Construction worker Audience in Germany
Construction worker has an estimated audience of 688,595 people in Germany. 24.9% are female, 75.1% are male, average age 36.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: DeWalt, Ryobi, Pets, Indeed.com, Transfermarkt.
The average Construction worker fan in Germany is 36.7 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include DeWalt, Ryobi, Pets, with strongest over-indexing on DeWalt (12.55× the country average). Demographically, the Construction worker audience skews more male with an average age of 36.7, and over-indexes on personality traits such as DIY Mentality, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Construction worker fans
| Metric | Value |
|---|---|
| Female | 24.9% |
| Male | 75.1% |
| Average age | 36.7 |
| Estimated audience size | 688,595 |
Audience persona
The typical Construction worker fan in Germany is more male, around 36.7 years old, with strong DIY Mentality tendencies and a notable affinity for DeWalt.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 156,818 | 1.04× |
| Bayern | 106,534 | 0.96× |
| Baden-Württemberg | 85,587 | 0.91× |
| Niedersachsen | 64,233 | 0.96× |
| Sachsen | 54,248 | 1.61× |
| Hessen | 43,572 | 0.83× |
| Rheinland-Pfalz | 32,090 | 0.93× |
| Berlin | 29,219 | 0.95× |
| Brandenburg | 22,706 | 1.06× |
| Schleswig-Holstein | 20,882 | 0.84× |
| Sachsen-Anhalt | 19,072 | 1.07× |
| Thüringen | 17,607 | 1× |
| Mecklenburg-Vorpommern | 17,305 | 1.32× |
| Hamburg | 14,332 | 0.92× |
| Saarland | 6,373 | 0.75× |
| Bremen | 4,937 | 0.84× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| DeWalt | 12.55× | Home & Garden |
| Ryobi | 19.73× | Cars & Mobility |
| Pets | 1.73× | Pets & Animals |
| Indeed.com | 2.8× | Business & Career |
| Transfermarkt | 2.57× | Sports |
| Hilti | 9.29× | Home & Garden |
| Automobiles | 1.84× | Cars & Mobility |
| Renovation | 2.66× | Home & Garden |
| Tour de France | 5× | Sports |
| FRITZ!Box | 2.6× | Technology & Electronics |
| Solar energy | 2.74× | Home & Garden |
| Used car | 2.51× | Cars & Mobility |
| Makita | 5.49× | Home & Garden |
| Efficient energy use | 2.78× | Technology & Electronics |
| Home improvement | 1.91× | Home & Garden |
| Ornamental plant | 2.97× | Home & Garden |
| Sports betting | 5.29× | Games |
| Hornbach | 2.01× | Shopping |
| Obi (store) | 1.68× | Shopping |
| Netto Marken-Discount | 1.77× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 2.07 |
| Quality Awareness | PREMIUM | 1.62 |
| Need for Security | CONSERVATISM | 1.6 |
| Patriotism | CONSERVATISM | 1.57 |
| Pet Ownership | JOY | 1.28 |
| Family Orientation | CONSERVATISM | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.2% |
| United Kingdom | 7.1% |
| Australia | 4.8% |
See Construction worker audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Construction worker have in Germany?
Construction worker has an estimated audience of 688,595 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Construction worker fans?
24.9% of Construction worker fans are female, 75.1% are male, with an average age of 36.7 years.
Which brands do Construction worker fans like most?
Construction worker fans show strongest brand affinity for DeWalt (12.55×), Ryobi (19.73×), and Pets (1.73×) over the country average.
Where do Construction worker fans live in Germany?
Construction worker fans in Germany are most concentrated in Nordrhein-Westfalen (reach 156,818), Bayern (reach 106,534), and Baden-Württemberg (reach 85,587). These three regions account for the largest share of the active audience.
What other brands do Construction worker fans also like?
Beyond Construction worker itself, the audience over-indexes on Ryobi (19.73×), Pets (1.73×), Indeed.com (2.8×), and Transfermarkt (2.57×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Construction worker. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.