Rascasse Audience Intelligence

Construction worker Audience in United States

A data profile of the people who buy, follow and care about Construction worker in United States — modelled from more than twelve digital signal sources. Construction worker has an estimated audience of 4,720,372 people in United States.

#3912among Topic in United States#630in Business & Career

The average Construction worker fan in United States is 39.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include The UPS Store, Google Earth, Exxon, with strongest over-indexing on The UPS Store (4.51× the country average).

Demographically, the Construction worker audience skews more male with an average age of 39.6, and over-indexes on personality traits such as Quality Awareness, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Construction worker fan in United States is more male, around 39.6 years old, with strong Quality Awareness tendencies and a notable affinity for The UPS Store.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Construction worker profile in United States.

Audience size
4.7M
in United States
Gender
36.4%♀
63.6% male
Age
39.6
average years
Country rank
#7016
Topic in United States
Fig. 01

Search interest · 12-month trend

+6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Construction worker fans

36.4% are female, 63.6% are male, average age 39.6.

Fig. 02

Gender split

36.4%
Female
63.6%
Male
Demographic split for Construction worker audience in United States
MetricValue
Female36.4%
Male63.6%
Average age39.6
Estimated audience size4,720,372
Fig. 03

Age distribution

Ø 39.6
average years
Age distribution of the Construction worker audience in United States
Age bracketShare%
16-1920%
20-2918%
30-3920%
40-4922%
50+21%
Fig. 04

Worldwide distribution

27.2%

of the worldwide Construction worker audience comes from United States.

Worldwide audience distribution share by country for Construction worker
CountryShare
United States27.2%
United Kingdom7.1%
Australia4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Construction worker audience in United States is strongest.

Fig. 05

Top regions by affinity

Construction worker fans by region: top regions in United States
#RegionReachAffinity×
01California~700K1.32×
02Texas~500K1.30×
03Louisiana~80K1.25×
04Hawaii~30K1.24×
05Indiana~100K1.20×
06Georgia~200K1.17×
07Mississippi~50K1.17×
08Alabama~80K1.16×
09Utah~50K1.15×
10Nebraska~30K1.15×
11Arizona~100K1.14×
12Arkansas~40K1.12×
13Illinois~200K1.10×
14Nevada~50K1.10×
15Kansas~40K1.07×
16Virginia~100K1.05×
17North Carolina~100K1.04×
18Pennsylvania~200K1.03×
19Michigan~100K1.01×
20New Jersey~100K1.01×
21Wisconsin~70K1.01×
22Delaware~10K1.01×
23South Carolina~70K1.00×
24North Dakota~10K1.00×
25New York~300K0.99×
26Massachusetts~90K0.99×
27Oklahoma~50K0.99×
28Connecticut~50K0.99×
29Iowa~40K0.99×
30Maryland~80K0.98×
31Minnesota~70K0.98×
32Kentucky~60K0.98×
33New Mexico~20K0.98×
34South Dakota~10K0.98×
35Tennessee~90K0.96×
36Missouri~70K0.95×
37Idaho~20K0.95×
38Rhode Island~10K0.95×
39Ohio~100K0.94×
40Colorado~70K0.93×
41Oregon~50K0.92×
42West Virginia~20K0.92×
43Washington, District of Columbia~10K0.92×
44Washington~90K0.91×
45Alaska~9K0.88×
46Florida~300K0.87×
47Montana~10K0.84×
48Vermont~7K0.83×
49New Hampshire~20K0.81×
50Maine~10K0.77×
Fig. 06

Affinity by region

Affinity by region — Construction worker, United States
0.77×1.00×1.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Construction worker audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Construction worker audience
#·InterestCategoryAffinity×
01Snow blowerHome & Garden12.81×
02Prince RoyceMusic & Radio12.81×
03PlasterHealth9.29×
04MakitaHome & Garden8.69×
05Google EarthInternet & Social Media7.62×
06ExxonCars & Mobility6.40×
07MasonryHome & Garden4.57×
08The UPS StoreShopping4.51×
09PergolaHome & Garden4.34×
10LoggingTechnology & Electronics4.20×
11Boost MobileTechnology & Electronics4.15×
12Duke EnergyHome & Garden4.14×
13ToiletHome & Garden3.70×
14Real propertyHome & Garden3.18×
15Hardware storeHome & Garden2.32×
16Scooby-DooMovies & TV2.30×
17United States Postal ServiceBusiness & Career2.25×
18MenardsHome & Garden2.23×
19RenovationHome & Garden2.09×
20AutoZoneCars & Mobility1.76×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Construction worker audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Construction worker audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.02×
PatriotismCONSERVATISM1.94×
DIY MentalityTHRILL1.73×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Construction worker audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.85×
Pet OwnershipJOY0.85×
Healthy LifestyleBALANCE0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Construction worker have in United States?

Construction worker has an estimated audience of 4,720,372 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Construction worker fans?

36.4% of Construction worker fans are female, 63.6% are male, with an average age of 39.6 years.

03

Which brands do Construction worker fans like most?

Construction worker fans show strongest brand affinity for The UPS Store (4.51×), Google Earth (7.62×), and Exxon (6.4×) over the country average.

04

Where do Construction worker fans live in United States?

Construction worker fans in United States are most concentrated in California (reach ~700K), Texas (reach ~500K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Construction worker fans also like?

Beyond Construction worker itself, the audience over-indexes on Google Earth (7.62×), Exxon (6.4×), Real property (3.18×), and Makita (8.69×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Construction worker audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Construction worker. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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