Rascasse Audience Intelligence

Craftsy Audience in Germany

A data profile of the people who buy, follow and care about Craftsy in Germany — modelled from more than twelve digital signal sources. Craftsy has an estimated audience of 48,667 people in Germany.

#53among TV / music streaming in Germany#1691among Website / Newspaper / Magazine in Germany#543in Internet & Social Media

The average Craftsy fan in Germany is 37.9 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Telegram, Trello, Same-sex marriage, with strongest over-indexing on Telegram (15.72× the country average).

Demographically, the Craftsy audience skews more female with an average age of 37.9, and over-indexes on personality traits such as Convenience Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Craftsy fan in Germany is more female, around 37.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Telegram.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine · Subtype: TV / music streaming

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-09-29.

Section 01

At a glance

The key figures that characterise the Craftsy profile in Germany.

Audience size
49K
in Germany
Gender
73.2%♀
26.8% male
Age
37.9
average years
Country rank
#49813
Website / Newspaper / Magazine in Germany
Fig. 01

Search interest · 12-month trend

-41%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Craftsy

73.2% are female, 26.8% are male, average age 37.9.

Fig. 02

Gender split

73.2%
Female
26.8%
Male
Demographic split for Craftsy audience in Germany
MetricValue
Female73.2%
Male26.8%
Average age37.9
Estimated audience size48,667
Fig. 03

Age distribution

Ø 37.9
average years
Age distribution of the Craftsy audience in Germany
Age bracketShare%
16-1924%
20-2921%
30-3918%
40-4918%
50+20%
Fig. 04

Worldwide distribution

9.4%

of the worldwide Craftsy audience comes from Germany.

Worldwide audience distribution share by country for Craftsy
CountryShare
United States32.2%
Germany9.4%
Japan6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Craftsy audience in Germany is strongest.

Fig. 05

Top regions by affinity

Craftsy fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen<1K1.35×
02Saarland<1K1.16×
03Berlin~2K1.15×
04Mecklenburg-Vorpommern<1K1.01×
05Rheinland-Pfalz~2K0.98×
06Thüringen~1K0.98×
07Hessen~4K0.96×
08Sachsen-Anhalt~1K0.96×
09Hamburg~1K0.95×
10Schleswig-Holstein~2K0.93×
11Brandenburg~1K0.93×
12Bayern~7K0.88×
13Sachsen~2K0.88×
14Niedersachsen~4K0.86×
15Baden-Württemberg~6K0.83×
16Nordrhein-Westfalen~8K0.78×
Fig. 06

Affinity by region

Affinity by region — Craftsy, Germany
0.78×1.00×1.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Craftsy audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Craftsy audience
#·InterestCategoryAffinity×
01Same-sex marriageKids & Family24.57×
02Tibetan BuddhismPolitics & Society22.15×
03World Economic ForumPolitics & Society21.41×
04Gender-neutral languagePolitics & Society20.00×
05Scotland national football teamSports18.39×
06Ukraine national football teamSports18.21×
07Climate engineeringBusiness & Career17.49×
08TelegramInternet & Social Media15.72×
09TrelloInternet & Social Media13.97×
10Ramadan (calendar month)Politics & Society13.85×
11TransgenderismPolitics & Society13.31×
12InterfloraShopping10.14×
13Buy one, get one freeShopping9.07×
14Office suppliesBusiness & Career8.01×
15Unique GiftsShopping5.29×
16Junge FreiheitNews5.20×
17Watercolor paintingArts & Culture5.19×
18Crime fictionLiterature5.12×
19EtsyFashion & Accessoires4.95×
20HugendubelShopping4.47×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Craftsy audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Craftsy audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM3.33×
Quality AwarenessPREMIUM2.10×
Design AffinityPREMIUM1.99×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Craftsy audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.85×
Sports ActivityPOWER0.96×
PatriotismCONSERVATISM0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Craftsy have in Germany?

Craftsy has an estimated audience of 48,667 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Craftsy fans?

73.2% of Craftsy fans are female, 26.8% are male, with an average age of 37.9 years.

03

Which brands do Craftsy fans like most?

Craftsy fans show strongest brand affinity for Telegram (15.72×), Trello (13.97×), and Same-sex marriage (24.57×) over the country average.

04

Where do Craftsy fans live in Germany?

Craftsy fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~8K), Bayern (reach ~7K), and Baden-Württemberg (reach ~6K). These three regions account for the largest share of the active audience.

05

What other brands do Craftsy fans also like?

Beyond Craftsy itself, the audience over-indexes on Trello (13.97×), Same-sex marriage (24.57×), Transgenderism (13.31×), and Ukraine national football team (18.21×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV / music streaming audiences in Germany

See Craftsy audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Craftsy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.

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