Rascasse Audience Intelligence

Carbon Audience in Germany

A data profile of the people who buy, follow and care about Carbon in Germany — modelled from more than twelve digital signal sources. Carbon has an estimated audience of 778,902 people in Germany.

#3649among Topic in Germany#509in Home & Garden

The average Carbon fan in Germany is 37.5 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Ronaldinho, Energy bar, Tagesschau, with strongest over-indexing on Ronaldinho (15.9× the country average).

Demographically, the Carbon audience skews more female with an average age of 37.5, and over-indexes on personality traits such as Quality Awareness, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Carbon fan in Germany is more female, around 37.5 years old, with strong Quality Awareness tendencies and a notable affinity for Ronaldinho.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Carbon profile in Germany.

Audience size
779K
in Germany
Gender
55.2%♀
44.8% male
Age
37.5
average years
Country rank
#8078
Topic in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Carbon fans

55.2% are female, 44.8% are male, average age 37.5.

Fig. 02

Gender split

55.2%
Female
44.8%
Male
Demographic split for Carbon audience in Germany
MetricValue
Female55.2%
Male44.8%
Average age37.5
Estimated audience size778,902
Fig. 03

Age distribution

Ø 37.5
average years
Age distribution of the Carbon audience in Germany
Age bracketShare%
16-1922%
20-2921%
30-3920%
40-4921%
50+15%
Fig. 04

Worldwide distribution

1.9%

of the worldwide Carbon audience comes from Germany.

Worldwide audience distribution share by country for Carbon
CountryShare
United States26.4%
United Kingdom5.3%
Italy3.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Carbon audience in Germany is strongest.

Fig. 05

Top regions by affinity

Carbon fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~100K1.13×
02Baden-Württemberg~100K1.12×
03Nordrhein-Westfalen~200K1.10×
04Hessen~60K1.07×
05Hamburg~20K1.07×
06Sachsen~40K1.03×
07Niedersachsen~80K1.02×
08Rheinland-Pfalz~40K1.02×
09Thüringen~20K1.02×
10Schleswig-Holstein~30K0.99×
11Bremen~6K0.97×
12Berlin~30K0.94×
13Brandenburg~20K0.93×
14Sachsen-Anhalt~20K0.90×
15Saarland~9K0.89×
16Mecklenburg-Vorpommern~10K0.86×
Fig. 06

Affinity by region

Affinity by region — Carbon, Germany
0.86×1.00×1.13×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Carbon audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Carbon audience
#·InterestCategoryAffinity×
01RonaldinhoSports15.90×
02Daytona International SpeedwaySports12.95×
03Hilary SwankMovies & TV10.83×
04Ric FlairSports10.15×
05James FrancoMovies & TV8.27×
06Energy barFood & Beverages6.48×
07Bicycle wheelCars & Mobility5.69×
08HertzCars & Mobility5.33×
09Italo discoMusic & Radio4.77×
10Art jewelryFashion & Accessoires3.72×
11EurodanceMusic & Radio3.28×
12Robert RedfordMovies & TV3.13×
13Real propertyHome & Garden2.44×
14RefrigeratorHome & Garden2.36×
15FocusNews1.93×
16DessertsFood & Beverages1.86×
17TagesschauMovies & TV1.79×
18Müller (company)Food & Beverages1.76×
19TattoosFashion & Accessoires1.75×
20Netto Marken-DiscountShopping1.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Carbon audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Carbon audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.63×
ExtroversionTHRILL1.45×
Risk AppetiteTHRILL1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Carbon audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.79×
CreativityOPEN0.87×
Sports ActivityPOWER0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Carbon have in Germany?

Carbon has an estimated audience of 778,902 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Carbon fans?

55.2% of Carbon fans are female, 44.8% are male, with an average age of 37.5 years.

03

Which brands do Carbon fans like most?

Carbon fans show strongest brand affinity for Ronaldinho (15.9×), Energy bar (6.48×), and Tagesschau (1.79×) over the country average.

04

Where do Carbon fans live in Germany?

Carbon fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Carbon fans also like?

Beyond Carbon itself, the audience over-indexes on Energy bar (6.48×), Tagesschau (1.79×), Müller (company) (1.76×), and Bicycle wheel (5.69×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Carbon audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Carbon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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