Dekra Audience in Germany
Dekra has an estimated audience of 528,055 people in Germany. 20.6% are female, 79.4% are male, average age 41.7. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Progressive rock, Cocktail, Gil Ofarim, VfL Wolfsburg, Urban Outfitters.
The average Dekra fan in Germany is 41.7 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Progressive rock, Cocktail, Gil Ofarim, with strongest over-indexing on Progressive rock (3.56× the country average). Demographically, the Dekra audience skews more male with an average age of 41.7, and over-indexes on personality traits such as Patriotism, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Brand
Demographics of Dekra fans
| Metric | Value |
|---|---|
| Female | 20.6% |
| Male | 79.4% |
| Average age | 41.7 |
| Estimated audience size | 528,055 |
Audience persona
The typical Dekra fan in Germany is more male, around 41.7 years old, with strong Patriotism tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 185,476 | 0.89× |
| Baden-Württemberg | 142,779 | 1.09× |
| Bayern | 136,373 | 0.89× |
| Niedersachsen | 73,780 | 0.79× |
| Berlin | 68,709 | 1.61× |
| Hessen | 52,549 | 0.72× |
| Sachsen | 51,235 | 1.09× |
| Brandenburg | 47,300 | 1.59× |
| Rheinland-Pfalz | 36,655 | 0.76× |
| Schleswig-Holstein | 27,774 | 0.81× |
| Sachsen-Anhalt | 27,269 | 1.1× |
| Thüringen | 24,548 | 1.01× |
| Hamburg | 17,907 | 0.83× |
| Mecklenburg-Vorpommern | 15,917 | 0.87× |
| Bremen | 10,117 | 1.24× |
| Saarland | 8,271 | 0.7× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 3.56× | Music & Radio |
| Cocktail | 1.88× | Food & Beverages |
| Gil Ofarim | 1.73× | Music & Radio |
| VfL Wolfsburg | 1.95× | Sports |
| Urban Outfitters | 1.69× | Shopping |
| Metamorphoses | 3.05× | Literature |
| Urban horticulture | 1.54× | Home & Garden |
| Apostrophe | 4.13× | Literature |
| Hammock camping | 5.91× | Travel & Leisure |
| MK | 2.34× | Music & Radio |
| Israel | 1.57× | Travel & Leisure |
| Natural rubber | 1.79× | Cars & Mobility |
| Cuba Gooding Jr. | 4.49× | Movies & TV |
| Hipster | 5.15× | Politics & Society |
| Kouros | 5.91× | Arts & Culture |
| Building insulation | 2.83× | Home & Garden |
| Icon (magazine) | 1.66× | Arts & Culture |
| Academy Award for Best Original Score | 5.91× | Movies & TV |
| Yves Klein | 4.5× | Fashion & Accessoires |
| Hundertwasserhaus | 3.36× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.52 |
| Family Orientation | CONSERVATISM | 1.47 |
| Quality Awareness | PREMIUM | 1.31 |
| Need for Security | CONSERVATISM | 1.26 |
| Sustainability | BALANCE | 1.24 |
| Career Orientation | POWER | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 26.3% |
| France | 24.1% |
| Sweden | 19.1% |
See Dekra audiences in other countries
More Home & Garden audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Dekra have in Germany?
Dekra has an estimated audience of 528,055 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Dekra fans?
20.6% of Dekra fans are female, 79.4% are male, with an average age of 41.7 years.
Which brands do Dekra fans like most?
Dekra fans show strongest brand affinity for Progressive rock (3.56×), Cocktail (1.88×), and Gil Ofarim (1.73×) over the country average.
Where do Dekra fans live in Germany?
Dekra fans in Germany are most concentrated in Nordrhein-Westfalen (reach 185,476), Baden-Württemberg (reach 142,779), and Bayern (reach 136,373). These three regions account for the largest share of the active audience.
What other brands do Dekra fans also like?
Beyond Dekra itself, the audience over-indexes on Cocktail (1.88×), Gil Ofarim (1.73×), VfL Wolfsburg (1.95×), and Urban Outfitters (1.69×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Dekra. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.