Rascasse Audience Intelligence

Beach house Audience in United States

A data profile of the people who buy, follow and care about Beach house in United States — modelled from more than twelve digital signal sources. Beach house has an estimated audience of 2,514,296 people in United States.

#41among Travel type in United States#5609among Topic in United States#952in Travel & Leisure

The average Beach house fan in United States is 42.9 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, California, New York.

Top brand affinities include Luxury real estate, Beaches, Real property, with strongest over-indexing on Luxury real estate (3.09× the country average).

Demographically, the Beach house audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Travelling, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Beach house fan in United States is more female, around 42.9 years old, with strong Travelling tendencies and a notable affinity for Luxury real estate.

Category: Travel & Leisure · Type: Topic · Subtype: Travel type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Beach house profile in United States.

Audience size
2.5M
in United States
Gender
70.0%♀
30.0% male
Age
42.9
average years
Country rank
#11874
Topic in United States
Fig. 01

Search interest · 12-month trend

+76%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Beach house fans

70.0% are female, 30.0% are male, average age 42.9.

Fig. 02

Gender split

70.0%
Female
30.0%
Male
Demographic split for Beach house audience in United States
MetricValue
Female70.0%
Male30.0%
Average age42.9
Estimated audience size2,514,296
Fig. 03

Age distribution

Ø 42.9
average years
Age distribution of the Beach house audience in United States
Age bracketShare%
16-1912%
20-2915%
30-3920%
40-4928%
50+26%
Fig. 04

Worldwide distribution

26.8%

of the worldwide Beach house audience comes from United States.

Worldwide audience distribution share by country for Beach house
CountryShare
United States26.8%
Japan11.0%
United Kingdom7.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Beach house audience in United States is strongest.

Fig. 05

Top regions by affinity

Beach house fans by region: top regions in United States
#RegionReachAffinity×
01Wyoming~20K4.56×
02Florida~500K3.08×
03Kansas~40K1.82×
04California~500K1.68×
05New Hampshire~20K1.63×
06New York~200K1.42×
07Connecticut~40K1.39×
08New Jersey~90K1.35×
09North Carolina~100K1.30×
10South Carolina~40K1.17×
11Massachusetts~60K1.16×
12Oregon~30K1.15×
13Alabama~40K1.05×
14Delaware~7K0.99×
15Georgia~70K0.94×
16Rhode Island~7K0.94×
17Washington, District of Columbia~7K0.94×
18Alaska~5K0.94×
19Mississippi~20K0.93×
20North Dakota~5K0.92×
21West Virginia~10K0.91×
22South Dakota~5K0.90×
23Montana~6K0.89×
24Louisiana~30K0.88×
25New Mexico~10K0.88×
26Hawaii~10K0.88×
27Virginia~50K0.87×
28Tennessee~40K0.87×
29Kentucky~30K0.87×
30Nevada~20K0.86×
31Maine~8K0.86×
32Pennsylvania~70K0.85×
33Maryland~40K0.84×
34Idaho~10K0.83×
35Arkansas~20K0.82×
36Nebraska~10K0.81×
37Iowa~20K0.77×
38Oklahoma~20K0.76×
39Washington~40K0.75×
40Colorado~30K0.75×
41Utah~20K0.74×
42Ohio~60K0.73×
43Arizona~40K0.73×
44Indiana~30K0.73×
45Texas~200K0.72×
46Illinois~60K0.72×
47Missouri~30K0.72×
48Wisconsin~30K0.71×
49Michigan~50K0.70×
50Minnesota~20K0.67×
Fig. 06

Affinity by region

Affinity by region — Beach house, United States
0.67×1.00×4.56×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Beach house audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Beach house audience
#·InterestCategoryAffinity×
01Beach soccerSports9.24×
02Seaside resortTravel & Leisure4.63×
03Mineral waterFood & Beverages3.48×
04Luxury real estateBusiness & Career3.09×
05Microwave ovenHome & Garden2.94×
06Non-alcoholic beverageFood & Beverages2.52×
07Real propertyHome & Garden2.47×
08BestsellerLiterature2.41×
09Wine tastingFood & Beverages2.30×
10BeachesTravel & Leisure1.85×
11Trader Joe'sShopping1.80×
12InnovationBusiness & Career1.80×
13TicketmasterTravel & Leisure1.77×
14Ace HardwareHome & Garden1.73×
15PharmacyBusiness & Career1.72×
16AirbnbTravel & Leisure1.70×
17J. C. PenneyShopping1.68×
18MenardsHome & Garden1.63×
19CruisesTravel & Leisure1.62×
20GeneticsKids & Family1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Beach house audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Beach house audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL1.70×
IndulgenceJOY1.61×
Design AffinityPREMIUM1.61×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Beach house audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.75×
ExtroversionTHRILL0.77×
MindfulnessBALANCE0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Beach house have in United States?

Beach house has an estimated audience of 2,514,296 people in United States, concentrated in Florida and California.

02

What is the gender split and age of Beach house fans?

70.0% of Beach house fans are female, 30.0% are male, with an average age of 42.9 years.

03

Which brands do Beach house fans like most?

Beach house fans show strongest brand affinity for Luxury real estate (3.09×), Beaches (1.85×), and Real property (2.47×) over the country average.

04

Where do Beach house fans live in United States?

Beach house fans in United States are most concentrated in Florida (reach ~500K), California (reach ~500K), and New York (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Beach house fans also like?

Beyond Beach house itself, the audience over-indexes on Beaches (1.85×), Real property (2.47×), Seaside resort (4.63×), and Microwave oven (2.94×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Beach house audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Beach house. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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