Drive-in Audience in Germany
A data profile of the people who buy, follow and care about Drive-in in Germany — modelled from more than twelve digital signal sources. Drive-in has an estimated audience of 376,233 people in Germany.
The average Drive-in fan in Germany is 43.9 years old, balanced, and lives primarily in Niedersachsen.
The audience is concentrated in Niedersachsen, Nordrhein-Westfalen, Bayern.
Top brand affinities include Tagesschau, Europcar, Electric bicycle, with strongest over-indexing on Tagesschau (2.59× the country average).
Demographically, the Drive-in audience skews balanced with an average age of 43.9, and over-indexes on personality traits such as Quality Awareness, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Drive-in fan in Germany is balanced, around 43.9 years old, with strong Quality Awareness tendencies and a notable affinity for Tagesschau.
At a glance
The key figures that characterise the Drive-in profile in Germany.
Search interest · 12-month trend
Demographics of Drive-in fans
50.4% are female, 49.6% are male, average age 43.9.
Gender split
| Metric | Value |
|---|---|
| Female | 50.4% |
| Male | 49.6% |
| Average age | 43.9 |
| Estimated audience size | 376,233 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 16% | |
| 30-39 | 22% | |
| 40-49 | 28% | |
| 50+ | 26% |
Worldwide distribution
of the worldwide Drive-in audience comes from Germany.
| Country | Share |
|---|---|
| United States | 42.8% |
| Brazil | 16.6% |
| Netherlands | 7.7% |
Geography
Where the Drive-in audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Niedersachsen | ~200K | 4.98× | |
| 02 | Nordrhein-Westfalen | ~100K | 1.22× | |
| 03 | Bremen | ~3K | 0.97× | |
| 04 | Saarland | ~4K | 0.91× | |
| 05 | Mecklenburg-Vorpommern | ~6K | 0.88× | |
| 06 | Rheinland-Pfalz | ~20K | 0.87× | |
| 07 | Sachsen-Anhalt | ~8K | 0.87× | |
| 08 | Thüringen | ~8K | 0.87× | |
| 09 | Brandenburg | ~10K | 0.86× | |
| 10 | Hamburg | ~7K | 0.86× | |
| 11 | Hessen | ~20K | 0.85× | |
| 12 | Sachsen | ~20K | 0.84× | |
| 13 | Berlin | ~10K | 0.84× | |
| 14 | Schleswig-Holstein | ~10K | 0.82× | |
| 15 | Bayern | ~50K | 0.81× | |
| 16 | Baden-Württemberg | ~40K | 0.79× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Drive-in audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Europcar | Cars & Mobility | 6.12× | ||
| 02 | Bicycle helmet | Cars & Mobility | 6.12× | ||
| 03 | Udo Jürgens | Music & Radio | 5.11× | ||
| 04 | Michelin | Cars & Mobility | 4.82× | ||
| 05 | Electric bicycle | Cars & Mobility | 4.04× | ||
| 06 | Sixt | Cars & Mobility | 3.79× | ||
| 07 | Scooby-Doo | Movies & TV | 3.50× | ||
| 08 | Photovoltaic system | Home & Garden | 3.25× | ||
| 09 | Alles was zählt | Movies & TV | 3.05× | ||
| 10 | Efficient energy use | Technology & Electronics | 3.00× | ||
| 11 | Dieter Bohlen | Music & Radio | 2.88× | ||
| 12 | Solar power | Home & Garden | 2.72× | ||
| 13 | Photovoltaics | Home & Garden | 2.67× | ||
| 14 | Tour de France | Sports | 2.67× | ||
| 15 | Tagesschau | Movies & TV | 2.59× | ||
| 16 | Solar energy | Home & Garden | 2.29× | ||
| 17 | Google Maps | Internet & Social Media | 2.18× | ||
| 18 | Müller (company) | Food & Beverages | 1.96× | ||
| 19 | Transfermarkt | Sports | 1.95× | ||
| 20 | Netto Marken-Discount | Shopping | 1.68× |
Personality of the Drive-in audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.89× | |
| Need for Security | CONSERVATISM | 1.54× | |
| Patriotism | CONSERVATISM | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.77× | |
| Creativity | OPEN | 0.80× | |
| Design Affinity | PREMIUM | 0.82× |
Frequently asked questions
How many fans does Drive-in have in Germany?
Drive-in has an estimated audience of 376,233 people in Germany, concentrated in Niedersachsen and Nordrhein-Westfalen.
What is the gender split and age of Drive-in fans?
50.4% of Drive-in fans are female, 49.6% are male, with an average age of 43.9 years.
Which brands do Drive-in fans like most?
Drive-in fans show strongest brand affinity for Tagesschau (2.59×), Europcar (6.12×), and Electric bicycle (4.04×) over the country average.
Where do Drive-in fans live in Germany?
Drive-in fans in Germany are most concentrated in Niedersachsen (reach ~200K), Nordrhein-Westfalen (reach ~100K), and Bayern (reach ~50K). These three regions account for the largest share of the active audience.
What other brands do Drive-in fans also like?
Beyond Drive-in itself, the audience over-indexes on Europcar (6.12×), Electric bicycle (4.04×), Efficient energy use (3×), and Udo Jürgens (5.11×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
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See Drive-in audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Drive-in. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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