Rascasse Audience Intelligence

Dekra Target Market in Germany

A data profile of the people who buy, follow and care about Dekra in Germany — modelled from more than twelve digital signal sources. Dekra has an estimated audience of 924,378 people in Germany.

#914among Brand in Germany#456in Home & Garden

The average Dekra fan in Germany is 41.7 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include Used Cars, Solar energy, Michael Schumacher, with strongest over-indexing on Used Cars (4.83× the country average).

Demographically, the Dekra audience skews more male with an average age of 41.7, and over-indexes on personality traits such as Quality Awareness, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Dekra fan in Germany is more male, around 41.7 years old, with strong Quality Awareness tendencies and a notable affinity for Used Cars.

Category: Home & Garden · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dekra profile in Germany.

Audience size
924K
in Germany
Gender
20.6%♀
79.4% male
Age
41.7
average years
Country rank
#6990
Brand in Germany
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Dekra

20.6% are female, 79.4% are male, average age 41.7.

Fig. 02

Gender split

20.6%
Female
79.4%
Male
Demographic split for Dekra audience in Germany
MetricValue
Female20.6%
Male79.4%
Average age41.7
Estimated audience size924,378
Fig. 03

Age distribution

Ø 41.7
average years
Age distribution of the Dekra audience in Germany
Age bracketShare%
16-1910%
20-2920%
30-3925%
40-4927%
50+19%
Fig. 04

Worldwide distribution

38.7%

of the worldwide Dekra audience comes from Germany.

Worldwide audience distribution share by country for Dekra
CountryShare
Germany38.7%
France20.1%
Sweden15.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dekra audience in Germany is strongest.

Fig. 05

Top regions by affinity

Dekra customers by region in Germany
#RegionReachAffinity×
01Brandenburg~50K1.65×
02Berlin~70K1.54×
03Bremen~10K1.49×
04Sachsen-Anhalt~30K1.12×
05Sachsen~50K1.09×
06Baden-Württemberg~100K1.02×
07Thüringen~20K1.02×
08Mecklenburg-Vorpommern~20K0.92×
09Nordrhein-Westfalen~200K0.87×
10Bayern~100K0.84×
11Schleswig-Holstein~30K0.81×
12Hamburg~20K0.79×
13Niedersachsen~70K0.78×
14Rheinland-Pfalz~40K0.74×
15Saarland~9K0.73×
16Hessen~50K0.67×
Fig. 06

Affinity by region

Affinity by region — Dekra, Germany
0.67×1.00×1.65×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dekra audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dekra audience
#·InterestCategoryAffinity×
01Motor oilCars & Mobility5.00×
02Used CarsCars & Mobility4.83×
03Sandra BullockMovies & TV4.28×
04Michael SchumacherSports3.91×
05CarcareCars & Mobility3.83×
06Motorcycle accessoriesCars & Mobility3.82×
07Vintage carCars & Mobility3.63×
08Drag racingCars & Mobility3.54×
09Solar energyHome & Garden3.36×
10Aral AGCars & Mobility3.14×
11Family carCars & Mobility3.04×
12Efficient energy useTechnology & Electronics2.40×
13Used carCars & Mobility2.35×
14TipicoGames2.25×
15AutoScout24Cars & Mobility2.24×
16PostbankBusiness & Career2.23×
17CommerzbankBusiness & Career1.91×
18Deutsche BahnCars & Mobility1.80×
19Müller (company)Food & Beverages1.80×
20CHECK24Business & Career1.73×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dekra audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dekra audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.05×
PatriotismCONSERVATISM1.63×
Risk AppetiteTHRILL1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dekra audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.62×
Design AffinityPREMIUM0.69×
Healthy LifestyleBALANCE0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Dekra's target market in Germany?

Dekra's target market in Germany covers an estimated 924,378 people, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of Dekra customers?

20.6% of the Dekra audience are female, 79.4% are male, with an average age of 41.7 years.

03

Which brands do Dekra fans like most?

Dekra fans show strongest brand affinity for Used Cars (4.83×), Solar energy (3.36×), and Michael Schumacher (3.91×) over the country average.

04

Where do Dekra fans live in Germany?

Dekra fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Baden-Württemberg (reach ~100K), and Bayern (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Dekra fans also like?

Beyond Dekra itself, the audience over-indexes on Solar energy (3.36×), Michael Schumacher (3.91×), AutoScout24 (2.24×), and Aral AG (3.14×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Dekra audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Dekra. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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