ARD Fernsehlotterie Audience in Germany
ARD Fernsehlotterie has an estimated audience of 218,691 people in Germany. 48.3% are female, 51.7% are male, average age 43.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Cocktail, Stradivarius, Artistic inspiration, VfL Wolfsburg, Noodle (Gorillaz).
The average ARD Fernsehlotterie fan in Germany is 43.3 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Cocktail, Stradivarius, Artistic inspiration, with strongest over-indexing on Cocktail (1.51× the country average). Demographically, the ARD Fernsehlotterie audience skews balanced with an average age of 43.3, and over-indexes on personality traits such as Patriotism, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Games · Type: Brand · Subtype: Lottery
Demographics of ARD Fernsehlotterie fans
| Metric | Value |
|---|---|
| Female | 48.3% |
| Male | 51.7% |
| Average age | 43.3 |
| Estimated audience size | 218,691 |
Audience persona
The typical ARD Fernsehlotterie fan in Germany is balanced, around 43.3 years old, with strong Patriotism tendencies and a notable affinity for Cocktail.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 77,480 | 1.07× |
| Bayern | 55,848 | 1.05× |
| Baden-Württemberg | 43,488 | 0.97× |
| Niedersachsen | 39,393 | 1.23× |
| Hessen | 23,962 | 0.95× |
| Rheinland-Pfalz | 20,505 | 1.24× |
| Schleswig-Holstein | 14,502 | 1.22× |
| Berlin | 11,567 | 0.78× |
| Sachsen | 11,396 | 0.7× |
| Brandenburg | 9,051 | 0.88× |
| Thüringen | 8,267 | 0.98× |
| Hamburg | 7,353 | 0.99× |
| Sachsen-Anhalt | 6,680 | 0.78× |
| Mecklenburg-Vorpommern | 5,739 | 0.91× |
| Saarland | 5,387 | 1.33× |
| Bremen | 2,528 | 0.9× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Cocktail | 1.51× | Food & Beverages |
| Stradivarius | 1.97× | Shopping |
| Artistic inspiration | 1.5× | Arts & Culture |
| VfL Wolfsburg | 1.6× | Sports |
| Noodle (Gorillaz) | 2.98× | Music & Radio |
| Time (magazine) | 1.82× | News |
| Pro-Ject | 5.72× | Music & Radio |
| Snow White (Fables) | 1.95× | Literature |
| Esra Erol | 4.65× | Movies & TV |
| Klis | 20.39× | Travel & Leisure |
| Home Delivery | 1.93× | Food & Beverages |
| Jaguar F-Pace | 4.4× | Cars & Mobility |
| Sentosa | 8.83× | Travel & Leisure |
| Staycation | 2.27× | Home & Garden |
| Hepsiburada | 3.99× | Shopping |
| Castile soap | 11.33× | Home & Garden |
| Scorpio (comics) | 6.13× | Literature |
| Emperor Entertainment Group | 1.85× | Business & Career |
| Metamorphoses | 1.55× | Literature |
| Keeper (password manager) | 1.99× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.27 |
| Indulgence | JOY | 1.24 |
| Pet Ownership | JOY | 1.2 |
| Community Orientation | OPEN | 1.15 |
| Need for Security | CONSERVATISM | 1.14 |
| Family Orientation | CONSERVATISM | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 97.0% |
| China | 0.5% |
| Austria | 0.5% |
See ARD Fernsehlotterie audiences in other countries
More Lottery audiences in Germany
- Eurojackpot (8,888,839)
- Lotto Hessen (4,081,656)
- Lotto24 (3,527,397)
- Spiel 77 (701,458)
- Faber Lotto (349,703)
Frequently asked questions
How many fans does ARD Fernsehlotterie have in Germany?
ARD Fernsehlotterie has an estimated audience of 218,691 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of ARD Fernsehlotterie fans?
48.3% of ARD Fernsehlotterie fans are female, 51.7% are male, with an average age of 43.3 years.
Which brands do ARD Fernsehlotterie fans like most?
ARD Fernsehlotterie fans show strongest brand affinity for Cocktail (1.51×), Stradivarius (1.97×), and Artistic inspiration (1.5×) over the country average.
Where do ARD Fernsehlotterie fans live in Germany?
ARD Fernsehlotterie fans in Germany are most concentrated in Nordrhein-Westfalen (reach 77,480), Bayern (reach 55,848), and Baden-Württemberg (reach 43,488). These three regions account for the largest share of the active audience.
What other brands do ARD Fernsehlotterie fans also like?
Beyond ARD Fernsehlotterie itself, the audience over-indexes on Stradivarius (1.97×), Artistic inspiration (1.5×), VfL Wolfsburg (1.6×), and Noodle (Gorillaz) (2.98×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for ARD Fernsehlotterie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.