | CONSERVATISM | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 0.86× | |
| Creativity | OPEN | 0.87× | |
| Price Sensitivity | PREMIUM | 0.87× |
Frequently asked questions
How many fans does Antenne 1 have in Germany?
Antenne 1 has an estimated audience of 331,744 people in Germany, concentrated in Baden-Württemberg and Bayern.
What is the gender split and age of Antenne 1 fans?
51.4% of Antenne 1 fans are female, 48.6% are male, with an average age of 40.9 years.
Which brands do Antenne 1 fans like most?
Antenne 1 fans show strongest brand affinity for Nature (2.16×), Tagesschau (1.89×), and Family (1.71×) over the country average.
Where do Antenne 1 fans live in Germany?
Antenne 1 fans in Germany are most concentrated in Baden-Württemberg (reach ~300K), Bayern (reach ~20K), and Nordrhein-Westfalen (reach ~10K). These three regions account for the largest share of the active audience.
What other brands do Antenne 1 fans also like?
Beyond Antenne 1 itself, the audience over-indexes on Tagesschau (1.89×), Family (1.71×), Breaking news (2.29×), and Volunteering (2.66×) compared to the Germany average.
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How to read this data
Audience size is the estimated number of people in Germany who actively search for Antenne 1. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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