Rascasse Audience Intelligence

DLRG Audience in Germany

A data profile of the people who buy, follow and care about DLRG in Germany — modelled from more than twelve digital signal sources. DLRG has an estimated audience of 273,996 people in Germany.

#17among Charity in Germany#89among NGO / Political Party in Germany#1512in Travel & Leisure

The average DLRG fan in Germany is 38.4 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include Tour de France, Ryanair, Solar energy, with strongest over-indexing on Tour de France (3.77× the country average).

Demographically, the DLRG audience skews balanced with an average age of 38.4, and over-indexes on personality traits such as Convenience Orientation, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical DLRG fan in Germany is balanced, around 38.4 years old, with strong Convenience Orientation tendencies and a notable affinity for Tour de France.

Category: Travel & Leisure · Type: NGO / Political Party · Subtype: Charity

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the DLRG profile in Germany.

Audience size
274K
in Germany
Gender
49.1%♀
50.9% male
Age
38.4
average years
Country rank
#18540
NGO / Political Party in Germany
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of DLRG fans

49.1% are female, 50.9% are male, average age 38.4.

Fig. 02

Gender split

49.1%
Female
50.9%
Male
Demographic split for DLRG audience in Germany
MetricValue
Female49.1%
Male50.9%
Average age38.4
Estimated audience size273,996
Fig. 03

Age distribution

Ø 38.4
average years
Age distribution of the DLRG audience in Germany
Age bracketShare%
16-1919%
20-2917%
30-3926%
40-4924%
50+13%
Fig. 04

Worldwide distribution

94.0%

of the worldwide DLRG audience comes from Germany.

Worldwide audience distribution share by country for DLRG
CountryShare
Germany94.0%
Austria1.4%
Switzerland0.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the DLRG audience in Germany is strongest.

Fig. 05

Top regions by affinity

DLRG fans by region: top regions in Germany
#RegionReachAffinity×
01Niedersachsen~40K1.34×
02Schleswig-Holstein~10K1.27×
03Baden-Württemberg~40K1.18×
04Hamburg~7K1.18×
05Mecklenburg-Vorpommern~6K1.13×
06Nordrhein-Westfalen~60K1.09×
07Hessen~20K1.03×
08Saarland~3K1.02×
09Rheinland-Pfalz~10K1.01×
10Bremen~2K0.96×
11Berlin~10K0.89×
12Sachsen-Anhalt~6K0.87×
13Brandenburg~7K0.86×
14Bayern~40K0.82×
15Thüringen~5K0.80×
16Sachsen~10K0.75×
Fig. 06

Affinity by region

Affinity by region — DLRG, Germany
0.75×1.00×1.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the DLRG audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for DLRG audience
#·InterestCategoryAffinity×
01Tour de FranceSports3.77×
02Ineos GrenadiersSports3.77×
03Iron MaidenMusic & Radio3.36×
04HusqvarnaHome & Garden3.19×
05Sports bettingGames3.00×
06Lawn mowerHome & Garden2.59×
07MinecraftGames2.35×
08Solar energyHome & Garden2.26×
09EasyJetTravel & Leisure2.06×
10Hape KerkelingMovies & TV2.00×
11Rail transportTravel & Leisure1.98×
12RyanairTravel & Leisure1.90×
13Public transportCars & Mobility1.90×
14Ina MüllerMovies & TV1.90×
15Hardware storeHome & Garden1.73×
16Renewable energyBusiness & Career1.62×
17Schlager musicMusic & Radio1.56×
18Garden centreHome & Garden1.56×
19FlixBusCars & Mobility1.52×
20Alpine skiingSports1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the DLRG audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by DLRG audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.45×
Community OrientationOPEN1.36×
TraditionCONSERVATISM1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by DLRG audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.53×
Price SensitivityPREMIUM0.57×
Design AffinityPREMIUM0.57×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does DLRG have in Germany?

DLRG has an estimated audience of 273,996 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of DLRG fans?

49.1% of DLRG fans are female, 50.9% are male, with an average age of 38.4 years.

03

Which brands do DLRG fans like most?

DLRG fans show strongest brand affinity for Tour de France (3.77×), Ryanair (1.9×), and Solar energy (2.26×) over the country average.

04

Where do DLRG fans live in Germany?

DLRG fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Baden-Württemberg (reach ~40K), and Bayern (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do DLRG fans also like?

Beyond DLRG itself, the audience over-indexes on Ryanair (1.9×), Solar energy (2.26×), Renewable energy (1.62×), and Hardware store (1.73×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See DLRG audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for DLRG. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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