DW (Deutsch) Audience in Germany
DW (Deutsch) has an estimated audience of 415,588 people in Germany. 39.1% are female, 60.9% are male, average age 35.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Progressive rock, Natural rubber, Business English, Necktie, Catania.
The average DW (Deutsch) fan in Germany is 35.0 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Progressive rock, Natural rubber, Business English, with strongest over-indexing on Progressive rock (3.55× the country average). Demographically, the DW (Deutsch) audience skews more male with an average age of 35.0, and over-indexes on personality traits such as Career Orientation, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Radio Station
Demographics of DW (Deutsch) fans
| Metric | Value |
|---|---|
| Female | 39.1% |
| Male | 60.9% |
| Average age | 35.0 |
| Estimated audience size | 415,588 |
Audience persona
The typical DW (Deutsch) fan in Germany is more male, around 35.0 years old, with strong Career Orientation tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 101,218 | 1.11× |
| Bayern | 78,437 | 1.17× |
| Baden-Württemberg | 61,336 | 1.08× |
| Berlin | 47,815 | 2.57× |
| Hessen | 44,114 | 1.39× |
| Niedersachsen | 31,576 | 0.78× |
| Sachsen | 18,573 | 0.91× |
| Rheinland-Pfalz | 16,167 | 0.78× |
| Brandenburg | 13,311 | 1.03× |
| Hamburg | 10,597 | 1.13× |
| Schleswig-Holstein | 6,771 | 0.45× |
| Sachsen-Anhalt | 6,525 | 0.61× |
| Thüringen | 6,239 | 0.59× |
| Mecklenburg-Vorpommern | 5,212 | 0.66× |
| Bremen | 4,191 | 1.18× |
| Saarland | 3,179 | 0.62× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 3.55× | Music & Radio |
| Natural rubber | 2.54× | Cars & Mobility |
| Business English | 2× | Business & Career |
| Necktie | 2.89× | Fashion & Accessoires |
| Catania | 4.16× | Travel & Leisure |
| Parma | 2.53× | Travel & Leisure |
| Schweinshaxe | 1.7× | Food & Beverages |
| IS (Infinite Stratos) | 1.56× | Literature |
| FilGoal | 3.63× | Sports |
| Panama | 1.56× | Travel & Leisure |
| Salman Khan | 2.04× | Movies & TV |
| San Pellegrino | 1.58× | Food & Beverages |
| Oscar Niemeyer | 3.49× | Arts & Culture |
| Caprivi Strip | 2.63× | |
| Layne Staley | 2.08× | Music & Radio |
| McGregor, Iowa | 1.94× | Shopping |
| Tomb Raider: The Last Revelation | 3.62× | Games |
| Cyfrowy Polsat | 1.71× | Movies & TV |
| Antoine Griezmann | 1.58× | Sports |
| Joseph | 1.62× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 1.7 |
| Community Orientation | OPEN | 1.53 |
| Spirituality | BALANCE | 1.45 |
| Sustainability | BALANCE | 1.44 |
| Early Adopter Mentality | POWER | 1.39 |
| Urban Lifestyle | OPEN | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 42.9% |
| United States | 32.0% |
| Brazil | 10.1% |
See DW (Deutsch) audiences in other countries
More Music & Radio audiences in Germany
- WWWQ (8,269,951)
- WDR 4 (3,017,998)
- Radio Bollerwagen (2,683,136)
- Radio Bob (2,417,155)
- NDR 2 (2,261,911)
Frequently asked questions
How many fans does DW (Deutsch) have in Germany?
DW (Deutsch) has an estimated audience of 415,588 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of DW (Deutsch) fans?
39.1% of DW (Deutsch) fans are female, 60.9% are male, with an average age of 35.0 years.
Which brands do DW (Deutsch) fans like most?
DW (Deutsch) fans show strongest brand affinity for Progressive rock (3.55×), Natural rubber (2.54×), and Business English (2×) over the country average.
Where do DW (Deutsch) fans live in Germany?
DW (Deutsch) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 101,218), Bayern (reach 78,437), and Baden-Württemberg (reach 61,336). These three regions account for the largest share of the active audience.
What other brands do DW (Deutsch) fans also like?
Beyond DW (Deutsch) itself, the audience over-indexes on Natural rubber (2.54×), Business English (2×), Necktie (2.89×), and Catania (4.16×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for DW (Deutsch). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.