Dora's Audience in Germany
Dora's has an estimated audience of 426,615 people in Germany. 68.4% are female, 31.6% are male, average age 35.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Progressive rock, Artistic inspiration, Natural rubber, Stay at Home Mum, Video izle.
The average Dora's fan in Germany is 35.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Progressive rock, Artistic inspiration, Natural rubber, with strongest over-indexing on Progressive rock (2.81× the country average). Demographically, the Dora's audience skews more female with an average age of 35.5, and over-indexes on personality traits such as Sustainability, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Brand · Subtype: Video game
Demographics of Dora's fans
| Metric | Value |
|---|---|
| Female | 68.4% |
| Male | 31.6% |
| Average age | 35.5 |
| Estimated audience size | 426,615 |
Audience persona
The typical Dora's fan in Germany is more female, around 35.5 years old, with strong Sustainability tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 127,327 | 1.36× |
| Bayern | 75,872 | 1.11× |
| Baden-Württemberg | 66,879 | 1.15× |
| Hessen | 49,534 | 1.52× |
| Niedersachsen | 42,999 | 1.04× |
| Berlin | 21,376 | 1.12× |
| Rheinland-Pfalz | 20,420 | 0.96× |
| Sachsen | 15,586 | 0.74× |
| Schleswig-Holstein | 13,214 | 0.86× |
| Hamburg | 11,508 | 1.19× |
| Brandenburg | 10,169 | 0.77× |
| Thüringen | 8,251 | 0.76× |
| Sachsen-Anhalt | 7,926 | 0.72× |
| Saarland | 5,587 | 1.07× |
| Mecklenburg-Vorpommern | 5,203 | 0.64× |
| Bremen | 3,620 | 0.99× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 2.81× | Music & Radio |
| Artistic inspiration | 1.79× | Arts & Culture |
| Natural rubber | 2.52× | Cars & Mobility |
| Stay at Home Mum | 12.05× | Kids & Family |
| Video izle | 2.85× | |
| Emmendingen (district) | 10.18× | Travel & Leisure |
| Motion Picture Association of America | 5.5× | Movies & TV |
| Catania | 5.5× | Travel & Leisure |
| Eco Friendly Living | 2.15× | Home & Garden |
| Roaming | 2.31× | Technology & Electronics |
| Hypertext | 1.56× | Technology & Electronics |
| Kieser Training | 2.14× | Sports |
| Opposition (politics) | 2.97× | Politics & Society |
| Moroccan riad | 2.89× | Politics & Society |
| Cachorro | 1.7× | Pets & Animals |
| Samanyolu Haber | 2.03× | Movies & TV |
| Paul Dano | 2.08× | Movies & TV |
| Nikko Hurtado | 20× | Beauty & Wellness |
| Fatteh | 4.57× | Food & Beverages |
| Ipekyol | 1.75× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.88 |
| LGBTQ+ Identity | OPEN | 1.84 |
| Design Affinity | PREMIUM | 1.64 |
| Healthy Lifestyle | BALANCE | 1.63 |
| Pet Ownership | JOY | 1.58 |
| DIY Mentality | THRILL | 1.58 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.5% |
| Germany | 4.6% |
| India | 4.5% |
See Dora's audiences in other countries
More Video game audiences in Germany
- Breaking news (10,473,628)
- Motorcycle club (4,627,357)
- World of Warcraft (4,431,017)
- EA Sports FC (4,149,636)
- Beetlejuice (3,967,022)
Frequently asked questions
How many fans does Dora's have in Germany?
Dora's has an estimated audience of 426,615 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Dora's fans?
68.4% of Dora's fans are female, 31.6% are male, with an average age of 35.5 years.
Which brands do Dora's fans like most?
Dora's fans show strongest brand affinity for Progressive rock (2.81×), Artistic inspiration (1.79×), and Natural rubber (2.52×) over the country average.
Where do Dora's fans live in Germany?
Dora's fans in Germany are most concentrated in Nordrhein-Westfalen (reach 127,327), Bayern (reach 75,872), and Baden-Württemberg (reach 66,879). These three regions account for the largest share of the active audience.
What other brands do Dora's fans also like?
Beyond Dora's itself, the audience over-indexes on Artistic inspiration (1.79×), Natural rubber (2.52×), Stay at Home Mum (12.05×), and Video izle (2.85×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Dora's. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.