Beach house Audience in Germany
Beach house has an estimated audience of 316,754 people in Germany. 62.9% are female, 37.1% are male, average age 39.6. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Real property, McCafé, Adriatic Sea, Western Union, ELISABETTA FRANCHI.
The average Beach house fan in Germany is 39.6 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Real property, McCafé, Adriatic Sea, with strongest over-indexing on Real property (10.18× the country average). Demographically, the Beach house audience skews more female with an average age of 39.6, and over-indexes on personality traits such as Design Affinity, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Topic · Subtype: Travel type
Demographics of Beach house fans
| Metric | Value |
|---|---|
| Female | 62.9% |
| Male | 37.1% |
| Average age | 39.6 |
| Estimated audience size | 316,754 |
Audience persona
The typical Beach house fan in Germany is more female, around 39.6 years old, with strong Design Affinity tendencies and a notable affinity for Real property.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 87,995 | 1.73× |
| Nordrhein-Westfalen | 60,862 | 0.88× |
| Baden-Württemberg | 30,336 | 0.7× |
| Niedersachsen | 28,327 | 0.92× |
| Hessen | 25,209 | 1.04× |
| Schleswig-Holstein | 23,955 | 2.11× |
| Berlin | 15,974 | 1.13× |
| Mecklenburg-Vorpommern | 12,737 | 2.11× |
| Rheinland-Pfalz | 11,167 | 0.7× |
| Hamburg | 9,907 | 1.38× |
| Sachsen | 9,672 | 0.62× |
| Brandenburg | 5,209 | 0.53× |
| Thüringen | 4,284 | 0.53× |
| Sachsen-Anhalt | 3,350 | 0.41× |
| Saarland | 2,032 | 0.52× |
| Bremen | 1,855 | 0.68× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Real property | 10.18× | Home & Garden |
| McCafé | 18.6× | Food & Beverages |
| Adriatic Sea | 21.05× | Travel & Leisure |
| Western Union | 4.82× | Business & Career |
| ELISABETTA FRANCHI | 20× | Fashion & Accessoires |
| Odessa | 9.08× | Travel & Leisure |
| Pets | 1.74× | Pets & Animals |
| Iced coffee | 7.96× | Food & Beverages |
| Alessi (Italian company) | 17.83× | Home & Garden |
| Obi (store) | 1.86× | Shopping |
| Tagesschau | 1.62× | Movies & TV |
| Automobiles | 1.73× | Cars & Mobility |
| Kelly Osbourne | 5.82× | Music & Radio |
| High-heeled footwear | 5.43× | Fashion & Accessoires |
| IKEA | 1.68× | Home & Garden |
| Transfermarkt | 2.19× | Sports |
| FIS Alpine Ski World Cup | 5.67× | Sports |
| Fressnapf | 2.76× | Shopping |
| Do it yourself (DIY) | 1.66× | Home & Garden |
| Wetter.com | 1.82× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.34 |
| Quality Awareness | PREMIUM | 1.82 |
| Urban Lifestyle | OPEN | 1.51 |
| Pet Ownership | JOY | 1.43 |
| Sports Activity | POWER | 1.42 |
| Travelling | THRILL | 1.41 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.9% |
| Japan | 11.0% |
| United Kingdom | 7.3% |
See Beach house audiences in other countries
More Travel type audiences in Germany
- Hotels (18,162,909)
- Camping (13,162,367)
- Beaches (9,943,894)
- Lakes (8,975,974)
- Air travel (7,210,768)
Frequently asked questions
How many fans does Beach house have in Germany?
Beach house has an estimated audience of 316,754 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Beach house fans?
62.9% of Beach house fans are female, 37.1% are male, with an average age of 39.6 years.
Which brands do Beach house fans like most?
Beach house fans show strongest brand affinity for Real property (10.18×), McCafé (18.6×), and Adriatic Sea (21.05×) over the country average.
Where do Beach house fans live in Germany?
Beach house fans in Germany are most concentrated in Bayern (reach 87,995), Nordrhein-Westfalen (reach 60,862), and Baden-Württemberg (reach 30,336). These three regions account for the largest share of the active audience.
What other brands do Beach house fans also like?
Beyond Beach house itself, the audience over-indexes on McCafé (18.6×), Adriatic Sea (21.05×), Western Union (4.82×), and ELISABETTA FRANCHI (20×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Beach house. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.