Bero-Zentrum Oberhausen Audience in Germany
Bero-Zentrum Oberhausen has an estimated audience of 517,979 people in Germany. 63.3% are female, 36.7% are male, average age 40.2. Top regions: Nordrhein-Westfalen, Hessen, Niedersachsen. Top brand affinities: Gil Ofarim, Home Office, Stradivarius, Škoda Kodiaq, Keeper (password manager).
The average Bero-Zentrum Oberhausen fan in Germany is 40.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Hessen, Niedersachsen. Top brand affinities include Gil Ofarim, Home Office, Stradivarius, with strongest over-indexing on Gil Ofarim (1.99× the country average). Demographically, the Bero-Zentrum Oberhausen audience skews more female with an average age of 40.2, and over-indexes on personality traits such as Indulgence, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: POI · Subtype: Shopping mall
Demographics of Bero-Zentrum Oberhausen fans
| Metric | Value |
|---|---|
| Female | 63.3% |
| Male | 36.7% |
| Average age | 40.2 |
| Estimated audience size | 517,979 |
Audience persona
The typical Bero-Zentrum Oberhausen fan in Germany is more female, around 40.2 years old, with strong Indulgence tendencies and a notable affinity for Gil Ofarim.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 388,484 | 12.74× |
| Hessen | 11,643 | 0.29× |
| Niedersachsen | 10,753 | 0.21× |
| Bayern | 10,142 | 0.12× |
| Baden-Württemberg | 8,409 | 0.12× |
| Rheinland-Pfalz | 5,453 | 0.21× |
| Berlin | 4,579 | 0.2× |
| Hamburg | 3,073 | 0.26× |
| Thüringen | 2,679 | 0.2× |
| Sachsen-Anhalt | 2,602 | 0.19× |
| Brandenburg | 2,412 | 0.15× |
| Mecklenburg-Vorpommern | 2,289 | 0.23× |
| Saarland | 2,275 | 0.36× |
| Bremen | 2,233 | 0.5× |
| Sachsen | 2,166 | 0.09× |
| Schleswig-Holstein | 2,132 | 0.11× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gil Ofarim | 1.99× | Music & Radio |
| Home Office | 1.64× | Business & Career |
| Stradivarius | 1.97× | Shopping |
| Škoda Kodiaq | 2.17× | Cars & Mobility |
| Keeper (password manager) | 4.26× | Technology & Electronics |
| Home Delivery | 2.01× | Food & Beverages |
| Corfu (regional unit) | 2.23× | Travel & Leisure |
| Picnic | 2.42× | Kids & Family |
| Staycation | 2.39× | Home & Garden |
| Bank account | 1.76× | Business & Career |
| The Hunt (2012 film) | 2.61× | Movies & TV |
| Cachorro | 1.8× | Pets & Animals |
| Volvo V60 | 2.34× | Cars & Mobility |
| Theocracy | 4.3× | Music & Radio |
| Buddy – The Buddy Holly Story | 1.98× | Music & Radio |
| Pantsuit | 2.67× | Fashion & Accessoires |
| Jersey (fabric) | 2.02× | Fashion & Accessoires |
| Zagreb | 1.53× | Travel & Leisure |
| Liberace | 2.17× | Music & Radio |
| Gloria | 1.66× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.51 |
| Design Affinity | PREMIUM | 1.25 |
| DIY Mentality | THRILL | 1.24 |
| Family Orientation | CONSERVATISM | 1.22 |
| Creativity | OPEN | 1.2 |
| Price Sensitivity | PREMIUM | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 98.3% |
| Netherlands | 0.8% |
| China | 0.1% |
See Bero-Zentrum Oberhausen audiences in other countries
- Bero-Zentrum Oberhausen — United States
- Bero-Zentrum Oberhausen — United Kingdom
- Bero-Zentrum Oberhausen — France
- Bero-Zentrum Oberhausen — Italy
- Bero-Zentrum Oberhausen — Spain
- Bero-Zentrum Oberhausen — Brazil
- Bero-Zentrum Oberhausen — Japan
- Bero-Zentrum Oberhausen — South Korea
- Bero-Zentrum Oberhausen — India
More Shopping mall audiences in Germany
- Mall of Berlin (4,840,774)
- Outletcity Metzingen (2,919,203)
- Main-Taunus-Zentrum (2,632,549)
- Riem Arcaden (2,372,351)
- Weserpark (2,363,827)
Frequently asked questions
How many fans does Bero-Zentrum Oberhausen have in Germany?
Bero-Zentrum Oberhausen has an estimated audience of 517,979 people in Germany, concentrated in Nordrhein-Westfalen and Hessen.
What is the gender split and age of Bero-Zentrum Oberhausen fans?
63.3% of Bero-Zentrum Oberhausen fans are female, 36.7% are male, with an average age of 40.2 years.
Which brands do Bero-Zentrum Oberhausen fans like most?
Bero-Zentrum Oberhausen fans show strongest brand affinity for Gil Ofarim (1.99×), Home Office (1.64×), and Stradivarius (1.97×) over the country average.
Where do Bero-Zentrum Oberhausen fans live in Germany?
Bero-Zentrum Oberhausen fans in Germany are most concentrated in Nordrhein-Westfalen (reach 388,484), Hessen (reach 11,643), and Niedersachsen (reach 10,753). These three regions account for the largest share of the active audience.
What other brands do Bero-Zentrum Oberhausen fans also like?
Beyond Bero-Zentrum Oberhausen itself, the audience over-indexes on Home Office (1.64×), Stradivarius (1.97×), Škoda Kodiaq (2.17×), and Keeper (password manager) (4.26×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Bero-Zentrum Oberhausen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.