BioMarkt Audience in Germany
BioMarkt has an estimated audience of 498,292 people in Germany. 62.0% are female, 38.0% are male, average age 40.3. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Gil Ofarim, Stradivarius, Škoda Kodiaq, Home Delivery, Keeper (password manager).
The average BioMarkt fan in Germany is 40.3 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Gil Ofarim, Stradivarius, Škoda Kodiaq, with strongest over-indexing on Gil Ofarim (1.67× the country average). Demographically, the BioMarkt audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Indulgence, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Brand · Subtype: Supermarket
Demographics of BioMarkt fans
| Metric | Value |
|---|---|
| Female | 62.0% |
| Male | 38.0% |
| Average age | 40.3 |
| Estimated audience size | 498,292 |
Audience persona
The typical BioMarkt fan in Germany is more female, around 40.3 years old, with strong Indulgence tendencies and a notable affinity for Gil Ofarim.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 124,193 | 1.55× |
| Nordrhein-Westfalen | 102,345 | 0.94× |
| Baden-Württemberg | 66,402 | 0.98× |
| Berlin | 61,083 | 2.74× |
| Niedersachsen | 41,097 | 0.85× |
| Hessen | 29,286 | 0.77× |
| Sachsen | 25,815 | 1.06× |
| Hamburg | 18,634 | 1.65× |
| Rheinland-Pfalz | 18,069 | 0.72× |
| Schleswig-Holstein | 17,095 | 0.96× |
| Brandenburg | 11,282 | 0.73× |
| Sachsen-Anhalt | 8,003 | 0.62× |
| Thüringen | 5,758 | 0.45× |
| Saarland | 4,421 | 0.72× |
| Bremen | 3,821 | 0.9× |
| Mecklenburg-Vorpommern | 3,416 | 0.36× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gil Ofarim | 1.67× | Music & Radio |
| Stradivarius | 1.72× | Shopping |
| Škoda Kodiaq | 1.68× | Cars & Mobility |
| Home Delivery | 1.76× | Food & Beverages |
| Keeper (password manager) | 2.33× | Technology & Electronics |
| Cachorro | 1.85× | Pets & Animals |
| Headhunters (film) | 2.33× | Movies & TV |
| Figure painting (hobby) | 1.98× | Arts & Culture |
| Picnic | 1.52× | Kids & Family |
| Esra Erol | 2.2× | Movies & TV |
| Durban University of Technology | 1.94× | Business & Career |
| Coworking | 1.57× | Business & Career |
| Microsoft Exchange Server | 4.93× | Technology & Electronics |
| Glashütte | 1.65× | Travel & Leisure |
| Preacher (comics) | 2.56× | Literature |
| Pantsuit | 2.45× | Fashion & Accessoires |
| Buddy – The Buddy Holly Story | 1.74× | Music & Radio |
| Throne of Glass | 2.01× | Literature |
| Gender-neutral language | 1.88× | Politics & Society |
| Jaguar F-Pace | 2.16× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.62 |
| DIY Mentality | THRILL | 1.36 |
| Sustainability | BALANCE | 1.33 |
| Healthy Lifestyle | BALANCE | 1.3 |
| Design Affinity | PREMIUM | 1.26 |
| Sports Activity | POWER | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 87.3% |
| Austria | 4.0% |
| Switzerland | 1.1% |
See BioMarkt audiences in other countries
More Supermarket audiences in Germany
Frequently asked questions
How many fans does BioMarkt have in Germany?
BioMarkt has an estimated audience of 498,292 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of BioMarkt fans?
62.0% of BioMarkt fans are female, 38.0% are male, with an average age of 40.3 years.
Which brands do BioMarkt fans like most?
BioMarkt fans show strongest brand affinity for Gil Ofarim (1.67×), Stradivarius (1.72×), and Škoda Kodiaq (1.68×) over the country average.
Where do BioMarkt fans live in Germany?
BioMarkt fans in Germany are most concentrated in Bayern (reach 124,193), Nordrhein-Westfalen (reach 102,345), and Baden-Württemberg (reach 66,402). These three regions account for the largest share of the active audience.
What other brands do BioMarkt fans also like?
Beyond BioMarkt itself, the audience over-indexes on Stradivarius (1.72×), Škoda Kodiaq (1.68×), Home Delivery (1.76×), and Keeper (password manager) (2.33×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for BioMarkt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.