Rascasse Audience Intelligence

Bero-Zentrum Oberhausen Audience in Germany

A data profile of the people who buy, follow and care about Bero-Zentrum Oberhausen in Germany — modelled from more than twelve digital signal sources. Bero-Zentrum Oberhausen has an estimated audience of 528,470 people in Germany.

#55among Shopping mall in Germany#947among POI in Germany#308in Shopping

The average Bero-Zentrum Oberhausen fan in Germany is 38.9 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Nature, Family, Vacations, with strongest over-indexing on Nature (2.74× the country average).

Demographically, the Bero-Zentrum Oberhausen audience skews more female with an average age of 38.9, and over-indexes on personality traits such as Indulgence, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Bero-Zentrum Oberhausen fan in Germany is more female, around 38.9 years old, with strong Indulgence tendencies and a notable affinity for Nature.

Category: Shopping · Type: POI · Subtype: Shopping mall

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bero-Zentrum Oberhausen profile in Germany.

Audience size
528K
in Germany
Gender
62.3%♀
37.7% male
Age
38.9
average years
Country rank
#11224
POI in Germany
Fig. 01

Search interest · 12-month trend

+25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bero-Zentrum Oberhausen fans

62.3% are female, 37.7% are male, average age 38.9.

Fig. 02

Gender split

62.3%
Female
37.7%
Male
Demographic split for Bero-Zentrum Oberhausen audience in Germany
MetricValue
Female62.3%
Male37.7%
Average age38.9
Estimated audience size528,470
Fig. 03

Age distribution

Ø 38.9
average years
Age distribution of the Bero-Zentrum Oberhausen audience in Germany
Age bracketShare%
16-1919%
20-2919%
30-3921%
40-4923%
50+17%
Fig. 04

Worldwide distribution

98.2%

of the worldwide Bero-Zentrum Oberhausen audience comes from Germany.

Worldwide audience distribution share by country for Bero-Zentrum Oberhausen
CountryShare
Germany98.2%
Netherlands0.9%
China0.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bero-Zentrum Oberhausen audience in Germany is strongest.

Fig. 05

Top regions by affinity

Bero-Zentrum Oberhausen fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~400K14.40×
02Bremen~4K0.85×
03Saarland~5K0.83×
04Mecklenburg-Vorpommern~8K0.80×
05Sachsen-Anhalt~10K0.79×
06Thüringen~10K0.78×
07Brandenburg~10K0.77×
08Sachsen~20K0.76×
09Schleswig-Holstein~10K0.75×
10Hamburg~7K0.67×
11Rheinland-Pfalz~20K0.61×
12Berlin~10K0.56×
13Baden-Württemberg~30K0.47×
14Hessen~20K0.44×
15Niedersachsen~20K0.43×
16Bayern~30K0.42×
Fig. 06

Affinity by region

Affinity by region — Bero-Zentrum Oberhausen, Germany
0.42×1.00×14.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bero-Zentrum Oberhausen audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bero-Zentrum Oberhausen audience
#·InterestCategoryAffinity×
01Bedroom furnitureHome & Garden4.47×
02VacationsTravel & Leisure2.90×
03NatureHome & Garden2.74×
04MSV DuisburgSports2.71×
05EmailTechnology & Electronics2.43×
06DinnerFood & Beverages2.42×
07FamilyKids & Family2.33×
08LodgingTravel & Leisure2.20×
09RefrigeratorHome & Garden1.97×
10Garden centreHome & Garden1.92×
11KitchenHome & Garden1.75×
12German languagePolitics & Society1.67×
13GermanyTravel & Leisure1.58×
14DeichmannShopping1.57×
15DüsseldorfTravel & Leisure1.56×
16IKEAHome & Garden1.53×
17TK MaxxShopping1.53×
18HairstyleBeauty & Wellness1.53×
19TattoosFashion & Accessoires1.52×
20PrimarkShopping1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bero-Zentrum Oberhausen audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bero-Zentrum Oberhausen audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.56×
Family OrientationCONSERVATISM1.34×
Design AffinityPREMIUM1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bero-Zentrum Oberhausen audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.91×
Social Media UsageJOY0.97×
Need for SecurityCONSERVATISM0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bero-Zentrum Oberhausen have in Germany?

Bero-Zentrum Oberhausen has an estimated audience of 528,470 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Bero-Zentrum Oberhausen fans?

62.3% of Bero-Zentrum Oberhausen fans are female, 37.7% are male, with an average age of 38.9 years.

03

Which brands do Bero-Zentrum Oberhausen fans like most?

Bero-Zentrum Oberhausen fans show strongest brand affinity for Nature (2.74×), Family (2.33×), and Vacations (2.9×) over the country average.

04

Where do Bero-Zentrum Oberhausen fans live in Germany?

Bero-Zentrum Oberhausen fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~30K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Bero-Zentrum Oberhausen fans also like?

Beyond Bero-Zentrum Oberhausen itself, the audience over-indexes on Family (2.33×), Vacations (2.9×), Germany (1.58×), and Bedroom furniture (4.47×) compared to the Germany average.

Appendix

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Bero-Zentrum Oberhausen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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