Rascasse Audience Intelligence

Bremer Weihnachtsmarkt Audience in Germany

A data profile of the people who buy, follow and care about Bremer Weihnachtsmarkt in Germany — modelled from more than twelve digital signal sources. Bremer Weihnachtsmarkt has an estimated audience of 509,415 people in Germany.

#11among Volksfest in Germany#146among Event in Germany#901in Travel & Leisure

The average Bremer Weihnachtsmarkt fan in Germany is 39.7 years old, more female, and lives primarily in Niedersachsen.

The audience is concentrated in Niedersachsen, Bremen, Nordrhein-Westfalen.

Top brand affinities include Telegram, Christmas market, Tagesschau, with strongest over-indexing on Telegram (5.97× the country average).

Demographically, the Bremer Weihnachtsmarkt audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Tradition, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Bremer Weihnachtsmarkt fan in Germany is more female, around 39.7 years old, with strong Tradition tendencies and a notable affinity for Telegram.

Category: Travel & Leisure · Type: Event · Subtype: Volksfest

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bremer Weihnachtsmarkt profile in Germany.

Audience size
509K
in Germany
Gender
56.6%♀
43.4% male
Age
39.7
average years
Country rank
#11555
Event in Germany
Fig. 01

Search interest · 12-month trend

-20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bremer Weihnachtsmarkt fans

56.6% are female, 43.4% are male, average age 39.7.

Fig. 02

Gender split

56.6%
Female
43.4%
Male
Demographic split for Bremer Weihnachtsmarkt audience in Germany
MetricValue
Female56.6%
Male43.4%
Average age39.7
Estimated audience size509,415
Fig. 03

Age distribution

Ø 39.7
average years
Age distribution of the Bremer Weihnachtsmarkt audience in Germany
Age bracketShare%
16-1918%
20-2919%
30-3921%
40-4924%
50+18%
Fig. 04

Worldwide distribution

96.9%

of the worldwide Bremer Weihnachtsmarkt audience comes from Germany.

Worldwide audience distribution share by country for Bremer Weihnachtsmarkt
CountryShare
Germany96.9%
Netherlands1.0%
China0.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bremer Weihnachtsmarkt audience in Germany is strongest.

Fig. 05

Top regions by affinity

Bremer Weihnachtsmarkt fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~40K12.34×
02Niedersachsen~60K1.65×
03Hamburg~10K1.05×
04Saarland~3K0.55×
05Thüringen~3K0.32×
06Schleswig-Holstein~4K0.27×
07Sachsen-Anhalt~3K0.27×
08Mecklenburg-Vorpommern~2K0.26×
09Brandenburg~3K0.24×
10Rheinland-Pfalz~4K0.20×
11Sachsen~4K0.19×
12Nordrhein-Westfalen~10K0.15×
13Berlin~3K0.14×
14Hessen~4K0.13×
15Baden-Württemberg~6K0.11×
16Bayern~6K0.10×
Fig. 06

Affinity by region

Affinity by region — Bremer Weihnachtsmarkt, Germany
0.10×1.00×12.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bremer Weihnachtsmarkt audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bremer Weihnachtsmarkt audience
#·InterestCategoryAffinity×
01Same-sex marriageKids & Family13.79×
02Scotland national football teamSports10.47×
03Love ActuallyMovies & TV7.72×
04Ramadan (calendar month)Politics & Society7.68×
05Earth DayPolitics & Society7.59×
06Christmas marketFood & Beverages7.53×
07TelegramInternet & Social Media5.97×
08New Year's EveHome & Garden5.83×
091. FC MagdeburgSports4.70×
10MoodleTechnology & Electronics4.56×
11FundraisingBusiness & Career4.27×
12Lindsey VonnSports2.94×
13VacationsTravel & Leisure2.61×
14NatureHome & Garden2.41×
15TagesschauMovies & TV2.40×
16TransfermarktSports2.02×
17FamilyKids & Family1.96×
18SV Werder BremenSports1.93×
19Netto Marken-DiscountShopping1.69×
20GermanyTravel & Leisure1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bremer Weihnachtsmarkt audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bremer Weihnachtsmarkt audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.45×
Community OrientationOPEN1.32×
Need for SecurityCONSERVATISM1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bremer Weihnachtsmarkt audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.77×
SustainabilityBALANCE0.90×
Risk AppetiteTHRILL0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bremer Weihnachtsmarkt have in Germany?

Bremer Weihnachtsmarkt has an estimated audience of 509,415 people in Germany, concentrated in Niedersachsen and Bremen.

02

What is the gender split and age of Bremer Weihnachtsmarkt fans?

56.6% of Bremer Weihnachtsmarkt fans are female, 43.4% are male, with an average age of 39.7 years.

03

Which brands do Bremer Weihnachtsmarkt fans like most?

Bremer Weihnachtsmarkt fans show strongest brand affinity for Telegram (5.97×), Christmas market (7.53×), and Tagesschau (2.4×) over the country average.

04

Where do Bremer Weihnachtsmarkt fans live in Germany?

Bremer Weihnachtsmarkt fans in Germany are most concentrated in Niedersachsen (reach ~60K), Bremen (reach ~40K), and Nordrhein-Westfalen (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do Bremer Weihnachtsmarkt fans also like?

Beyond Bremer Weihnachtsmarkt itself, the audience over-indexes on Christmas market (7.53×), Tagesschau (2.4×), Love Actually (7.72×), and Nature (2.41×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Bremer Weihnachtsmarkt audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Bremer Weihnachtsmarkt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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