Carbon Audience in United States

Carbon logo

Carbon has an estimated audience of 10,867,720 people in United States. 59.7% are female, 40.3% are male, average age 40.4. Top regions: California, Texas, Florida. Top brand affinities: Bank account, Historic site, Israel, Collectable, Natural rubber.

The average Carbon fan in United States is 40.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Bank account, Historic site, Israel, with strongest over-indexing on Bank account (3.04× the country average). Demographically, the Carbon audience skews more female with an average age of 40.4, and over-indexes on personality traits such as DIY Mentality, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Carbon fans

Demographic split for Carbon audience in United States
MetricValue
Female59.7%
Male40.3%
Average age40.4
Estimated audience size10,867,720

Audience persona

The typical Carbon fan in United States is more female, around 40.4 years old, with strong DIY Mentality tendencies and a notable affinity for Bank account.

Top regions in United States

Top regions ranked by reach for Carbon in United States
RegionReachAffinity
California1,794,9521.5×
Texas1,357,1021.45×
Florida925,0541.26×
New York689,8511.14×
Illinois516,6461.43×
Georgia402,1551.2×
Pennsylvania356,7640.97×
North Carolina345,0631.06×
New Jersey315,9171.14×
Virginia304,0851.15×
Ohio286,4650.86×
Tennessee268,8261.23×
Washington261,6311.2×
Arizona247,3821.11×
Michigan230,6710.81×
Massachusetts210,4830.98×
Maryland205,1941.1×
Indiana202,2331.02×
Colorado185,4501.08×
Alabama163,8361.08×
Wisconsin158,5490.97×
Minnesota158,2411.02×
Missouri155,3070.89×
South Carolina153,4250.94×
Louisiana149,1041.06×
Oregon131,3131.05×
Kentucky128,7290.94×
Oklahoma128,5151.06×
Nevada111,5331.06×
Connecticut110,0351.01×
Utah109,6871.13×
Mississippi87,5640.98×
Iowa85,9180.96×
Arkansas81,5660.91×
Kansas78,3020.91×
New Mexico63,0431.16×
Idaho48,9540.9×
Nebraska48,6890.89×
West Virginia41,7710.83×
Hawaii40,4330.87×
Washington, District of Columbia35,6421.09×
New Hampshire32,4530.76×
Maine29,4020.76×
Rhode Island27,2090.79×
Delaware24,8860.83×
Montana23,8820.79×
North Dakota18,3210.82×
South Dakota18,2440.73×
Alaska15,9910.69×
Wyoming13,2080.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Carbon audience
BrandAffinityCategory
Bank account3.04×Business & Career
Historic site5.12×Arts & Culture
Israel2.52×Travel & Leisure
Collectable1.58×Kids & Family
Natural rubber1.67×Cars & Mobility
Nationality1.59×Politics & Society
JDSU2.06×Business & Career
Home staging2.91×Home & Garden
Kendra Scott1.58×Fashion & Accessoires
Mothercare1.64×Kids & Family
Canis5.12×Pets & Animals
Urban horticulture1.67×Home & Garden
Cam Ward1.74×Sports
Cachorro2.45×Pets & Animals
Acoustic music1.94×Music & Radio
Personalised Gifts1.76×Home & Garden
Tierra Cali3.03×Travel & Leisure
Jeep Grand Cherokee (WJ)2.42×Cars & Mobility
Notre Dame Fighting Irish football1.85×Sports
Anderson Silva (kickboxer)3.64×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Carbon audience
TraitClusterScore
DIY MentalityTHRILL1.58
Luxury OrientationPREMIUM1.54
Early Adopter MentalityPOWER1.48
SustainabilityBALANCE1.46
Design AffinityPREMIUM1.45
PatriotismCONSERVATISM1.39

Worldwide distribution

Worldwide audience distribution share by country for Carbon
CountryShare
United States26.4%
United Kingdom5.3%
Italy3.8%

See Carbon audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Carbon have in United States?

Carbon has an estimated audience of 10,867,720 people in United States, concentrated in California and Texas.

What is the gender split and age of Carbon fans?

59.7% of Carbon fans are female, 40.3% are male, with an average age of 40.4 years.

Which brands do Carbon fans like most?

Carbon fans show strongest brand affinity for Bank account (3.04×), Historic site (5.12×), and Israel (2.52×) over the country average.

Where do Carbon fans live in United States?

Carbon fans in United States are most concentrated in California (reach 1,794,952), Texas (reach 1,357,102), and Florida (reach 925,054). These three regions account for the largest share of the active audience.

What other brands do Carbon fans also like?

Beyond Carbon itself, the audience over-indexes on Historic site (5.12×), Israel (2.52×), Collectable (1.58×), and Natural rubber (1.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Carbon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.