BackWerk Audience in Germany
BackWerk has an estimated audience of 1,786,311 people in Germany. 63.9% are female, 36.1% are male, average age 39.1. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Home Office, Icon (magazine), Cachorro, Esra Erol, Oktay Kaynarca.
The average BackWerk fan in Germany is 39.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Home Office, Icon (magazine), Cachorro, with strongest over-indexing on Home Office (1.68× the country average). Demographically, the BackWerk audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Indulgence, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand
Demographics of BackWerk fans
| Metric | Value |
|---|---|
| Female | 63.9% |
| Male | 36.1% |
| Average age | 39.1 |
| Estimated audience size | 1,786,311 |
Audience persona
The typical BackWerk fan in Germany is more female, around 39.1 years old, with strong Indulgence tendencies and a notable affinity for Home Office.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 982,667 | 2.51× |
| Baden-Württemberg | 206,256 | 0.85× |
| Bayern | 187,308 | 0.65× |
| Berlin | 181,342 | 2.27× |
| Niedersachsen | 136,018 | 0.78× |
| Hessen | 114,578 | 0.84× |
| Sachsen | 105,535 | 1.2× |
| Rheinland-Pfalz | 66,789 | 0.75× |
| Hamburg | 63,715 | 1.58× |
| Brandenburg | 40,779 | 0.74× |
| Thüringen | 34,671 | 0.76× |
| Sachsen-Anhalt | 33,213 | 0.72× |
| Schleswig-Holstein | 29,870 | 0.47× |
| Saarland | 20,187 | 0.92× |
| Bremen | 10,606 | 0.69× |
| Mecklenburg-Vorpommern | 9,081 | 0.27× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home Office | 1.68× | Business & Career |
| Icon (magazine) | 1.81× | Arts & Culture |
| Cachorro | 1.9× | Pets & Animals |
| Esra Erol | 2.58× | Movies & TV |
| Oktay Kaynarca | 3.32× | Movies & TV |
| Jaguar F-Pace | 2.65× | Cars & Mobility |
| Preacher (comics) | 2.49× | Literature |
| Huck (magazine) | 3.41× | Internet & Social Media |
| Samanyolu Haber | 1.56× | Movies & TV |
| Viator | 2.17× | Travel & Leisure |
| Fatteh | 3.54× | Food & Beverages |
| Gender-neutral language | 1.83× | Politics & Society |
| Headhunters (film) | 1.53× | Movies & TV |
| Song Jae-rim | 4.28× | Movies & TV |
| Throne of Glass | 1.76× | Literature |
| Hückelhoven | 2.56× | Travel & Leisure |
| Information sensitivity | 1.66× | Technology & Electronics |
| Krasnodar | 2.6× | Travel & Leisure |
| Superior Hiking Trail | 3.61× | Travel & Leisure |
| Phil Campbell (musician) | 1.6× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.66 |
| Design Affinity | PREMIUM | 1.35 |
| DIY Mentality | THRILL | 1.34 |
| Healthy Lifestyle | BALANCE | 1.28 |
| Creativity | OPEN | 1.23 |
| Pet Ownership | JOY | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 71.8% |
| Netherlands | 13.3% |
| Austria | 11.4% |
See BackWerk audiences in other countries
More Food & Beverages audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does BackWerk have in Germany?
BackWerk has an estimated audience of 1,786,311 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of BackWerk fans?
63.9% of BackWerk fans are female, 36.1% are male, with an average age of 39.1 years.
Which brands do BackWerk fans like most?
BackWerk fans show strongest brand affinity for Home Office (1.68×), Icon (magazine) (1.81×), and Cachorro (1.9×) over the country average.
Where do BackWerk fans live in Germany?
BackWerk fans in Germany are most concentrated in Nordrhein-Westfalen (reach 982,667), Baden-Württemberg (reach 206,256), and Bayern (reach 187,308). These three regions account for the largest share of the active audience.
What other brands do BackWerk fans also like?
Beyond BackWerk itself, the audience over-indexes on Icon (magazine) (1.81×), Cachorro (1.9×), Esra Erol (2.58×), and Oktay Kaynarca (3.32×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for BackWerk. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.