Rascasse Audience Intelligence

Dresdner Striezelmarkt Audience in Germany

A data profile of the people who buy, follow and care about Dresdner Striezelmarkt in Germany — modelled from more than twelve digital signal sources. Dresdner Striezelmarkt has an estimated audience of 321,683 people in Germany.

#24among Volksfest in Germany#219among Event in Germany#1322in Travel & Leisure

The average Dresdner Striezelmarkt fan in Germany is 39.4 years old, more female, and lives primarily in Sachsen.

The audience is concentrated in Sachsen, Bayern, Brandenburg.

Top brand affinities include Telegram, Christmas market, Tagesschau, with strongest over-indexing on Telegram (5.98× the country average).

Demographically, the Dresdner Striezelmarkt audience skews more female with an average age of 39.4, and over-indexes on personality traits such as Tradition, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Dresdner Striezelmarkt fan in Germany is more female, around 39.4 years old, with strong Tradition tendencies and a notable affinity for Telegram.

Category: Travel & Leisure · Type: Event · Subtype: Volksfest

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dresdner Striezelmarkt profile in Germany.

Audience size
322K
in Germany
Gender
57.2%♀
42.8% male
Age
39.4
average years
Country rank
#16491
Event in Germany
Fig. 01

Search interest · 12-month trend

+187%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Dresdner Striezelmarkt fans

57.2% are female, 42.8% are male, average age 39.4.

Fig. 02

Gender split

57.2%
Female
42.8%
Male
Demographic split for Dresdner Striezelmarkt audience in Germany
MetricValue
Female57.2%
Male42.8%
Average age39.4
Estimated audience size321,683
Fig. 03

Age distribution

Ø 39.4
average years
Age distribution of the Dresdner Striezelmarkt audience in Germany
Age bracketShare%
16-1918%
20-2919%
30-3922%
40-4924%
50+18%
Fig. 04

Worldwide distribution

87.9%

of the worldwide Dresdner Striezelmarkt audience comes from Germany.

Worldwide audience distribution share by country for Dresdner Striezelmarkt
CountryShare
Germany87.9%
United States4.0%
Austria1.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dresdner Striezelmarkt audience in Germany is strongest.

Fig. 05

Top regions by affinity

Dresdner Striezelmarkt fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen~100K7.45×
02Brandenburg~20K1.91×
03Sachsen-Anhalt~10K1.31×
04Thüringen~8K1.09×
05Berlin~10K0.95×
06Mecklenburg-Vorpommern~4K0.69×
07Bayern~20K0.48×
08Bremen~1K0.47×
09Saarland~2K0.42×
10Hessen~8K0.35×
11Hamburg~2K0.33×
12Niedersachsen~9K0.32×
13Schleswig-Holstein~3K0.31×
14Rheinland-Pfalz~4K0.28×
15Baden-Württemberg~10K0.26×
16Nordrhein-Westfalen~20K0.23×
Fig. 06

Affinity by region

Affinity by region — Dresdner Striezelmarkt, Germany
0.23×1.00×7.45×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dresdner Striezelmarkt audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dresdner Striezelmarkt audience
#·InterestCategoryAffinity×
01Same-sex marriageKids & Family13.80×
02Scotland national football teamSports10.51×
03Christmas marketFood & Beverages7.77×
04Ramadan (calendar month)Politics & Society7.67×
05Love ActuallyMovies & TV7.63×
06Earth DayPolitics & Society7.57×
07TelegramInternet & Social Media5.98×
08New Year's EveHome & Garden5.76×
091. FC MagdeburgSports5.04×
10DresdenTravel & Leisure4.80×
11MoodleTechnology & Electronics4.50×
12FundraisingBusiness & Career4.30×
13Lindsey VonnSports3.00×
14Dynamo DresdenSports2.71×
15Roland KaiserMusic & Radio2.55×
16TagesschauMovies & TV2.52×
17VacationsTravel & Leisure2.47×
18NatureHome & Garden2.37×
19TransfermarktSports2.16×
20FamilyKids & Family1.82×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dresdner Striezelmarkt audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dresdner Striezelmarkt audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.48×
PatriotismCONSERVATISM1.45×
Community OrientationOPEN1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dresdner Striezelmarkt audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.74×
Pet OwnershipJOY0.89×
SustainabilityBALANCE0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Dresdner Striezelmarkt have in Germany?

Dresdner Striezelmarkt has an estimated audience of 321,683 people in Germany, concentrated in Sachsen and Bayern.

02

What is the gender split and age of Dresdner Striezelmarkt fans?

57.2% of Dresdner Striezelmarkt fans are female, 42.8% are male, with an average age of 39.4 years.

03

Which brands do Dresdner Striezelmarkt fans like most?

Dresdner Striezelmarkt fans show strongest brand affinity for Telegram (5.98×), Christmas market (7.77×), and Tagesschau (2.52×) over the country average.

04

Where do Dresdner Striezelmarkt fans live in Germany?

Dresdner Striezelmarkt fans in Germany are most concentrated in Sachsen (reach ~100K), Bayern (reach ~20K), and Brandenburg (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Dresdner Striezelmarkt fans also like?

Beyond Dresdner Striezelmarkt itself, the audience over-indexes on Christmas market (7.77×), Tagesschau (2.52×), Love Actually (7.63×), and Nature (2.37×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Volksfest audiences in Germany

See Dresdner Striezelmarkt audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Dresdner Striezelmarkt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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