Rascasse Audience Intelligence

Carbon Audience in United States

A data profile of the people who buy, follow and care about Carbon in United States — modelled from more than twelve digital signal sources. Carbon has an estimated audience of 10,867,720 people in United States.

#2137among Topic in United States#234in Home & Garden

The average Carbon fan in United States is 40.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Illinois.

Top brand affinities include Google Maps, Chuck Norris, Do it yourself (DIY), with strongest over-indexing on Google Maps (5.12× the country average).

Demographically, the Carbon audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Patriotism, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Carbon fan in United States is more female, around 40.4 years old, with strong Patriotism tendencies and a notable affinity for Google Maps.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Carbon profile in United States.

Audience size
10.9M
in United States
Gender
59.7%♀
40.3% male
Age
40.4
average years
Country rank
#3301
Topic in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Carbon fans

59.7% are female, 40.3% are male, average age 40.4.

Fig. 02

Gender split

59.7%
Female
40.3%
Male
Demographic split for Carbon audience in United States
MetricValue
Female59.7%
Male40.3%
Average age40.4
Estimated audience size10,867,720
Fig. 03

Age distribution

Ø 40.4
average years
Age distribution of the Carbon audience in United States
Age bracketShare%
16-1917%
20-2919%
30-3920%
40-4922%
50+22%
Fig. 04

Worldwide distribution

26.4%

of the worldwide Carbon audience comes from United States.

Worldwide audience distribution share by country for Carbon
CountryShare
United States26.4%
United Kingdom5.3%
Italy3.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Carbon audience in United States is strongest.

Fig. 05

Top regions by affinity

Carbon fans by region: top regions in United States
#RegionReachAffinity×
01Illinois~900K2.55×
02California~1.5M1.40×
03Texas~1.5M1.40×
04Georgia~400K1.16×
05Louisiana~200K1.14×
06Utah~100K1.14×
07Virginia~300K1.13×
08Oklahoma~100K1.13×
09New Mexico~60K1.12×
10Florida~800K1.08×
11Arizona~200K1.07×
12Indiana~200K1.07×
13Washington~200K1.06×
14North Carolina~300K1.05×
15Tennessee~200K1.05×
16Alabama~200K1.05×
17New Jersey~300K1.02×
18Nevada~100K1.02×
19Maryland~200K1.00×
20Kansas~90K1.00×
21South Carolina~200K0.99×
22Kentucky~100K0.99×
23Nebraska~50K0.99×
24Pennsylvania~400K0.98×
25South Dakota~20K0.98×
26Colorado~200K0.97×
27New York~600K0.96×
28Hawaii~40K0.96×
29Oregon~100K0.95×
30Connecticut~100K0.95×
31Arkansas~90K0.95×
32Mississippi~80K0.95×
33Washington, District of Columbia~30K0.95×
34Minnesota~100K0.94×
35Idaho~50K0.94×
36Wisconsin~200K0.93×
37Alaska~20K0.91×
38North Dakota~20K0.91×
39Iowa~80K0.90×
40Delaware~30K0.90×
41Massachusetts~200K0.89×
42Ohio~300K0.88×
43Missouri~200K0.87×
44Montana~30K0.86×
45West Virginia~40K0.85×
46Maine~30K0.84×
47New Hampshire~40K0.82×
48Rhode Island~30K0.80×
49Vermont~20K0.80×
50Michigan~200K0.78×
Fig. 06

Affinity by region

Affinity by region — Carbon, United States
0.78×1.00×2.55×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Carbon audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Carbon audience
#·InterestCategoryAffinity×
01Google MapsInternet & Social Media5.12×
02Meg RyanMovies & TV5.12×
03Nissan RogueCars & Mobility5.10×
04ShellfishFood & Beverages4.27×
05Chuck NorrisMovies & TV3.67×
06Web serverTechnology & Electronics3.05×
07Non-alcoholic beverageFood & Beverages2.43×
08Natural skin careBeauty & Wellness2.08×
09Real propertyHome & Garden2.05×
10NASDAQBusiness & Career2.00×
11Enterprise Rent-A-CarCars & Mobility1.95×
12InnovationBusiness & Career1.87×
13GeneticsKids & Family1.78×
14PastryFood & Beverages1.74×
15Google FlightsTravel & Leisure1.73×
16Subscription business modelShopping1.63×
17Ace HardwareHome & Garden1.63×
18Do it yourself (DIY)Home & Garden1.62×
19Vintage clothingFashion & Accessoires1.62×
20MilkFood & Beverages1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Carbon audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Carbon audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.64×
DIY MentalityTHRILL1.36×
Design AffinityPREMIUM1.25×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Carbon audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.82×
Pet OwnershipJOY0.85×
Family OrientationCONSERVATISM0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Carbon have in United States?

Carbon has an estimated audience of 10,867,720 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Carbon fans?

59.7% of Carbon fans are female, 40.3% are male, with an average age of 40.4 years.

03

Which brands do Carbon fans like most?

Carbon fans show strongest brand affinity for Google Maps (5.12×), Chuck Norris (3.67×), and Do it yourself (DIY) (1.62×) over the country average.

04

Where do Carbon fans live in United States?

Carbon fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1.5M), and Illinois (reach ~900K). These three regions account for the largest share of the active audience.

05

What other brands do Carbon fans also like?

Beyond Carbon itself, the audience over-indexes on Chuck Norris (3.67×), Do it yourself (DIY) (1.62×), Shellfish (4.27×), and Real property (2.05×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Carbon audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Carbon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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