Rascasse Audience Intelligence

ARD Fernsehlotterie Target Market in Germany

A data profile of the people who buy, follow and care about ARD Fernsehlotterie in Germany — modelled from more than twelve digital signal sources. ARD Fernsehlotterie has an estimated audience of 335,700 people in Germany.

#7among Lottery in Germany#2042among Brand in Germany#363in Games

The average ARD Fernsehlotterie fan in Germany is 43.1 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Scooby-Doo, Lottery, Eurojackpot, with strongest over-indexing on Scooby-Doo (9.62× the country average).

Demographically, the ARD Fernsehlotterie audience skews balanced with an average age of 43.1, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical ARD Fernsehlotterie fan in Germany is balanced, around 43.1 years old, with strong Need for Security tendencies and a notable affinity for Scooby-Doo.

Category: Games · Type: Brand · Subtype: Lottery

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the ARD Fernsehlotterie profile in Germany.

Audience size
336K
in Germany
Gender
47.4%♀
52.6% male
Age
43.1
average years
Country rank
#16013
Brand in Germany
Fig. 01

Search interest · 12-month trend

+6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of ARD Fernsehlotterie

47.4% are female, 52.6% are male, average age 43.1.

Fig. 02

Gender split

47.4%
Female
52.6%
Male
Demographic split for ARD Fernsehlotterie audience in Germany
MetricValue
Female47.4%
Male52.6%
Average age43.1
Estimated audience size335,700
Fig. 03

Age distribution

Ø 43.1
average years
Age distribution of the ARD Fernsehlotterie audience in Germany
Age bracketShare%
16-1910%
20-2916%
30-3921%
40-4926%
50+26%
Fig. 04

Worldwide distribution

97.6%

of the worldwide ARD Fernsehlotterie audience comes from Germany.

Worldwide audience distribution share by country for ARD Fernsehlotterie
CountryShare
Germany97.6%
Austria0.5%
Switzerland0.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the ARD Fernsehlotterie audience in Germany is strongest.

Fig. 05

Top regions by affinity

ARD Fernsehlotterie customers by region in Germany
#RegionReachAffinity×
01Saarland~5K1.34×
02Schleswig-Holstein~10K1.25×
03Niedersachsen~40K1.21×
04Rheinland-Pfalz~20K1.21×
05Thüringen~9K1.04×
06Nordrhein-Westfalen~70K1.03×
07Bayern~50K1.01×
08Baden-Württemberg~40K0.98×
09Hamburg~7K0.94×
10Mecklenburg-Vorpommern~6K0.93×
11Bremen~3K0.93×
12Brandenburg~9K0.92×
13Hessen~20K0.91×
14Sachsen-Anhalt~7K0.84×
15Berlin~10K0.75×
16Sachsen~10K0.74×
Fig. 06

Affinity by region

Affinity by region — ARD Fernsehlotterie, Germany
0.74×1.00×1.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the ARD Fernsehlotterie audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for ARD Fernsehlotterie audience
#·InterestCategoryAffinity×
01LotteryGames10.98×
02Austin Powers (film series)Movies & TV10.75×
03Scooby-DooMovies & TV9.62×
04Das ErsteMovies & TV5.62×
05LottolandGames5.54×
06Storm of LoveMovies & TV4.62×
07EurojackpotGames4.53×
08TransfermarktSports3.88×
09SatireLiterature3.08×
10GamblingGames3.02×
11Western UnionBusiness & Career2.91×
12RTL TelevisionMovies & TV2.86×
13TagesschauMovies & TV2.70×
14SportschauSports2.52×
15TipicoGames2.29×
16VacationsTravel & Leisure2.18×
17PostbankBusiness & Career2.11×
18NatureHome & Garden1.99×
19ZDFMovies & TV1.99×
20CommerzbankBusiness & Career1.76×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the ARD Fernsehlotterie audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by ARD Fernsehlotterie audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.53×
PatriotismCONSERVATISM1.33×
SpiritualityBALANCE1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by ARD Fernsehlotterie audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.64×
SustainabilityBALANCE0.73×
Sports ActivityPOWER0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is ARD Fernsehlotterie's target market in Germany?

ARD Fernsehlotterie's target market in Germany covers an estimated 335,700 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of ARD Fernsehlotterie customers?

47.4% of the ARD Fernsehlotterie audience are female, 52.6% are male, with an average age of 43.1 years.

03

Which brands do ARD Fernsehlotterie fans like most?

ARD Fernsehlotterie fans show strongest brand affinity for Scooby-Doo (9.62×), Lottery (10.98×), and Eurojackpot (4.53×) over the country average.

04

Where do ARD Fernsehlotterie fans live in Germany?

ARD Fernsehlotterie fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do ARD Fernsehlotterie fans also like?

Beyond ARD Fernsehlotterie itself, the audience over-indexes on Lottery (10.98×), Eurojackpot (4.53×), Transfermarkt (3.88×), and Tagesschau (2.7×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Lottery audiences in Germany

See ARD Fernsehlotterie audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for ARD Fernsehlotterie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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