Rascasse Audience Intelligence

Dora's Target Market in Germany

A data profile of the people who buy, follow and care about Dora's in Germany — modelled from more than twelve digital signal sources. Dora's has an estimated audience of 415,593 people in Germany.

#1751among Brand in Germany#710in Home & Garden

The average Dora's fan in Germany is 35.9 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Vacuum flask, Plastic pollution, Ethical consumerism, with strongest over-indexing on Vacuum flask (42.49× the country average).

Demographically, the Dora's audience skews more female with an average age of 35.9, and over-indexes on personality traits such as Sustainability, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Dora's fan in Germany is more female, around 35.9 years old, with strong Sustainability tendencies and a notable affinity for Vacuum flask.

Category: Home & Garden · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dora's profile in Germany.

Audience size
416K
in Germany
Gender
67.8%♀
32.2% male
Age
35.9
average years
Country rank
#13572
Brand in Germany
Fig. 01

Search interest · 12-month trend

-31%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Dora's

67.8% are female, 32.2% are male, average age 35.9.

Fig. 02

Gender split

67.8%
Female
32.2%
Male
Demographic split for Dora's audience in Germany
MetricValue
Female67.8%
Male32.2%
Average age35.9
Estimated audience size415,593
Fig. 03

Age distribution

Ø 35.9
average years
Age distribution of the Dora's audience in Germany
Age bracketShare%
16-1926%
20-2922%
30-3920%
40-4919%
50+12%
Fig. 04

Worldwide distribution

4.6%

of the worldwide Dora's audience comes from Germany.

Worldwide audience distribution share by country for Dora's
CountryShare
United States25.9%
India4.6%
Germany4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dora's audience in Germany is strongest.

Fig. 05

Top regions by affinity

Dora's customers by region in Germany
#RegionReachAffinity×
01Hessen~50K1.46×
02Nordrhein-Westfalen~100K1.28×
03Hamburg~10K1.16×
04Baden-Württemberg~70K1.11×
05Saarland~6K1.10×
06Bayern~80K1.09×
07Bremen~4K1.05×
08Berlin~20K1.04×
09Niedersachsen~40K1.01×
10Rheinland-Pfalz~20K0.93×
11Thüringen~10K0.88×
12Schleswig-Holstein~10K0.84×
13Sachsen-Anhalt~9K0.81×
14Brandenburg~10K0.80×
15Sachsen~20K0.79×
16Mecklenburg-Vorpommern~6K0.76×
Fig. 06

Affinity by region

Affinity by region — Dora's, Germany
0.76×1.00×1.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dora's audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dora's audience
#·InterestCategoryAffinity×
01Vacuum flaskHome & Garden42.49×
02Business softwareBusiness & Career12.63×
03Water pollutionPolitics & Society11.87×
04Plastic pollutionPolitics & Society11.56×
05Software as a serviceTechnology & Electronics10.11×
06Love ActuallyMovies & TV7.48×
07Earth DayPolitics & Society7.47×
08Carpet cleaningHome & Garden6.03×
09Plastic recyclingPolitics & Society6.01×
10Hot chocolateFood & Beverages5.52×
11Ethical consumerismShopping5.36×
12Sustainable clothingFashion & Accessoires4.04×
13Sustainable productsPolitics & Society4.03×
14FundraisingBusiness & Career3.23×
15Flower bouquetHome & Garden3.14×
16Organic farmingFood & Beverages2.44×
17RyanairTravel & Leisure2.10×
18TagesschauMovies & TV2.00×
19Do it yourself (DIY)Home & Garden1.84×
20Harry PotterMovies & TV1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dora's audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dora's audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE2.70×
Convenience OrientationPREMIUM2.50×
Community OrientationOPEN1.90×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dora's audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.98×
Career OrientationPOWER1.07×
PatriotismCONSERVATISM1.08×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Dora's's target market in Germany?

Dora's's target market in Germany covers an estimated 415,593 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Dora's customers?

67.8% of the Dora's audience are female, 32.2% are male, with an average age of 35.9 years.

03

Which brands do Dora's fans like most?

Dora's fans show strongest brand affinity for Vacuum flask (42.49×), Plastic pollution (11.56×), and Ethical consumerism (5.36×) over the country average.

04

Where do Dora's fans live in Germany?

Dora's fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~80K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Dora's fans also like?

Beyond Dora's itself, the audience over-indexes on Plastic pollution (11.56×), Ethical consumerism (5.36×), Love Actually (7.48×), and Tagesschau (2×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Dora's audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Dora's. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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