Construction worker Audience in United States

Construction worker logo

Construction worker has an estimated audience of 4,720,372 people in United States. 36.4% are female, 63.6% are male, average age 39.6. Top regions: California, Texas, Florida. Top brand affinities: Google Maps, Capital One, Indeed.com, CarGurus, The UPS Store.

The average Construction worker fan in United States is 39.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Google Maps, Capital One, Indeed.com, with strongest over-indexing on Google Maps (5.47× the country average). Demographically, the Construction worker audience skews more male with an average age of 39.6, and over-indexes on personality traits such as Quality Awareness, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Construction worker fans

Demographic split for Construction worker audience in United States
MetricValue
Female36.4%
Male63.6%
Average age39.6
Estimated audience size4,720,372

Audience persona

The typical Construction worker fan in United States is more male, around 39.6 years old, with strong Quality Awareness tendencies and a notable affinity for Google Maps.

Top regions in United States

Top regions ranked by reach for Construction worker in United States
RegionReachAffinity
California745,7101.44×
Texas556,1731.37×
Florida319,4371×
New York298,9841.13×
Georgia175,7461.21×
Illinois175,3261.11×
Pennsylvania165,9181.04×
North Carolina154,9631.09×
Ohio140,2910.96×
Michigan130,4801.06×
New Jersey126,5631.05×
Virginia118,7161.03×
Arizona113,6241.18×
Tennessee99,7571.05×
Massachusetts99,1181.07×
Indiana98,7981.15×
Washington91,5420.97×
Maryland83,2501.03×
Louisiana80,3511.32×
Alabama76,7891.16×
Colorado72,6670.98×
Wisconsin71,4941.01×
Missouri70,4640.93×
South Carolina67,9150.96×
Minnesota63,8770.94×
Oklahoma52,8671.01×
Oregon52,2470.97×
Kentucky51,8570.88×
Nevada50,0041.1×
Connecticut49,6851.05×
Utah49,2011.16×
Mississippi46,3911.19×
Kansas40,1211.08×
Iowa36,0540.93×
Arkansas35,5040.91×
Nebraska26,2181.11×
Hawaii23,8391.17×
New Mexico23,8191.01×
West Virginia20,0610.91×
Idaho19,7500.83×
Rhode Island15,0371×
Washington, District of Columbia14,3291.01×
New Hampshire13,7970.74×
Delaware11,1040.85×
Maine10,6780.63×
Montana8,7980.67×
South Dakota8,2570.76×
North Dakota7,9010.81×
Alaska6,7830.67×
Wyoming4,9620.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Construction worker audience
BrandAffinityCategory
Google Maps5.47×Internet & Social Media
Capital One4.78×Business & Career
Indeed.com4.59×Business & Career
CarGurus6.1×Cars & Mobility
The UPS Store4.45×Shopping
Exxon7.31×Cars & Mobility
Enterprise Rent-A-Car4.82×Cars & Mobility
Circle K5.5×Shopping
Google Earth7.06×Internet & Social Media
Apple Store5.53×Shopping
United States Postal Service2.67×Business & Career
DeviantArt4.66×Internet & Social Media
Google News3.74×News
AccuWeather3.98×Home & Garden
Makita8.84×Home & Garden
Boost Mobile4.74×Technology & Electronics
DuckDuckGo5.3×Internet & Social Media
ICloud5.41×Technology & Electronics
Lowe's2.03×Shopping
AutoZone2.24×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Construction worker audience
TraitClusterScore
Quality AwarenessPREMIUM2.1
DIY MentalityTHRILL1.74
PatriotismCONSERVATISM1.55
Need for SecurityCONSERVATISM1.41
Family OrientationCONSERVATISM1.4
Design AffinityPREMIUM1.4

Worldwide distribution

Worldwide audience distribution share by country for Construction worker
CountryShare
United States27.2%
United Kingdom7.1%
Australia4.8%

See Construction worker audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Construction worker have in United States?

Construction worker has an estimated audience of 4,720,372 people in United States, concentrated in California and Texas.

What is the gender split and age of Construction worker fans?

36.4% of Construction worker fans are female, 63.6% are male, with an average age of 39.6 years.

Which brands do Construction worker fans like most?

Construction worker fans show strongest brand affinity for Google Maps (5.47×), Capital One (4.78×), and Indeed.com (4.59×) over the country average.

Where do Construction worker fans live in United States?

Construction worker fans in United States are most concentrated in California (reach 745,710), Texas (reach 556,173), and Florida (reach 319,437). These three regions account for the largest share of the active audience.

What other brands do Construction worker fans also like?

Beyond Construction worker itself, the audience over-indexes on Capital One (4.78×), Indeed.com (4.59×), CarGurus (6.1×), and The UPS Store (4.45×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Construction worker. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.