Beach house Audience in United States

Beach house logo

Beach house has an estimated audience of 2,514,296 people in United States. 70.0% are female, 30.0% are male, average age 42.9. Top regions: Florida, California, Texas. Top brand affinities: Bank account, Nurse education, New Era (Namibia), Public speaking, Women's empowerment.

The average Beach house fan in United States is 42.9 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, California, Texas. Top brand affinities include Bank account, Nurse education, New Era (Namibia), with strongest over-indexing on Bank account (2.04× the country average). Demographically, the Beach house audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Design Affinity, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Topic · Subtype: Travel type

Demographics of Beach house fans

Demographic split for Beach house audience in United States
MetricValue
Female70.0%
Male30.0%
Average age42.9
Estimated audience size2,514,296

Audience persona

The typical Beach house fan in United States is more female, around 42.9 years old, with strong Design Affinity tendencies and a notable affinity for Bank account.

Top regions in United States

Top regions ranked by reach for Beach house in United States
RegionReachAffinity
Florida496,9242.92×
California412,3421.49×
Texas194,0060.9×
New York117,2550.83×
Illinois83,7181×
North Carolina82,1051.09×
Pennsylvania81,3620.96×
Arizona80,1791.56×
Virginia78,7601.29×
Hawaii71,6856.63×
Georgia66,2560.86×
New Jersey63,1250.99×
Ohio57,5170.74×
Washington57,4561.14×
Massachusetts51,9811.05×
South Carolina47,9751.27×
Michigan47,8300.73×
Maryland46,0971.07×
Alabama36,4041.04×
Tennessee36,2540.72×
Colorado33,6290.85×
Missouri31,4760.78×
Indiana30,6800.67×
Nevada27,9921.15×
Utah25,9221.15×
Louisiana25,8780.8×
Oregon25,2040.87×
Oklahoma24,1790.87×
Wisconsin23,0560.61×
Connecticut22,4890.89×
Kentucky22,3420.71×
Minnesota21,8260.61×
Mississippi14,0290.68×
Arkansas13,6840.66×
Kansas13,4910.68×
Iowa13,1150.63×
Rhode Island12,6731.58×
West Virginia9,3410.8×
Nebraska7,9940.63×
Idaho7,7040.61×
Delaware7,0791.02×
New Mexico6,4570.51×
New Hampshire6,1400.62×
Washington, District of Columbia6,0000.79×
Maine5,6460.63×
Montana3,2650.47×
Vermont2,7040.61×
Alaska2,5860.48×
South Dakota2,5270.43×
North Dakota2,4150.47×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Beach house audience
BrandAffinityCategory
Bank account2.04×Business & Career
Nurse education1.65×Kids & Family
New Era (Namibia)3.85×News
Public speaking1.81×Politics & Society
Women's empowerment1.84×Politics & Society
Janitor2.53×Home & Garden
Meals on Wheels2.11×Food & Beverages
Hebe2.15×Home & Garden
UK garage1.63×Music & Radio
Enrique Hernández (baseball)4.22×Sports
Cachorro1.53×Pets & Animals
Laneige1.53×Beauty & Wellness
Boracay2.47×Travel & Leisure
MeatEater1.8×Movies & TV
Brunello Cucinelli1.78×Fashion & Accessoires
WKRN-TV1.51×Movies & TV
Isometric exercise1.92×Sports
English literature1.5×Literature
Software widget3.2×Technology & Electronics
Buenavista (Madrid)1.73×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Beach house audience
TraitClusterScore
Design AffinityPREMIUM1.95
TravellingTHRILL1.67
Quality AwarenessPREMIUM1.55
DIY MentalityTHRILL1.54
IndulgenceJOY1.51
Luxury OrientationPREMIUM1.47

Worldwide distribution

Worldwide audience distribution share by country for Beach house
CountryShare
United States26.9%
Japan11.0%
United Kingdom7.3%

See Beach house audiences in other countries

More Travel type audiences in United States

Frequently asked questions

How many fans does Beach house have in United States?

Beach house has an estimated audience of 2,514,296 people in United States, concentrated in Florida and California.

What is the gender split and age of Beach house fans?

70.0% of Beach house fans are female, 30.0% are male, with an average age of 42.9 years.

Which brands do Beach house fans like most?

Beach house fans show strongest brand affinity for Bank account (2.04×), Nurse education (1.65×), and New Era (Namibia) (3.85×) over the country average.

Where do Beach house fans live in United States?

Beach house fans in United States are most concentrated in Florida (reach 496,924), California (reach 412,342), and Texas (reach 194,006). These three regions account for the largest share of the active audience.

What other brands do Beach house fans also like?

Beyond Beach house itself, the audience over-indexes on Nurse education (1.65×), New Era (Namibia) (3.85×), Public speaking (1.81×), and Women's empowerment (1.84×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Beach house. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.