Drive-in Audience in Germany
Drive-in has an estimated audience of 376,233 people in Germany. 50.4% are female, 49.6% are male, average age 43.9. Top regions: Nordrhein-Westfalen, Niedersachsen, Bayern. Top brand affinities: Satire, German television comedy, Tagesschau, Western Union, Allgäu.
The average Drive-in fan in Germany is 43.9 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Bayern. Top brand affinities include Satire, German television comedy, Tagesschau, with strongest over-indexing on Satire (7.09× the country average). Demographically, the Drive-in audience skews balanced with an average age of 43.9, and over-indexes on personality traits such as Sports Activity, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Drive-in fans
| Metric | Value |
|---|---|
| Female | 50.4% |
| Male | 49.6% |
| Average age | 43.9 |
| Estimated audience size | 376,233 |
Audience persona
The typical Drive-in fan in Germany is balanced, around 43.9 years old, with strong Sports Activity tendencies and a notable affinity for Satire.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 111,512 | 1.35× |
| Niedersachsen | 77,575 | 2.12× |
| Bayern | 62,621 | 1.04× |
| Baden-Württemberg | 50,507 | 0.98× |
| Hessen | 31,365 | 1.09× |
| Berlin | 19,093 | 1.13× |
| Rheinland-Pfalz | 18,451 | 0.98× |
| Sachsen | 17,991 | 0.97× |
| Schleswig-Holstein | 10,087 | 0.75× |
| Hamburg | 9,366 | 1.1× |
| Brandenburg | 8,621 | 0.74× |
| Thüringen | 8,309 | 0.87× |
| Sachsen-Anhalt | 6,839 | 0.7× |
| Mecklenburg-Vorpommern | 5,173 | 0.72× |
| Bremen | 2,817 | 0.88× |
| Saarland | 2,631 | 0.57× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Satire | 7.09× | Literature |
| German television comedy | 8.96× | Movies & TV |
| Tagesschau | 3× | Movies & TV |
| Western Union | 5.35× | Business & Career |
| Allgäu | 6.26× | Travel & Leisure |
| Pets | 1.71× | Pets & Animals |
| Google Maps | 2.35× | Internet & Social Media |
| Transfermarkt | 2.56× | Sports |
| Westdeutscher Rundfunk | 3.25× | Movies & TV |
| FC Bayern Munich | 1.66× | Sports |
| Freeware | 2.17× | Technology & Electronics |
| Scooby-Doo | 3.88× | Movies & TV |
| Electric bicycle | 3.44× | Cars & Mobility |
| Automobiles | 1.64× | Cars & Mobility |
| Real property | 3.54× | Home & Garden |
| Unter Uns | 5.14× | Movies & TV |
| Obi (store) | 1.6× | Shopping |
| Netto Marken-Discount | 1.67× | Shopping |
| Tour de France | 4.12× | Sports |
| Bicycle helmet | 5.67× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.38 |
| Patriotism | CONSERVATISM | 1.25 |
| Need for Security | CONSERVATISM | 1.25 |
| Pet Ownership | JOY | 1.24 |
| Indulgence | JOY | 1.2 |
| Sustainability | BALANCE | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 42.8% |
| Brazil | 16.6% |
| Netherlands | 7.7% |
See Drive-in audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Drive-in have in Germany?
Drive-in has an estimated audience of 376,233 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.
What is the gender split and age of Drive-in fans?
50.4% of Drive-in fans are female, 49.6% are male, with an average age of 43.9 years.
Which brands do Drive-in fans like most?
Drive-in fans show strongest brand affinity for Satire (7.09×), German television comedy (8.96×), and Tagesschau (3×) over the country average.
Where do Drive-in fans live in Germany?
Drive-in fans in Germany are most concentrated in Nordrhein-Westfalen (reach 111,512), Niedersachsen (reach 77,575), and Bayern (reach 62,621). These three regions account for the largest share of the active audience.
What other brands do Drive-in fans also like?
Beyond Drive-in itself, the audience over-indexes on German television comedy (8.96×), Tagesschau (3×), Western Union (5.35×), and Allgäu (6.26×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Drive-in. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.