Bremer Weihnachtsmarkt Audience in Germany
Bremer Weihnachtsmarkt has an estimated audience of 407,431 people in Germany. 55.0% are female, 45.0% are male, average age 40.5. Top regions: Niedersachsen, Bremen, Nordrhein-Westfalen. Top brand affinities: Home Office, Progressive rock, Stradivarius, Time (magazine), Israel.
The average Bremer Weihnachtsmarkt fan in Germany is 40.5 years old, balanced, and lives primarily in Niedersachsen. The audience is concentrated in Niedersachsen, Bremen, Nordrhein-Westfalen. Top brand affinities include Home Office, Progressive rock, Stradivarius, with strongest over-indexing on Home Office (1.91× the country average). Demographically, the Bremer Weihnachtsmarkt audience skews balanced with an average age of 40.5, and over-indexes on personality traits such as LGBTQ+ Identity, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Event · Subtype: Volksfest
Demographics of Bremer Weihnachtsmarkt fans
| Metric | Value |
|---|---|
| Female | 55.0% |
| Male | 45.0% |
| Average age | 40.5 |
| Estimated audience size | 407,431 |
Audience persona
The typical Bremer Weihnachtsmarkt fan in Germany is balanced, around 40.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Home Office.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Niedersachsen | 72,257 | 1.83× |
| Bremen | 41,566 | 11.93× |
| Nordrhein-Westfalen | 14,292 | 0.16× |
| Hamburg | 10,929 | 1.19× |
| Schleswig-Holstein | 3,377 | 0.23× |
| Hessen | 3,180 | 0.1× |
| Bayern | 2,475 | 0.04× |
| Baden-Württemberg | 2,327 | 0.04× |
| Berlin | 1,717 | 0.09× |
| Rheinland-Pfalz | 1,002 | 0.05× |
| Sachsen | 824 | 0.04× |
| Mecklenburg-Vorpommern | 782 | 0.1× |
| Brandenburg | 748 | 0.06× |
| Sachsen-Anhalt | 676 | 0.06× |
| Thüringen | 486 | 0.05× |
| Saarland | 146 | 0.03× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home Office | 1.91× | Business & Career |
| Progressive rock | 2.32× | Music & Radio |
| Stradivarius | 1.82× | Shopping |
| Time (magazine) | 1.91× | News |
| Israel | 1.81× | Travel & Leisure |
| Home Delivery | 1.85× | Food & Beverages |
| Preacher (comics) | 4.41× | Literature |
| Chalkidiki | 2.65× | Travel & Leisure |
| Oliver Kahn | 2.01× | Sports |
| Matala, Crete | 4.92× | Travel & Leisure |
| Volvo V60 | 2.33× | Cars & Mobility |
| Esra Erol | 2.54× | Movies & TV |
| Keeper (password manager) | 1.91× | Technology & Electronics |
| New Era (Namibia) | 1.82× | News |
| Emperor Entertainment Group | 1.58× | Business & Career |
| Zagreb | 1.61× | Travel & Leisure |
| Bull riding | 2.67× | Sports |
| Figure painting (hobby) | 1.57× | Arts & Culture |
| Euphonium | 4.16× | Music & Radio |
| Inha University | 6.75× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.78 |
| Pet Ownership | JOY | 1.46 |
| Tradition | CONSERVATISM | 1.22 |
| Indulgence | JOY | 1.19 |
| Sports Activity | POWER | 1.15 |
| DIY Mentality | THRILL | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 97.3% |
| Netherlands | 0.6% |
| China | 0.3% |
See Bremer Weihnachtsmarkt audiences in other countries
- Bremer Weihnachtsmarkt — United States
- Bremer Weihnachtsmarkt — United Kingdom
- Bremer Weihnachtsmarkt — France
- Bremer Weihnachtsmarkt — Italy
- Bremer Weihnachtsmarkt — Spain
- Bremer Weihnachtsmarkt — Brazil
- Bremer Weihnachtsmarkt — Japan
- Bremer Weihnachtsmarkt — South Korea
- Bremer Weihnachtsmarkt — India
More Volksfest audiences in Germany
- Oktoberfest (2,440,611)
- Cranger Kirmes (1,225,510)
- Mainfest (977,694)
- Stuttgarter Weihnachtsmarkt (781,376)
- Dortmunder Weihnachtsmarkt (668,629)
Frequently asked questions
How many fans does Bremer Weihnachtsmarkt have in Germany?
Bremer Weihnachtsmarkt has an estimated audience of 407,431 people in Germany, concentrated in Niedersachsen and Bremen.
What is the gender split and age of Bremer Weihnachtsmarkt fans?
55.0% of Bremer Weihnachtsmarkt fans are female, 45.0% are male, with an average age of 40.5 years.
Which brands do Bremer Weihnachtsmarkt fans like most?
Bremer Weihnachtsmarkt fans show strongest brand affinity for Home Office (1.91×), Progressive rock (2.32×), and Stradivarius (1.82×) over the country average.
Where do Bremer Weihnachtsmarkt fans live in Germany?
Bremer Weihnachtsmarkt fans in Germany are most concentrated in Niedersachsen (reach 72,257), Bremen (reach 41,566), and Nordrhein-Westfalen (reach 14,292). These three regions account for the largest share of the active audience.
What other brands do Bremer Weihnachtsmarkt fans also like?
Beyond Bremer Weihnachtsmarkt itself, the audience over-indexes on Progressive rock (2.32×), Stradivarius (1.82×), Time (magazine) (1.91×), and Israel (1.81×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Bremer Weihnachtsmarkt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.