Rascasse Audience Intelligence

Construction worker Audience in Germany

A data profile of the people who buy, follow and care about Construction worker in Germany — modelled from more than twelve digital signal sources. Construction worker has an estimated audience of 688,595 people in Germany.

#3891among Topic in Germany#713in Business & Career

The average Construction worker fan in Germany is 36.7 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include Würth, Ryobi, DeWalt, with strongest over-indexing on Würth (8.3× the country average).

Demographically, the Construction worker audience skews more male with an average age of 36.7, and over-indexes on personality traits such as Quality Awareness, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Construction worker fan in Germany is more male, around 36.7 years old, with strong Quality Awareness tendencies and a notable affinity for Würth.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Construction worker profile in Germany.

Audience size
689K
in Germany
Gender
24.9%♀
75.1% male
Age
36.7
average years
Country rank
#8966
Topic in Germany
Fig. 01

Search interest · 12-month trend

-30%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Construction worker fans

24.9% are female, 75.1% are male, average age 36.7.

Fig. 02

Gender split

24.9%
Female
75.1%
Male
Demographic split for Construction worker audience in Germany
MetricValue
Female24.9%
Male75.1%
Average age36.7
Estimated audience size688,595
Fig. 03

Age distribution

Ø 36.7
average years
Age distribution of the Construction worker audience in Germany
Age bracketShare%
16-1924%
20-2920%
30-3923%
40-4922%
50+12%
Fig. 04

Worldwide distribution

4.0%

of the worldwide Construction worker audience comes from Germany.

Worldwide audience distribution share by country for Construction worker
CountryShare
United States27.2%
United Kingdom7.1%
Australia4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Construction worker audience in Germany is strongest.

Fig. 05

Top regions by affinity

Construction worker fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen~50K1.42×
02Mecklenburg-Vorpommern~20K1.27×
03Baden-Württemberg~100K1.21×
04Sachsen-Anhalt~20K1.15×
05Thüringen~20K1.11×
06Brandenburg~20K1.09×
07Saarland~8K0.97×
08Nordrhein-Westfalen~100K0.95×
09Niedersachsen~60K0.92×
10Rheinland-Pfalz~30K0.91×
11Bayern~100K0.90×
12Bremen~5K0.89×
13Berlin~30K0.88×
14Hamburg~10K0.88×
15Schleswig-Holstein~20K0.85×
16Hessen~40K0.84×
Fig. 06

Affinity by region

Affinity by region — Construction worker, Germany
0.84×1.00×1.42×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Construction worker audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Construction worker audience
#·InterestCategoryAffinity×
01RyobiCars & Mobility21.33×
02IG MetallPolitics & Society13.41×
03MetaboHome & Garden12.16×
04Organic chemistryBusiness & Career11.78×
05DeWaltHome & Garden9.60×
06WürthHome & Garden8.30×
07MakitaHome & Garden6.19×
08Sandra BullockMovies & TV4.90×
09PandoraFashion & Accessoires4.28×
10Tom CruiseMovies & TV4.26×
11Solar energyHome & Garden3.81×
12Efficient energy useTechnology & Electronics3.78×
13HVACHome & Garden3.25×
14PhotovoltaicsHome & Garden3.02×
15Solar powerHome & Garden2.74×
16TransfermarktSports2.66×
17Used carCars & Mobility2.47×
18HornbachShopping2.24×
19TagesschauMovies & TV1.76×
20Netto Marken-DiscountShopping1.75×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Construction worker audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Construction worker audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.60×
Need for SecurityCONSERVATISM1.85×
PatriotismCONSERVATISM1.74×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Construction worker audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.72×
Healthy LifestyleBALANCE0.74×
MindfulnessBALANCE0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Construction worker have in Germany?

Construction worker has an estimated audience of 688,595 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of Construction worker fans?

24.9% of Construction worker fans are female, 75.1% are male, with an average age of 36.7 years.

03

Which brands do Construction worker fans like most?

Construction worker fans show strongest brand affinity for Würth (8.3×), Ryobi (21.33×), and DeWalt (9.6×) over the country average.

04

Where do Construction worker fans live in Germany?

Construction worker fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Baden-Württemberg (reach ~100K), and Bayern (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Construction worker fans also like?

Beyond Construction worker itself, the audience over-indexes on Ryobi (21.33×), DeWalt (9.6×), Solar energy (3.81×), and Efficient energy use (3.78×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Construction worker audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Construction worker. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →