Citroën C1 Audience in Germany

Citroën C1 has an estimated audience of 401,602 people in Germany. 32.7% are female, 67.3% are male, average age 46.6. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Renault Fluence, Citroën C4 Cactus, Citroën C3, Citroën C5, DIY Projects.
The average Citroën C1 fan in Germany is 46.6 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Renault Fluence, Citroën C4 Cactus, Citroën C3, with strongest over-indexing on Renault Fluence (261.92× the country average). Demographically, the Citroën C1 audience skews more male with an average age of 46.6, and over-indexes on personality traits such as Need for Security, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Car Model · Subtype: Car type
Demographics of Citroën C1 fans
| Metric | Value |
|---|---|
| Female | 32.7% |
| Male | 67.3% |
| Average age | 46.6 |
| Estimated audience size | 401,602 |
Audience persona
The typical Citroën C1 fan in Germany is more male, around 46.6 years old, with strong Need for Security tendencies and a notable affinity for Renault Fluence.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 104,032 | 1.18× |
| Baden-Württemberg | 55,033 | 1× |
| Bayern | 48,147 | 0.75× |
| Niedersachsen | 40,936 | 1.05× |
| Hessen | 29,970 | 0.98× |
| Rheinland-Pfalz | 22,858 | 1.14× |
| Sachsen | 18,534 | 0.94× |
| Schleswig-Holstein | 14,238 | 0.99× |
| Berlin | 14,013 | 0.78× |
| Sachsen-Anhalt | 10,317 | 0.99× |
| Brandenburg | 9,059 | 0.73× |
| Thüringen | 8,946 | 0.87× |
| Hamburg | 7,905 | 0.87× |
| Mecklenburg-Vorpommern | 6,209 | 0.81× |
| Bremen | 6,057 | 1.76× |
| Saarland | 5,697 | 1.16× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Renault Fluence | 261.92× | Cars & Mobility |
| Citroën C4 Cactus | 300.99× | Cars & Mobility |
| Citroën C3 | 47.68× | Cars & Mobility |
| Citroën C5 | 54.22× | Cars & Mobility |
| DIY Projects | 13.08× | Home & Garden |
| Dacia Sandero | 19.8× | Cars & Mobility |
| Ford Focus (third generation) | 32.62× | Cars & Mobility |
| Citroën | 12.57× | Cars & Mobility |
| Toyota Aygo | 26.76× | Cars & Mobility |
| Microsoft Teams | 15.8× | Technology & Electronics |
| City car | 9.33× | Cars & Mobility |
| Ford Focus (RS - ST - WRC) | 31.03× | Cars & Mobility |
| Hyundai i20 | 22.24× | Cars & Mobility |
| OUTDOOR ADVENTURE | 9.1× | Games |
| Opel Astra | 17.41× | Cars & Mobility |
| Peugeot 2008 | 17.07× | Cars & Mobility |
| Citroën Berlingo | 22.35× | Cars & Mobility |
| Dacia Duster | 11.25× | Cars & Mobility |
| Slack (software) | 15.8× | Technology & Electronics |
| Nissan Qashqai | 11.67× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 2.23 |
| Family Orientation | CONSERVATISM | 1.58 |
| Patriotism | CONSERVATISM | 1.34 |
| Community Orientation | OPEN | 1.28 |
| Career Orientation | POWER | 1.15 |
| Sports Activity | POWER | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 16.3% |
| Italy | 15.7% |
| United Kingdom | 14.4% |
See Citroën C1 audiences in other countries
More Car type audiences in Germany
- SUVs (10,724,718)
- RVs (10,510,586)
- Used car (9,687,214)
- Electric car (9,135,585)
- Electric vehicle (6,004,034)
Frequently asked questions
How many fans does Citroën C1 have in Germany?
Citroën C1 has an estimated audience of 401,602 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Citroën C1 fans?
32.7% of Citroën C1 fans are female, 67.3% are male, with an average age of 46.6 years.
Which brands do Citroën C1 fans like most?
Citroën C1 fans show strongest brand affinity for Renault Fluence (261.92×), Citroën C4 Cactus (300.99×), and Citroën C3 (47.68×) over the country average.
Where do Citroën C1 fans live in Germany?
Citroën C1 fans in Germany are most concentrated in Nordrhein-Westfalen (reach 104,032), Baden-Württemberg (reach 55,033), and Bayern (reach 48,147). These three regions account for the largest share of the active audience.
What other brands do Citroën C1 fans also like?
Beyond Citroën C1 itself, the audience over-indexes on Citroën C4 Cactus (300.99×), Citroën C3 (47.68×), Citroën C5 (54.22×), and DIY Projects (13.08×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Citroën C1. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.