Beach house Audience in United States

Beach house has an estimated audience of 2,514,296 people in United States. 70.0% are female, 30.0% are male, average age 42.9. Top regions: Florida, California, Texas. Top brand affinities: Real property, FC Bayern Munich, Luxury real estate, Beaches, Do it yourself (DIY).

The average Beach house fan in United States is 42.9 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, California, Texas. Top brand affinities include Real property, FC Bayern Munich, Luxury real estate, with strongest over-indexing on Real property (3.54× the country average). Demographically, the Beach house audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Design Affinity, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Topic · Subtype: Travel type

Demographics of Beach house fans

Demographic split for Beach house audience in United States
MetricValue
Female70.0%
Male30.0%
Average age42.9
Estimated audience size2,514,296

Audience persona

The typical Beach house fan in United States is more female, around 42.9 years old, with strong Design Affinity tendencies and a notable affinity for Real property.

Top regions in United States

Top regions ranked by reach for Beach house in United States
RegionReachAffinity
Florida496,9242.92×
California412,3421.49×
Texas194,0060.9×
New York117,2550.83×
Illinois83,7181×
North Carolina82,1051.09×
Pennsylvania81,3620.96×
Arizona80,1791.56×
Virginia78,7601.29×
Hawaii71,6856.63×
Georgia66,2560.86×
New Jersey63,1250.99×
Ohio57,5170.74×
Washington57,4561.14×
Massachusetts51,9811.05×
South Carolina47,9751.27×
Michigan47,8300.73×
Maryland46,0971.07×
Alabama36,4041.04×
Tennessee36,2540.72×
Colorado33,6290.85×
Missouri31,4760.78×
Indiana30,6800.67×
Nevada27,9921.15×
Utah25,9221.15×
Louisiana25,8780.8×
Oregon25,2040.87×
Oklahoma24,1790.87×
Wisconsin23,0560.61×
Connecticut22,4890.89×
Kentucky22,3420.71×
Minnesota21,8260.61×
Mississippi14,0290.68×
Arkansas13,6840.66×
Kansas13,4910.68×
Iowa13,1150.63×
Rhode Island12,6731.58×
West Virginia9,3410.8×
Nebraska7,9940.63×
Idaho7,7040.61×
Delaware7,0791.02×
New Mexico6,4570.51×
New Hampshire6,1400.62×
Washington, District of Columbia6,0000.79×
Maine5,6460.63×
Montana3,2650.47×
Vermont2,7040.61×
Alaska2,5860.48×
South Dakota2,5270.43×
North Dakota2,4150.47×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Beach house audience
BrandAffinityCategory
Real property3.54×Home & Garden
FC Bayern Munich4.22×Sports
Luxury real estate3.47×Business & Career
Beaches1.97×Travel & Leisure
Do it yourself (DIY)1.66×Home & Garden
Airbnb1.86×Travel & Leisure
Livemusic2.45×Music & Radio
Dollar General1.71×Shopping
J. C. Penney2.24×Shopping
Take-out1.96×Food & Beverages
Cruises1.97×Travel & Leisure
Singer-songwriter1.6×Music & Radio
Apartment1.61×Business & Career
Texas Roadhouse1.56×Food & Beverages
Menards1.97×Home & Garden
Seaside resort3.85×Travel & Leisure
Boho-chic2.53×Fashion & Accessoires
Renovation1.63×Home & Garden
Five Below1.96×Shopping
Kroger1.51×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Beach house audience
TraitClusterScore
Design AffinityPREMIUM1.95
TravellingTHRILL1.67
Quality AwarenessPREMIUM1.55
DIY MentalityTHRILL1.54
IndulgenceJOY1.51
Luxury OrientationPREMIUM1.47

Worldwide distribution

Worldwide audience distribution share by country for Beach house
CountryShare
United States26.9%
Japan11.0%
United Kingdom7.3%

See Beach house audiences in other countries

More Travel type audiences in United States

Frequently asked questions

How many fans does Beach house have in United States?

Beach house has an estimated audience of 2,514,296 people in United States, concentrated in Florida and California.

What is the gender split and age of Beach house fans?

70.0% of Beach house fans are female, 30.0% are male, with an average age of 42.9 years.

Which brands do Beach house fans like most?

Beach house fans show strongest brand affinity for Real property (3.54×), FC Bayern Munich (4.22×), and Luxury real estate (3.47×) over the country average.

Where do Beach house fans live in United States?

Beach house fans in United States are most concentrated in Florida (reach 496,924), California (reach 412,342), and Texas (reach 194,006). These three regions account for the largest share of the active audience.

What other brands do Beach house fans also like?

Beyond Beach house itself, the audience over-indexes on FC Bayern Munich (4.22×), Luxury real estate (3.47×), Beaches (1.97×), and Do it yourself (DIY) (1.66×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Beach house. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.