Dresdner Striezelmarkt Audience in Germany
Dresdner Striezelmarkt has an estimated audience of 291,568 people in Germany. 57.3% are female, 42.7% are male, average age 39.2. Top regions: Sachsen, Bayern, Brandenburg. Top brand affinities: JACK & JONES, Jotex, Christmas market, Satire, Love Actually.
The average Dresdner Striezelmarkt fan in Germany is 39.2 years old, more female, and lives primarily in Sachsen. The audience is concentrated in Sachsen, Bayern, Brandenburg. Top brand affinities include JACK & JONES, Jotex, Christmas market, with strongest over-indexing on JACK & JONES (26.15× the country average). Demographically, the Dresdner Striezelmarkt audience skews more female with an average age of 39.2, and over-indexes on personality traits such as LGBTQ+ Identity, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Event · Subtype: Volksfest
Demographics of Dresdner Striezelmarkt fans
| Metric | Value |
|---|---|
| Female | 57.3% |
| Male | 42.7% |
| Average age | 39.2 |
| Estimated audience size | 291,568 |
Audience persona
The typical Dresdner Striezelmarkt fan in Germany is more female, around 39.2 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for JACK & JONES.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Sachsen | 108,298 | 7.57× |
| Bayern | 22,007 | 0.47× |
| Brandenburg | 17,249 | 1.91× |
| Nordrhein-Westfalen | 13,527 | 0.21× |
| Berlin | 13,420 | 1.03× |
| Sachsen-Anhalt | 9,542 | 1.26× |
| Baden-Württemberg | 9,426 | 0.24× |
| Niedersachsen | 8,105 | 0.29× |
| Hessen | 7,494 | 0.34× |
| Thüringen | 7,322 | 0.99× |
| Mecklenburg-Vorpommern | 3,731 | 0.67× |
| Rheinland-Pfalz | 3,079 | 0.21× |
| Schleswig-Holstein | 2,447 | 0.23× |
| Hamburg | 1,807 | 0.27× |
| Saarland | 505 | 0.14× |
| Bremen | 424 | 0.17× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| JACK & JONES | 26.15× | Fashion & Accessoires |
| Jotex | 26.49× | Shopping |
| Christmas market | 6.19× | Food & Beverages |
| Satire | 4.66× | Literature |
| Love Actually | 7.12× | Movies & TV |
| Pets | 1.71× | Pets & Animals |
| 1. FC Magdeburg | 5.28× | Sports |
| German television comedy | 5.24× | Movies & TV |
| Western Union | 3.78× | Business & Career |
| Vacations | 2.34× | Travel & Leisure |
| Dynamo Dresden | 2.69× | Sports |
| Wetter.com | 2.02× | Home & Garden |
| Automobiles | 1.7× | Cars & Mobility |
| FC Bayern Munich | 1.54× | Sports |
| Real property | 3.67× | Home & Garden |
| Lindsey Vonn | 3.18× | Sports |
| Obi (store) | 1.64× | Shopping |
| Family | 1.54× | Kids & Family |
| Moodle | 4.28× | Technology & Electronics |
| Westdeutscher Rundfunk | 2.66× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.79 |
| Tradition | CONSERVATISM | 1.26 |
| Indulgence | JOY | 1.22 |
| Pet Ownership | JOY | 1.19 |
| DIY Mentality | THRILL | 1.18 |
| Sports Activity | POWER | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 88.3% |
| United States | 3.8% |
| Austria | 1.3% |
See Dresdner Striezelmarkt audiences in other countries
- Dresdner Striezelmarkt — United States
- Dresdner Striezelmarkt — United Kingdom
- Dresdner Striezelmarkt — France
- Dresdner Striezelmarkt — Italy
- Dresdner Striezelmarkt — Spain
- Dresdner Striezelmarkt — Brazil
- Dresdner Striezelmarkt — Japan
- Dresdner Striezelmarkt — South Korea
- Dresdner Striezelmarkt — India
More Volksfest audiences in Germany
- Oktoberfest (2,440,611)
- Plärrer Augsburg (1,371,708)
- Cranger Kirmes (1,225,510)
- Mainfest (977,694)
- Nürnberger Christkindlesmarkt (874,848)
Frequently asked questions
How many fans does Dresdner Striezelmarkt have in Germany?
Dresdner Striezelmarkt has an estimated audience of 291,568 people in Germany, concentrated in Sachsen and Bayern.
What is the gender split and age of Dresdner Striezelmarkt fans?
57.3% of Dresdner Striezelmarkt fans are female, 42.7% are male, with an average age of 39.2 years.
Which brands do Dresdner Striezelmarkt fans like most?
Dresdner Striezelmarkt fans show strongest brand affinity for JACK & JONES (26.15×), Jotex (26.49×), and Christmas market (6.19×) over the country average.
Where do Dresdner Striezelmarkt fans live in Germany?
Dresdner Striezelmarkt fans in Germany are most concentrated in Sachsen (reach 108,298), Bayern (reach 22,007), and Brandenburg (reach 17,249). These three regions account for the largest share of the active audience.
What other brands do Dresdner Striezelmarkt fans also like?
Beyond Dresdner Striezelmarkt itself, the audience over-indexes on Jotex (26.49×), Christmas market (6.19×), Satire (4.66×), and Love Actually (7.12×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Dresdner Striezelmarkt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.