Bero-Zentrum Oberhausen Audience in Germany
Bero-Zentrum Oberhausen has an estimated audience of 517,979 people in Germany. 63.3% are female, 36.7% are male, average age 40.2. Top regions: Nordrhein-Westfalen, Hessen, Niedersachsen. Top brand affinities: Family, Tagesschau, Self care, Vacations, Bedroom furniture.
The average Bero-Zentrum Oberhausen fan in Germany is 40.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Hessen, Niedersachsen. Top brand affinities include Family, Tagesschau, Self care, with strongest over-indexing on Family (1.75× the country average). Demographically, the Bero-Zentrum Oberhausen audience skews more female with an average age of 40.2, and over-indexes on personality traits such as Indulgence, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: POI · Subtype: Shopping mall
Demographics of Bero-Zentrum Oberhausen fans
| Metric | Value |
|---|---|
| Female | 63.3% |
| Male | 36.7% |
| Average age | 40.2 |
| Estimated audience size | 517,979 |
Audience persona
The typical Bero-Zentrum Oberhausen fan in Germany is more female, around 40.2 years old, with strong Indulgence tendencies and a notable affinity for Family.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 388,484 | 12.74× |
| Hessen | 11,643 | 0.29× |
| Niedersachsen | 10,753 | 0.21× |
| Bayern | 10,142 | 0.12× |
| Baden-Württemberg | 8,409 | 0.12× |
| Rheinland-Pfalz | 5,453 | 0.21× |
| Berlin | 4,579 | 0.2× |
| Hamburg | 3,073 | 0.26× |
| Thüringen | 2,679 | 0.2× |
| Sachsen-Anhalt | 2,602 | 0.19× |
| Brandenburg | 2,412 | 0.15× |
| Mecklenburg-Vorpommern | 2,289 | 0.23× |
| Saarland | 2,275 | 0.36× |
| Bremen | 2,233 | 0.5× |
| Sachsen | 2,166 | 0.09× |
| Schleswig-Holstein | 2,132 | 0.11× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Family | 1.75× | Kids & Family |
| Tagesschau | 1.64× | Movies & TV |
| Self care | 2.86× | Health |
| Vacations | 2.29× | Travel & Leisure |
| Bedroom furniture | 3.67× | Home & Garden |
| IKEA | 1.63× | Home & Garden |
| Hairstyle | 2.35× | Beauty & Wellness |
| Spiegel Online | 1.57× | News |
| Stuttgart | 2.39× | Travel & Leisure |
| North Rhine-Westphalia | 1.92× | Travel & Leisure |
| Rossmann | 1.77× | Shopping |
| German language | 1.97× | Politics & Society |
| Hygiene | 2.27× | Beauty & Wellness |
| Walking | 3.02× | Sports |
| Airbnb | 1.56× | Travel & Leisure |
| Deichmann | 1.58× | Shopping |
| Ariana Grande | 3.07× | Music & Radio |
| Primark | 1.76× | Shopping |
| Transfermarkt | 1.64× | Sports |
| Drop shipping | 1.8× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.51 |
| Design Affinity | PREMIUM | 1.25 |
| DIY Mentality | THRILL | 1.24 |
| Family Orientation | CONSERVATISM | 1.22 |
| Creativity | OPEN | 1.2 |
| Price Sensitivity | PREMIUM | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 98.3% |
| Netherlands | 0.8% |
| China | 0.1% |
See Bero-Zentrum Oberhausen audiences in other countries
- Bero-Zentrum Oberhausen — United States
- Bero-Zentrum Oberhausen — United Kingdom
- Bero-Zentrum Oberhausen — France
- Bero-Zentrum Oberhausen — Italy
- Bero-Zentrum Oberhausen — Spain
- Bero-Zentrum Oberhausen — Brazil
- Bero-Zentrum Oberhausen — Japan
- Bero-Zentrum Oberhausen — South Korea
- Bero-Zentrum Oberhausen — India
More Shopping mall audiences in Germany
- Mall of Berlin (4,840,774)
- Outletcity Metzingen (2,919,203)
- Main-Taunus-Zentrum (2,632,549)
- Riem Arcaden (2,372,351)
- Weserpark (2,363,827)
Frequently asked questions
How many fans does Bero-Zentrum Oberhausen have in Germany?
Bero-Zentrum Oberhausen has an estimated audience of 517,979 people in Germany, concentrated in Nordrhein-Westfalen and Hessen.
What is the gender split and age of Bero-Zentrum Oberhausen fans?
63.3% of Bero-Zentrum Oberhausen fans are female, 36.7% are male, with an average age of 40.2 years.
Which brands do Bero-Zentrum Oberhausen fans like most?
Bero-Zentrum Oberhausen fans show strongest brand affinity for Family (1.75×), Tagesschau (1.64×), and Self care (2.86×) over the country average.
Where do Bero-Zentrum Oberhausen fans live in Germany?
Bero-Zentrum Oberhausen fans in Germany are most concentrated in Nordrhein-Westfalen (reach 388,484), Hessen (reach 11,643), and Niedersachsen (reach 10,753). These three regions account for the largest share of the active audience.
What other brands do Bero-Zentrum Oberhausen fans also like?
Beyond Bero-Zentrum Oberhausen itself, the audience over-indexes on Tagesschau (1.64×), Self care (2.86×), Vacations (2.29×), and Bedroom furniture (3.67×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Bero-Zentrum Oberhausen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.