Brose Bamberg Audience in Germany

Brose Bamberg logo

Brose Bamberg has an estimated audience of 435,052 people in Germany. 37.8% are female, 62.2% are male, average age 36.0. Top regions: Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities: Borussia Dortmund, REWE, Soccer, FIFA World Cup, Bayerischer Rundfunk.

The average Brose Bamberg fan in Germany is 36.0 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities include Borussia Dortmund, REWE, Soccer, with strongest over-indexing on Borussia Dortmund (4.77× the country average). Demographically, the Brose Bamberg audience skews more male with an average age of 36.0, and over-indexes on personality traits such as Sustainability, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: Basketball

Demographics of Brose Bamberg fans

Demographic split for Brose Bamberg audience in Germany
MetricValue
Female37.8%
Male62.2%
Average age36.0
Estimated audience size435,052

Audience persona

The typical Brose Bamberg fan in Germany is more male, around 36.0 years old, with strong Sustainability tendencies and a notable affinity for Borussia Dortmund.

Top regions in Germany

Top regions ranked by reach for Brose Bamberg in Germany
RegionReachAffinity
Bayern325,2189.71×
Baden-Württemberg31,9140.54×
Nordrhein-Westfalen28,1340.3×
Hessen25,2550.76×
Niedersachsen20,9490.5×
Sachsen10,4730.49×
Berlin10,1520.52×
Thüringen9,8600.89×
Rheinland-Pfalz7,7330.36×
Sachsen-Anhalt4,4150.39×
Hamburg3,9460.4×
Schleswig-Holstein3,3050.21×
Brandenburg2,8300.21×
Mecklenburg-Vorpommern2,0580.25×
Saarland1,0880.2×
Bremen9400.25×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Brose Bamberg audience
BrandAffinityCategory
Borussia Dortmund4.77×Sports
REWE3.6×Shopping
Soccer3.28×Sports
FIFA World Cup3.37×Sports
Bayerischer Rundfunk5.71×Movies & TV
Edeka2.95×Shopping
YouTube2.54×Movies & TV
Comedy movies3.06×Movies & TV
Rock music2.85×Music & Radio
Photography2.71×Arts & Culture
Nature2.84×Home & Garden
Instagram2.34×Internet & Social Media
Real estate2.91×Business & Career
Shopping1.98×Shopping
Automobiles2.55×Cars & Mobility
Beauty2.13×Beauty & Wellness
Current events2.52×Arts & Culture
Deutsche Bahn2.78×Cars & Mobility
Design2.04×Home & Garden
Bild2.32×News

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Brose Bamberg audience
TraitClusterScore
SustainabilityBALANCE1.19
Sports ActivityPOWER1.18
Early Adopter MentalityPOWER1.09
LGBTQ+ IdentityOPEN1.05
Career OrientationPOWER1.04
Social Media UsageJOY0.97

Worldwide distribution

Worldwide audience distribution share by country for Brose Bamberg
CountryShare
Germany82.2%
United States3.5%
China1.4%

See Brose Bamberg audiences in other countries

More Basketball audiences in Germany

Frequently asked questions

How many fans does Brose Bamberg have in Germany?

Brose Bamberg has an estimated audience of 435,052 people in Germany, concentrated in Bayern and Baden-Württemberg.

What is the gender split and age of Brose Bamberg fans?

37.8% of Brose Bamberg fans are female, 62.2% are male, with an average age of 36.0 years.

Which brands do Brose Bamberg fans like most?

Brose Bamberg fans show strongest brand affinity for Borussia Dortmund (4.77×), REWE (3.6×), and Soccer (3.28×) over the country average.

Where do Brose Bamberg fans live in Germany?

Brose Bamberg fans in Germany are most concentrated in Bayern (reach 325,218), Baden-Württemberg (reach 31,914), and Nordrhein-Westfalen (reach 28,134). These three regions account for the largest share of the active audience.

What other brands do Brose Bamberg fans also like?

Beyond Brose Bamberg itself, the audience over-indexes on REWE (3.6×), Soccer (3.28×), FIFA World Cup (3.37×), and Bayerischer Rundfunk (5.71×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Brose Bamberg. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.