DLRG Audience in Germany
DLRG has an estimated audience of 180,796 people in Germany. 49.1% are female, 50.9% are male, average age 38.4. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Niedersachsen. Top brand affinities: Tour de France, FIS Alpine Ski World Cup, Alpine skiing, 3. Liga, Minecraft.
The average DLRG fan in Germany is 38.4 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Niedersachsen. Top brand affinities include Tour de France, FIS Alpine Ski World Cup, Alpine skiing, with strongest over-indexing on Tour de France (3.46× the country average). Demographically, the DLRG audience skews balanced with an average age of 38.4, and over-indexes on personality traits such as Sustainability, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: NGO / Political Party · Subtype: Charity
Demographics of DLRG fans
| Metric | Value |
|---|---|
| Female | 49.1% |
| Male | 50.9% |
| Average age | 38.4 |
| Estimated audience size | 180,796 |
Audience persona
The typical DLRG fan in Germany is balanced, around 38.4 years old, with strong Sustainability tendencies and a notable affinity for Tour de France.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 67,643 | 1.15× |
| Baden-Württemberg | 45,035 | 1.22× |
| Niedersachsen | 37,856 | 1.45× |
| Bayern | 36,765 | 0.85× |
| Hessen | 22,176 | 1.08× |
| Rheinland-Pfalz | 14,164 | 1.05× |
| Berlin | 11,365 | 0.94× |
| Sachsen | 9,615 | 0.73× |
| Schleswig-Holstein | 7,845 | 0.81× |
| Hamburg | 7,457 | 1.22× |
| Brandenburg | 7,078 | 0.85× |
| Sachsen-Anhalt | 5,826 | 0.83× |
| Mecklenburg-Vorpommern | 5,770 | 1.12× |
| Thüringen | 5,151 | 0.75× |
| Saarland | 3,438 | 1.04× |
| Bremen | 2,119 | 0.92× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tour de France | 3.46× | Sports |
| FIS Alpine Ski World Cup | 4.38× | Sports |
| Alpine skiing | 1.53× | Sports |
| 3. Liga | 1.76× | Sports |
| Minecraft | 2.41× | Games |
| Iron Maiden | 2.9× | Music & Radio |
| Sports betting | 2.27× | Games |
| Holstein Kiel | 1.89× | Sports |
| Arnold Schwarzenegger | 1.99× | Movies & TV |
| EasyJet | 1.59× | Travel & Leisure |
| Climate change | 2.29× | Home & Garden |
| Super Bowl | 1.91× | Sports |
| Standup paddleboarding | 1.64× | Sports |
| Lawn mower | 1.63× | Home & Garden |
| Model building | 2.08× | Kids & Family |
| Cricket World Cup | 3.5× | Sports |
| Workwear | 1.52× | Fashion & Accessoires |
| Makita | 1.67× | Home & Garden |
| Husqvarna | 2.11× | Home & Garden |
| Ironman World Championship | 3.5× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.17 |
| Family Orientation | CONSERVATISM | 1.04 |
| DIY Mentality | THRILL | 1.03 |
| Convenience Orientation | PREMIUM | 1.03 |
| Need for Security | CONSERVATISM | 1.02 |
| Sports Activity | POWER | 0.95 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 91.3% |
| Austria | 2.0% |
| Switzerland | 1.1% |
See DLRG audiences in other countries
More Charity audiences in Germany
- Stiftung Warentest (2,042,868)
- Animal Equality (1,577,976)
- Aktion Mensch (1,538,153)
- American Marketing Association (1,521,810)
- United Nations (1,415,011)
Frequently asked questions
How many fans does DLRG have in Germany?
DLRG has an estimated audience of 180,796 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of DLRG fans?
49.1% of DLRG fans are female, 50.9% are male, with an average age of 38.4 years.
Which brands do DLRG fans like most?
DLRG fans show strongest brand affinity for Tour de France (3.46×), FIS Alpine Ski World Cup (4.38×), and Alpine skiing (1.53×) over the country average.
Where do DLRG fans live in Germany?
DLRG fans in Germany are most concentrated in Nordrhein-Westfalen (reach 67,643), Baden-Württemberg (reach 45,035), and Niedersachsen (reach 37,856). These three regions account for the largest share of the active audience.
What other brands do DLRG fans also like?
Beyond DLRG itself, the audience over-indexes on FIS Alpine Ski World Cup (4.38×), Alpine skiing (1.53×), 3. Liga (1.76×), and Minecraft (2.41×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for DLRG. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.