Drive-in Audience in United States

Drive-in logo

Drive-in has an estimated audience of 2,622,931 people in United States. 63.3% are female, 36.7% are male, average age 38.3. Top regions: California, Ohio, Texas. Top brand affinities: Keene, New Hampshire, Mathcore, Cockpit, Google Home, The Historian.

The average Drive-in fan in United States is 38.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Ohio, Texas. Top brand affinities include Keene, New Hampshire, Mathcore, Cockpit, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Drive-in audience skews more female with an average age of 38.3, and over-indexes on personality traits such as Extroversion, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Drive-in fans

Demographic split for Drive-in audience in United States
MetricValue
Female63.3%
Male36.7%
Average age38.3
Estimated audience size2,622,931

Audience persona

The typical Drive-in fan in United States is more female, around 38.3 years old, with strong Extroversion tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Drive-in in United States
RegionReachAffinity
California537,9351.86×
Ohio237,6572.94×
Texas206,1590.91×
Michigan158,9832.32×
New York155,8011.06×
Indiana150,5443.14×
Pennsylvania143,3311.62×
Arizona89,3831.67×
Colorado85,5792.07×
Florida82,2500.46×
Nevada75,4412.97×
Illinois70,3030.8×
Kentucky69,9182.13×
Georgia68,7740.85×
Tennessee65,7721.25×
Missouri64,9201.54×
Kansas62,4043.02×
Massachusetts44,9650.87×
Washington44,4210.84×
Oklahoma31,2891.07×
Oregon30,5581.02×
North Carolina30,3080.38×
South Carolina26,5630.67×
Virginia25,7870.4×
Alabama24,9690.68×
Minnesota22,6940.6×
Wisconsin20,5130.52×
Utah17,0930.73×
Rhode Island17,0572.04×
New Jersey16,5770.25×
Connecticut15,4390.59×
Iowa14,6650.68×
Idaho14,0351.07×
Maine9,6371.03×
West Virginia9,4300.77×
Maryland9,1910.2×
New Hampshire8,3640.81×
Arkansas6,2970.29×
Vermont6,2071.35×
Hawaii5,8230.52×
Nebraska5,2590.4×
Mississippi3,8300.18×
Louisiana3,7340.11×
Montana3,6430.5×
New Mexico2,6710.2×
South Dakota2,4290.4×
Wyoming1,9290.5×
Washington, District of Columbia1,3980.18×
North Dakota1,1830.22×
Delaware1,0080.14×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Drive-in audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Mathcore17.86×Music & Radio
Cockpit18.94×Travel & Leisure
Google Home11.9×Technology & Electronics
The Historian16.83×Literature
Goop4.71×Internet & Social Media
Eurail16.92×Cars & Mobility
Pillow1.59×Home & Garden
Governor of Michigan5.37×Politics & Society
Grinch2.86×Movies & TV
Historic site2.86×Arts & Culture
Vocal harmony3.02×Music & Radio
Unique Gifts1.58×Shopping
Fairy godmother4.67×Literature
Parral, Chihuahua9.05×Travel & Leisure
Hibachi4.52×Food & Beverages
Grace Slick4.81×Music & Radio
Saving1.56×Business & Career
Wok3.43×Food & Beverages
Kendra Scott1.53×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Drive-in audience
TraitClusterScore
ExtroversionTHRILL1.38
Convenience OrientationPREMIUM1.24
Urban LifestyleOPEN1.14
Family OrientationCONSERVATISM1.12
Price SensitivityPREMIUM1.11
Community OrientationOPEN1.06

Worldwide distribution

Worldwide audience distribution share by country for Drive-in
CountryShare
United States42.8%
Brazil16.6%
Netherlands7.7%

See Drive-in audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Drive-in have in United States?

Drive-in has an estimated audience of 2,622,931 people in United States, concentrated in California and Ohio.

What is the gender split and age of Drive-in fans?

63.3% of Drive-in fans are female, 36.7% are male, with an average age of 38.3 years.

Which brands do Drive-in fans like most?

Drive-in fans show strongest brand affinity for Keene, New Hampshire (675×), Mathcore (17.86×), and Cockpit (18.94×) over the country average.

Where do Drive-in fans live in United States?

Drive-in fans in United States are most concentrated in California (reach 537,935), Ohio (reach 237,657), and Texas (reach 206,159). These three regions account for the largest share of the active audience.

What other brands do Drive-in fans also like?

Beyond Drive-in itself, the audience over-indexes on Mathcore (17.86×), Cockpit (18.94×), Google Home (11.9×), and The Historian (16.83×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Drive-in. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.